email@example.com Profile: https://www.linkedin.com/in/mark-bonilla-3b97a91
Mobile: 917-***-**** 928 Boulevard, Westfield New Jersey 07090
Chief Financial Officer and Controller
Executive Leadership & Strategy Financial Operations & Best Practices IPO - USA & UK Financial Planning Budgeting & Reporting Process Improvement ERP Performance Metrics M&A Cash Management
Proven leader with CPA qualifications, Private Equity experience, and an outstanding record of supporting the CEO and the Executive Team to deliver strategic solutions that transform, accelerate, and achieve increased value at a 5 times multiple, or more – exceeding expectations in several organizations. Expert at implementation of financial best practice standards, policies, controls, and processes that optimize control, oversight, and profit.
Over 20 years of CFO experience in start-up & middle-market enterprises with a variety of revenue streams: Health Care Services & Transportation; Technology, B2B e-Commerce, Logistics; Professional Services; Manufacturing of Apparel, Toys, Electronics, & Home Goods; Artificial Intelligence, Mobile Applications; Software (SAAS); & Publishing.
Summary of Core CFO Responsibilities
Direct Finance, Accounting, Budgets, Forecasts, Use of Cash, Monthly Reporting, Analysis, & Cost Control.
Develop Strategic Key Performance Indicators to Proactively Evaluate & Make Sound Business Decisions.
Ensure Proper Financial Controls, Systems, Insurance to Safeguard Assets & Support the Organization.
Develop & Coordinate Strategic Plans, Sales Budgets with Key Performance indicators & Metrics.
Prepare all Monthly Financial Information with Direction, Insight, & Forecasts to the Board, VC, PE, Financial Institutions, Investors, Auditors, Profit Centers, & Sales Units with KPI’s, Leading & Laggard Indicators.
Provide Ongoing Expertise Based on Budgeted and Forecasted Expenses, Revenue, Assets, and Cash Flow.
Direct Investor Relations, Cash, Credit, Insurance, Legal, Human Resource, Leasing, & Real Estate Decisions.
Professional Experience and Selected Executive Highlights
On Time Transport, Roselle New Jersey – CFO and Controller reporting to CEO, September 2016 – Present
Privately Owned Mid-Sized Health Care Services & Medical Transport Organization.
Introduced new best practice standards for all Finance & Accounting processes for Cash Planning, Budgeting, Forecasting, Monthly Reporting, Analysis, Revenue Review, Key Performance Indicators, Cost Control, Capital Planning, & Profitability. Re-organized the company into profit centers with new accountability to measure results.
Active participant influencing company direction, growth, strategic planning, product and lead development, acquisition integration, internal control processes, and a new Budget/Business Plan –resulting in double digit growth of revenues by $3 Million and Doubling of Net Income & Profit in 2017.
Improved all Accounting & Financial processes - optimizing controls & oversight – decreasing overhead by $111K.
TCC Inc. Brooklyn NY – CFO and Treasurer, reporting to CEO and Board, April 2014 – April 2016
Private Equity Owned Health Care Services & Transportation Organization with $140MIL in annual Revenue.
Restructured & Stabilized a Historically Unprofitable & Financially Challenged Organization, with $140MIL in Revenue, 1,900 employees. Oversight of Staff of 25 for all Strategic Planning, Cash Management, Credit & Liquidity, Bank ABL, general ledger, monthly close, payables, payroll, credit & collection): Decision Support, Budgeting, Financial Planning & Reporting, Billing, Medicare Compliance, Leasing, Legal, Risk Management, Tax, & Audit.
Introduced & devised a Strategic plan with the CEO that stabilized & restructured an insolvent organization in 90 days resulting in $1.7MIL turn-around in monthly profitability, and producing a $1MIL monthly EBITDA result.
Instituted new centralized best practices & standards company-wide in multiple locations for customer acquisition, revenue cycle, budgeting, procurement, and financial reporting - resulting in an immediate EBITDA benefit of $1.2M.
