BRUCE A. SNYDER
BATTLE CREEK, MI 49014
Adobe Creative Suite
Trade Show Exhibit Design
Macintosh or PC Platforms
KAL-BLUE REPROGRAPHICS (Jan., 2016 - Aug. 2018)
MARKETING DIRECTOR/GRAPHIC DESIGNER/SALES/CUSTOMER SERVICE Responsibilities include managing in-house marketing department, conceptualizing and graphic design of collateral pieces for sales team, maintaining social media presence using Facebook, LinkedIn, Twitter and Instagram, updating website. Write copy for print materials, website and social media posts, handle photography duties, assist production and preflight departments, conduct sales calls on several clients, estimating and order entry. Graphic design responsibilities include signage, trade show exhibits, displays, sales collateral, advertisements and photography. Assisted in the rebranding of 60-year company from blueprinter of the past to digital printer, signage and display company of today. Assisted in design and implementation new logo onto signage, lobby graphics, vehicles, collateral materials and website. Several product categories realized double-digit sales growth while the company enjoyed new found awareness.
OLIVET COLLEGE (Jan., 2003 - Dec. 2015)
DIRECTOR OF CREATIVE SERVICES
Responsibilities included managing in-house creative department, conceptualizing and creative design of printed materials for all college departments. Including; alumni magazines, homecoming materials, fundraising and capital campaigns, admissions materials, student activities, visual and performing arts events and college ceremonies. Managed the college’s website using Dreamweaver and then Drupal as the college went to a content management system. Responsible for all campus photography, working with faculty, students, administrators and athletic teams. Designed and managed production of all campus building signage inside and out. Served as purchasing manager for all college printed materials and signage. Further managed advertising initiatives and media purchases. All creative work done on PC’s using Creative Suite - InDesign, Photoshop, Illustrator, and Flash.
KALEIDOSCOPE SPORTS AND ENTERTAINMENT (Feb., 2000 - Nov. 2002) GRAPHIC DESIGNER
Worked in company’s in-house graphics department. Responsibilities included designing and producing event related signage, lead generation materials, catalogs, dealership supplements, event vehicle displays, developing themes and concepts, overseeing printing, negotiating budgets and timelines, and supervising production personnel. Also interact with event managers who staff nationwide venues where GM brands are promoted. was automotive related and focused on General Motors brands including: Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac. Projects include NCAA Final Four, Superbowl, Cadillac Break Through Tour, College World Series, Buick Open, Ryder Cup, College Bowl games and nearly all PGA sponsored golf events. Creative work executed on Macintosh and PC platforms using Quark XPress, Adobe Photoshop, Illustrator, Freehand, Pagemaker, and Acrobat.
TRAIL MASTER PRODUCTS (Jan., 1988 - Feb., 2000)
GRAPHIC DESIGNER/MARKETING MANAGER
Managed in-house creative department. Developed marketing campaigns, national advertising programs and product catalogs. Handled creative design, layout, photography, copy writing, purchasing, and all phases of full color print production. Experienced desktop publishing system operator. Trained and well versed in all phases of electronic prepress. Worked on Macintosh and IBM PC’s using Quark XPress, Adobe Photoshop, Illustrator, Pagemaker and Microsoft programs. Also managed company’s advertising budgets, contract negotiations, project bids and various financial matters. Other responsibilities included: video production,TV script writing, technical articles, signage, trade show booth graphics, photography and instruction manuals.
EDUCATIONAL INSTITUTE - MICHIGAN STATE UNIVERSITY (July, 1994 – Feb., 1995) GRAPHIC DESIGNER
Free-lance contract work. Assisted the university’s marketing department. Responsibilities included designing, photographing, writing and editing new and existing textbooks, curriculum brochures, direct mail pieces, catalogs, videotapes and advertising for MSU’s Hospitality Program. All creative work executed on Macintosh systems using Quark Xpress, Photoshop, Illustrator, Pagemaker, Freehand and Microsoft Word programs.
AMERICAN PLASTIC TOYS (March 1986 - Dec., 1987)
Conceptualized plastic toys and the necessary graphics for packaging and collateral. Responsibilities included designing and prototyping packaging for plastic injection molded toys, label design and illustrations. Also handled graphic design and print production of catalogs, signage, advertisements and transportation. Managed company name change, designed the new corporate logo.
ROSS ROY ADVERTISING (Jan., 1984 - Feb. 1986)
JR. ART DIRECTOR
Worked on Chrysler Plymouth automotive accounts. Handled creative design of major automotive catalogs and retail merchandising projects. Managed various stages of print production including photography and illustration. CENTER FOR CREATIVE STUDIES - COLLEGE OF ART AND DESIGN Bachelor of Fine Arts program in Graphic Communication Minor in Illustration, Industrial Design and Art History.
AWARDS AND RECOGNITION
ADDY Awards in Oct., 2009, April 2011, March, 2013, April 2017. CHILDREN’S HOSPITALS OF MICHIGAN, finalist in statewide logotype competition. Graphic Design USA Awards (GDUSA) in Aug., 2008, Sept., 2009, Oct., 2009, Sept., 2011, March, 2012, Sept., 2013 and Oct., 2013.
Public Relations Society of America (PRSA) Awards in April, 2007, March, 2008, March, 2011 and Apr., 2013.
FREE LANCE CLIENTS
Air Lift Company, American Village Builders, Argus Publishers, American Bell Telephone, Battle Creek Inn, Bill Knapps, Cadillac, Continental Accessories, Ford Truck Division, General Media Corporation, General Motors, Greenscape Services, Grahl Ergonomic Seating Corporation, Gross Stabil Corporation, Jukebox Records, Lysinger Photographic, Mitsubishi Electric, Northern Home Builders, Quality Spring, Stroh Brewery, VL Industries and Wayne State University.
Shannon Tiernan, Executive Director Marshall Community Foundation
Maria Davis, Ph.D., Provost and Dean of Olivet College
Dave Younglove, Sales Manager, Lawson Printers
Gary Wertheimer, Chair, Visual Arts Dept., Olivet College
Ramona Kime, Ph.D., Chair, Performing Arts Dept.,Olivet College
Mike Gorecki, Owner, SPI Photographic