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Marketing Digital

Location:
Denver, Colorado, United States
Posted:
September 14, 2018

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Resume:

Scott Trevathan

**** ****** ** ****: 303-***-****

Denver, CO 80207 ac611p@r.postjobfree.com

Summary

Marketing professional with a history of working on the cutting edge of digital marketing and optimization. Track record of helping top brands grow by efficiently managing multi-million dollar marketing budgets. Highlights

• Online & Offline Marketing • A/B Testing

• SEO & SEM • Product Testing

• Affiliate Marketing • Campaign Management

• CRM • Business Development

• Expert at Facebook Marketing • Partner Marketing Experience

VP, Marketing 11/2016 – Current

HomeAdvisor Denver, CO

Responsible for all digital direct response acquisition campaigns across Search, Display, Facebook, Mobile App, and Affiliates for HomeAdvisor. Manage a team of 18 marketing managers/directors and annual marketing budget in excess of

$140 million. Grew YoY Revenue and Profit for digital marketing acquisition in 2017 by 44%. Currently reporting into the CMO.

CMO 03/2016 – 11/2016

Havenly Denver, CO

Havenly is an Online Interior Design startup that raised a $13.5M Series A round in 2016. I am responsible for all marketing activities across online and offline acquisition, partnerships, and public relations. Manage a team of 4 who manages the full acquisition funnel from Lead Generation to CRM to Paid Customer Monetization. Reporting into the CEO

& Co-Founder, I am a member of the executive team and responsible for all growth efforts at the company. VP, Online Marketing 03/2011 – 03/2016

Match.com Los Angeles, CA

Responsible for all online marketing campaigns across Display, Search, Affiliates, Email, and Facebook for Match, Tinder, OKCupid, and the People Media portfolio of online dating sites including OurTime.com, BlackPeopleMeet.com, SingleParentMeet.com, and 20+ more. Manage relationships with 75+ Publishers and Partners who drive more than 10 million unique users to the Match portfolio of dating sites every year. Manage a team of 15 marketing managers and an annual marketing budget in excess of $185 million. Work with the CMO of Marketing at Match.com to report monthly financials and forecasting up to the parent company IAC. Responsible for annual marketing planning and forecasting with the goal of growing subscription-based revenue across desktop, mobile web, and mobile apps.

Grew YoY Marketing Spend in 2014 by 55% while maintaining ROI goals. Online Acquisition from Facebook campaigns increased from $2M in 2013 to $15M+ in 2014 while keeping ROI above 50%. Manager of Campaign Management 07/2009 - 03/2011

Experian Interactive Media Los Angeles, CA

Managed a team of campaign managers that worked across a portfolio of lead generation brands - LowerMyBills.com and ClassesUSA.com.

Worked with media buying team to manage an annual display marketing budget of over $300 million. Continuous A/B testing of display banner ads to optimize towards a cost-per-lead goal across multiple products. Thousands of A/B tests conducted across hundreds of publishers. Program Director 02/2008 - 06/2009

YMCA of Greater St. Louis St. Louis, MO

Managed 80 part-time employees and a branch of the YMCA. Responsible for $10 million annual budget, member acquisition, and government grant preparation. Worked closely with St. Louis Public Schools to implement after school programs across 25 public schools. Marketing Analyst 08/2005 - 02/2008

The Home Depot St. Louis, MO

Managed and analyzed direct mail campaigns for Home Depot Direct - catalogs, postcards, and store promotion mailings.

A/B testing and analysis on all direct mail campaigns. Worked closely with product teams to implement testing across all aspects of Home Depot catalogs.

Education

MBA: University of Missouri – Management 2008

St. Louis, MO USA

Bachelor of Science: Pepperdine University – International Business 2005

Malibu, CA USA



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