Reformed troubled Cash Management and Revenue Cycle processes which resulted in a significantly improved cash position by $4MIL; reduced Bad Debt Allowance by $10MIL; and returned organization to profitability.
Created new performance metrics for customer profitability and strategically designed & implemented a plan that closed down $8M in unprofitable work, increasing annual EBITDA and restoring profit after years of losses.
Restructured the Risk Management process & metrics, and hired a new Broker – all of which resulted in reduced direct cost of 30% for insurance, with over a $1MIL in annual savings - critical to maintain on-going operations.
Global Trade Inc., NJ & Shanghai, China – CFO and Controller reporting to CEO and Board, June 2006 – April 2014
B2B Start-up - PE Owned: e-Commerce, Logistics, Services, Software, & Manufacturer of 12,000 Products in China.
Drove Aggressive Financing & New Business Strategy to Launch World’s 1st Global Trading Platform with Back-end Software. Launched complex global e-commerce organization, with immediate IPO in 26thmonth. Directed finance team for 100 person organization in USA & China encompassing Controllership (general ledger, monthly close, payables, payroll, credit & collection), Operations, Decision Support, Financial Planning, Sales Reporting, Human Resources, Procurement, Manufacturing, Inventory Control, Real Estate, Leasing, Legal, Intellectual Property, Foreign Exchange, Risk Management, Tax, VAT, & Audit, and Mergers & Acquisitions. Led SAP Accounting Implementation.
Generated the Strategic blueprint with the Founder that achieved scaling Revenues from zero to $100MIL in 26 months, raising $75MIL, and closing an exclusive 5 year Pricing & Trading deal with People’s Republic of China.
Implemented & established all global policies, procedures, and controls to qualify for International Public Listing. Prepared all Financial Reports including Ten Year Business Plan, all Financial Models, Tax Returns, Working Capital Plans, Disclosure Statements, and Internal Control Policy & Procedures in compliance with GAAP & IFRS.
Identified immediate Merger & Growth Opportunities and negotiated purchase of 4 Companies doubling revenues with an immediate ROI of 200%, for minimal cash investment.
Designed & launched the world’s first integrated on-line Global Trading Platform in 2006, with appropriate business processes, infrastructure support, development teams, sales, and services conducting transactions for 12,000 products between USA and China. Directed start of all operations in both the USA and China.
Achieved 40% profit margins more than double industry benchmarks - by implementing controls and operation best practices in USA & China, including design & launch of an integrated e-commerce SAP Accounting System - ensuring accurate product costing, discounts, rebates, pricing, along with executive oversight.
Reduced costs by $500K annually by managing & mitigating all risks for complex trade, compliance, tax, financing, and foreign entity requirements - satisfying PLUS Stock Exchange IFRS, USA, GAAP, & China regulators (Finance, Labor, Manufacturing, Customs, Tax, Liability, Exchange Rate).
Marquis Who’s Who, NJ – CFO and Controller reporting to CEO and Board, June 2003 – June 2006
B2C and B2B Digital Start-up, Private Equity Owned by Wilbur Ross & Associates.
Hired by PE Firm to Drive Accelerated 3 Year Transformation & Growth. Prepared Organization for Resale at 5 Times Purchase Price. Launched Accounting, Finance, & Customer Operations. Directed & hired finance team for 85 person organization with direct responsibility for 35 people, encompassing Controllership (general ledger, monthly close, investments, billing, payables, payroll, credit & collection), Financial Planning, Digital Sales, Sales Reporting, HR, Manufacturing, Inventory, Real Estate, Book Fulfillment, Customer Service, Order Entry, Telesales, Sales Tax, & Audit.
Identified a significant market opportunity and a competitive product advantage, and then directed & achieved extraordinary growth of Online Data sales – increasing revenues to $8MIL from base of $2MIL.
Saved $1MIL in annual outsourced administrative cost by conceiving, designing, implementing, hiring, and directing 35 employees to perform all accounting & financial services - billing, credit & collection, order entry, book fulfillment, telesales, customer service, payroll, and payables.
