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Sales Manager

Lucknow, Uttar Pradesh, India
September 12, 2018

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Mobile: 991-***-**** ~ E-Mail:


Seeking new assignments in Sales & Marketing, Business Development and Channel Management.


An astute & result oriented professional with over 15 years of experience in:

-Strategy Planning - Organic Business Growth - Sales & Marketing

-Client Engagement - Channel Management - ROI Accountability

-New Initiatives / Set-ups - Revenue Expansion - Product Promotions & Launches

Currently working with Eveready Idustries India Ltd as Area Manager-Sales.

Experience in charting out sales strategies and contributing towards enhancing business volumes & growth

and achieving revenue and profitability norms; distinction of accomplishing multi-fold revenue increase

Skills in breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by

keeping abreast of market trends/ competitor moves to achieve market-share metrics.

Proficient in developing relationships with key decision-makers in target organisations for revenue

Possess good communication, analytical & interpersonal skills


Sales & Marketing

Driving business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue

Coordinating budgets, forecasts and reports & accordingly effectuating business plans to attain maximum sales and optimum revenue

Business Development

Forecasting sales targets and executing them in a given time frame thereby enhancing existing clientele

Interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes

Channel Management

Networking with reliable dealers/channel partners resulting in deeper market penetration and reach

Developing and appointing new business partners to expand product reach in the market; working in close interaction with the dealers & distributors to assist them to promote the product

Client Relationship Management

Initiating and developing relationships with key decision makers in target organizations for business development

Identifying prospective clients from various sectors, generating business from the existing, thereby achieve business targets; evolving market segmentation & penetration strategies to achieve targets

Team Management

Training, developing & mentoring cross-functional teams by setting higher expectations and initiating individual member accountability

Evaluating performance of sales & marketing teams against the set targets, doing need based promotion planning and providing valuable feedback for improvement


Apr.17-Present:Eveready Industries India ltd, Lucknow

Area Manager-Sales

Brand: Battery,Flash light,TEA, LED,GLS etc..

Key Result Areas:

Handling,Central & Eastern UP rural untapped market to penetrate our product placement.

Heading “Project Pragati”-Cycle/Bike rural sales operation through sales man.

To work on proximity from distributor point within radius of 5-10km circle to make proper supply.

Focussing on five category sales in rural market.

To work on LMS to HMS

Supervising TSIs & Sales Officers for this Project directly.

Handling 62 distributors in 32 district covering 950 villages by 367 beats and servicing 4037 retail outlet & generating 39 Mn sales value.

Dec.15-Apr.17:Sterling Agro Industries ltd, Lucknow

Product Sales Head (Butter)

Brand: Nova Butter

Key Result Areas:

Pre Active marketing activity to launch consumer pack butter in retail market.

Handled UP,MP & Rajasthan state as highly consumable Butter market for launching phase.

To search potential distributors who can launch our Butter in retail sectors

To make route/beat mapping with prospect butter seller retailer.

To make ATL & BTL marketing planning for butter in market.

Monitoring secondary sales retail wise through BeatRoute software.

Distributor management,Primary & Secondary sales order tracking & its dispatches.

Focus on Beatroute adherence and its compliance.

Tracking of untouched retailer for proper coverage.

Focus on HORECA for elite customer.

Working on market share objective.

Focus on supply chain management to maintain quality of product intact.

July.15-Nov.15: Unemployed for 5 months

Dec’14-June.15: Brindavan Bottlers Pvt Ltd (A Coca-Cola bottler),Hardoi & Sitapur

Regional Sales Manager

Brands: Coke,Thums Up,Sprite, Limca, Fanta, Maaza, Kinley Soda,Kinley water,etc.

Key Result Areas:

Analysed business potential, conceptualised & executed strategies to drive sales, augmented turnover and achieved desired targets

Handled sales operations viz., primary & secondary; focused on RED Score, products availability, visicolar charging & marketing activities, etc.

Developed and appointed new business partners - SPOKS Distributor to expand product reach in the rural market

Handled 42 distributors by team of ASM,SE,MD & RD for entire territory.

Aug’14-Dec’14:Reliance Jio Infocom Ltd,Lucknow

Jio Centre Manager

Brands:Launching project of 4G network.

Key Result Areas:

Mapping of prospects retailer for device as well as network selling.

Collecting data bank of concern area of operation demographically.

To liaison with govt body for infra lay out.

Data collection of top down distributor of fmcg,devices,network etc.

Feb’11-Aug’14: Parle Biscuits Pvt. Ltd., Lucknow

Area Sales Manager

Brands: Parle-G, Monaco, Krackjack, Kream, 20-20, Hide & Seek, Melody Chocalaty, Poppins, Mango Bite, Kachcha Mango, Kismi Bar, etc.

May’09-Feb’11: Idea Cellular Ltd., Robertsganj

Territory Sales Manager

Brands Handled: Idea Sim Card, Netsetter internet Device, RCV, etc.

Sep’06-May’09: Hindustan Coca Cola Beverages Pvt. Ltd., Varanasi

Sales Executive

Brands Handled: Thums-up, Coca-Cola, Sprite, Limca, Fanta, Maaza, Kinley Soda, etc.

Commenced career with Pidilite Industries Ltd., Varanasi H.Q., as a Territory Sales In-charge from Apr’03-Sep’06; Brands Handled: Fevicol, DDL Binder, DDL Distemper, Piditint, Terminator Wudfin, etc.


2003 Masters in Business Administration – Sales & Marketing from Motilal Nehru Institute of Research &

Business Administration (MONIRBA), University of Allahabad, Allahabad

1998 Bachelors in Arts from Purvanchal University, Jaunpur, U.P.


Date of Birth : 12th July, 1976

Correspondence Address : 647F/419,Shiv Vihar,Jankipuram,Lucknow,PIN Code-226021,U.P.

Permanent Addresss : Saddupur Mohan,Post-Chunar,Distt-Mirzapur,PIN Code-231304

Date: Signature

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