Sales Marketing

Personal Objective

To work in a challenging environment where I can put my skills and expertise to use, to grow professionally and work in harmony with my colleagues for the betterment of the organization.

Career Summary

I have 06 years and 10 months of total working experience in the Hospital Industry for the Marketing & Sales Department. (Corporate & Trade Marketing)

As Marketing & Sales Officer for Fortis Hospitals Limited at Kolkata, I am handling the corporate marketing, responsible to generate revenue from the Organizations like IOCL TATA Steel, HINDALCO, ONGC, GRSE, SAIL, L&T, KPMG, HUL, Ashok Leyland, SBI Bank, UBI Bank, Axis Bank, ICICI Bank etc. along with all the empanelled TPA & Insurance companies.

Generating referrals from Trade Marketing as well from South Kolkata region.

In this time frame of my professional life since 2011, I have successfully acquired the skills on Corporate, Trade, Insurance & TPA marketing, Client Relationship Development, Client Acquisition and Marketing Campaigns.

Current Experience

Hospital – Corporate & Trade Marketing

Working as Marketing & Sales Officer for Fortis Hospitals Limited (Specialty Ophthalmology / Urology / Nephrology / Diagnostics / Dental) at Kolkata from October, 2016 till now.

Planning

1. Preparing a business plan on a yearly basis & implement as per approval of HO.

2. Preparing monthly sales plan & estimate the revenue Corporate & Trade wise.

3. Preparing the sales promotion plan and marketing campaigns on a yearly and monthly basis.

Developing good reputation of our Hospital’s Doctors & the medical services provided among the Community, Corporate & Referral Doctors.

Ensuring achievement of pre-set revenue targets for Corporate & Trade business assigned.

Generating tie ups with PSU, Private Corporate, Trade, Insurance & TPA for driving business from them in terms of IPD, OPD & Diagnostics facilities.

Handling the queries of International patients for medical visa, sourcing International patients from travel agents, medical tourism companies, hotels & guest houses.

To take care of all the publishing materials of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials which includes the content, design, creativity and proof – reading etc.

Building and strengthening the relations with key personnel in corporate viz. CMOs, HR, Admin.

Building up good relationship with the new and existing referral doctors of assigned territory.

Arranging Health Education Programs / Health Camps / Health Talk / BLS Training for empaneled and non-empaneled corporate and at community level in Kolkata.

Targeting Corporate Colonies / Residential Complex for camps as well as Hospital awareness activities.

Targeting TPA- Corporate for Camp & Hospital awareness.

Evaluating performance & monitoring Corporate & Trade-wise sales and marketing activities.

Ensuring over all in-house customer satisfaction & delight.

Interacting with the patients (Pre & Post admission) on arrival at the facility.

Corporate Events Handling:

1. Deciding Target Audience and the budget allocated for any Event.

2. Executing Strategies to convert such events into business opportunities.

3. Maintaining regular follow-ups after an Event is undertaken & evaluate the outcome.

4. Sending Greeting Letters / Mails to the Corporate Doctors on various occasions

5. In case of any problem faced by the patients referred from empaneled Corporate and Referral Doctors ensuring timely solution to sort out the problem.

Coordinating with Branding Team for communication in the form of Standees, SMS Blast, Jogger’s Park activities, Paper insertions & Plan the CME communication like invites, and gives away to the Doctors informative materials like FAQs on Specialties and Dockets to ensure that Doctors will keep engaged with our Hospitals & refer the patients.

Past Experience

Worked as Sales & Marketing Executive for Currae Eye Care Hospital (Specialty Ophthalmology) at Kolkata from 2015 to 2016 (Corporate Marketing)

Building up good relationship with the Branch Managers and Centre Heads of different Banks, Insurance companies, Doctors, Clinics, Polyclinics, Optical shops, Schools, Colleges, Government Organizations, Private Companies and to motivate them to conduct free eye checkup camps for the customers as well as for the employees

Responsible for generating OPD for both the branches located at Madhyamgram and AJC Bose Road, Kolkata

Building up relationship with clients and doctors for generating OPD

Coordinating, planning and implementing various brand awareness events and marketing activities at corporate and social level

Organizing doctors talk for different companies, road shows, rallies, coupons distribution, events like drawing competitions and apartmental camps where awareness on various eye diseases and primary eye checkups are provided to the participants

Organizing the camps by keeping a track record and managing the camp team which usually consisted of 5 or more individuals including optometrists and doctors

Maintaining the MIS report on daily, weekly and monthly basis

Worked as Corporate Relationship Executive - Insurance & Banking sector for Dr. Agarwal’s Eye Care Hospital (Specialty Ophthalmology) at Bangalore from 2011 to 2015

Corporate & Trade Marketing

Generating OPD & IPD for 7 branches of hospitals

TPA, Insurance and Corporate Tie-ups

Generating business from Doctors, Polyclinics and Optical shops

Conducting Eye Check-up Camps, Brand awareness activities, Road Shows, Doctor’s Talk

Corporate Relationship Development

Summer Internship (2 months)

Completed summer internship programme from ABP Pvt. Ltd. (Businessworld) as Marketing & Sales Executive (May 2010 to July 2010)

Understanding the circulation process of the company

Generating leads from B-schools and Corporate Offices for Subscription of Businessworld Magazine

Conducted Market survey to study the Consumer Behavior and prepared a project report on "An analysis on Readership Pattern of Business Magazines in GREATER NOIDA."

Professional Qualification

2011- Post Graduation from IILM-GSM, Greater Noida and got 2.22/4 CGPA

2008- Graduated in B.B.A (H) from PCMT (Pailan College), Kolkata and got 7.08/10 CGPA

Specialization

Marketing

International Business

Internal Projects

Analysis of Consumer Behavior for Chocolate Industry

Microanalysis of FMCG Sector in relation to Rural India

Education

2005- 10+2 (Commerce) - WBCHSE, Bidhan Chandra Institution, Durgapur - 63.4%

2003- Class X - ICSE, Pranavanada Vidya Mandir, Durgapur - 61.33%

Computer Skills

Basic working knowledge of Ms - Office, Internet, Hardware & Software

Course in "Excel in Business" conducted by MSF (Mathematical Science Foundation) as a part of PGDM course in IILM GSM

Academic Achievements

Scored 66 percentile in CAT, 2009

Received the top 5 best summer intern's award among 400 internship students

Won 2nd prize in Stock Simulation event organized by IILM-GSM

Won 2nd prize in Enigmatique event organized by IILM-GSM

Painting Certificate of Bangiya Sangeet Kala Kendra with 1st division

Runners-up, Inter School Football Tournament (2001-02)

Hobbies and Interests

Music

Playing Guitar

Assets

Relationship Development

Communication Skill

bility to develop new market

Personal Details

Date of Birth : 18th April, 1987

Email : ***********@*****.***

Contact No. : 91-810*******

Linguistic Proficiency : English, Bengali, Hindi

Address : Kolkata, West Bengal – 700032

Kaushik Dasgupta

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