Saved $500K in annual expense by designing & implementing new Accounting & Operating systems.
Reduced annual manufacturing costs by 10% or $750K, using improved analysis, controls, & planning.
Astata Corporation, Inc., NY - CFO and Controller reporting to CEO and Board, January 2000 – June 2003
Pioneering B2C & B2B Wireless Start-Up - PE Owned Company, which built World’s 1st app for RIM Blackberry users.
Provided Executive Leadership at High Profile Start-Up, Operational Efficiency, Planning, Growth Strategy, Launch of Product, Performance Measurement, Profitability & Cost Analysis, Cash Preservation.
Delivered strategic business plan that raised $7MIL in early stage Venture Capital to successfully build & launch the first Blackberry application for Wireless Enterprise Software users.
Generated Strategic Plan that resulted in alliance with Research In Motion (RIM) as Value Added Reseller growing revenue by $10MIL and tripling users to 100,000.
Macro International, NY – CFO and Controller, Reporting to CEO and Board, January 1995 – January 2000
Fastest Growing Market Research, and Professional Services Media Consulting Company from 1995 to 2000.
Architect of 5 Year Initiative to Aggressively Grow Organization for Strategic Merger and IPO 1999 NYSE. Directed Company for 500 people - strategically, operationally, and financially through major restructuring programs, expansion into commercial Market Research, Consulting, and Branding. Responsible for all Accounting, Finance, HR and Administrative functions including reporting, budgeting, forecasting, billing, credit & collection, payroll, payables, audit, taxes. Directly supervised staff of 25.
Grew revenues by a 5 times multiple - to $125MIL by reorganizing into 6 profit centers, implementing a new accounting system, and by designing & introducing high performance business development teams with strategic sales plans, decision & infrastructure support, pricing models to quickly acquire customers at high margins.
Saved $700K in annual costs by restructuring call center operations – negotiated new real estate leases, and used automatic predictive dialer & scanning technologies to increase productivity.
Added $25MIL in annual revenues by identifying & negotiating a strategic merger.
Louis Harris & Associates, NY - Controller & SVP of Operations, reporting to CEO and Board, Sept. 1991 – Jan. 1995
Prestigious Market Research & Business Intelligence organization founded by Louis Harris & owned by Gannett.
Introduced New Technology, Accounting & Operating Systems & Services, Strategies, & Support Infrastructure that Drove Global Expansion, Increased Revenues, Productivity, & Profitability. Worked for Founder & Research Icon Louis Harris. Directed finance team for 200 person organization in USA & Europe encompassing Controllership (general ledger, monthly close, payables, payroll, credit & collection), Operations, Decision Support, Financial Planning & Reporting, Sales Reporting, Human Resources, Real Estate, Legal, SEC compliance.
Increased revenues to $100MIL from a base of $20MIL by recommending & rolling out a strategy that resulted in global expansion with 17 affiliates in Europe, Latin America, and Asia.
(Prior work experience includes progressive record of promotion and achievement in middle management roles as Director of Finance at HBO and CBS, and Senior Auditor at CIT Financial Corporation)
Education, Training, and Professional Affiliations
BS New York University – College of Business Administration, Major in Accounting and Finance
NYU Scholar, Passed CPA Exam NYS 1982/1984, Advanced Graduate CBS School of Management, Experienced Government Contractor, and SWOT Consultant. IPO experience NYSE & PLUS (United Kingdom) Exchanges.
AI-Block Chain Inc. - Health Care Business Development Adviser April 2016 – Present (www. ai-blockchain.com.)
Microsoft Office Suite: Proficient in Excel, Word, Power Point, Access. Microsoft 365, Share-point.
Accounting system expertise: Great Plains Microsoft, SAP One, Oracle, QuickBooks, Net Suite, PeachTree, Mas 90, Mas 2000, Deltek, Costpoint, AS400, SAAS, FRX, and PeopleSoft.
Member of CFO National Advisory Group, CFO Round Table, ACG a Private Equity Association, Social Media Marketing Innovators Group, Cross Channel Marketing Group.