Sales Representative

MICKEY J. CASTAGNA

Newport Beach, CA *****

********@**.*** • 310-***-****

Sales Manager and Director

Retail Store Management / Business Management / Profit Optimization

Performance Improvement / Products and Services / Hands-on Leadership

Goal-oriented and results-driven professional with over 15 years’ experience of generating sales revenue, increasing market share, and driving highly productive business initiatives to support corporate objectives. Proficient in launching strategies, programs, and processes to boost sales performance, capture new revenue opportunities, and maximize customer execution.

Possess proven management skills and an aptitude to analyze issues, devise continuous process improvements, and incorporate initiatives to increase efficiency, streamline operations, and decrease overall expenses with minimal resources.

Areas of Expertise:

Sales and Marketing Management

Key Account Management

Staff Training and Development

Long-term Relationship Building

Excellent Customer and Client Service

Strategic Planning and Execution

Sales and Revenue Expansion Initiatives

Budgeting and Forecasting

Team Building and Leadership

Microsoft Office Suite (Word and Excel)

Professional Experience

Greenlite USA Inc., Newport Beach, CA

Sales Representative (2016 to Present)

Led all aspects of sales management from quote to purchasing to fulfillment and follow up by working closely with sales team members.

Proactively worked with the marketing department to develop and execute a variety of sales initiatives. Informed management via daily activities and results report, including daily weekly work plans and monthly market analysis. Recommended changes in service, and policy by evaluating findings and competitive developments. Assessed consistently changing market opportunities and responded to competitor strategies. Developed successful sales techniques and shared best practices with the team to improve work efficiency.

Selected Contributions:

Improved and utilized in-depth knowledge of LED Bulbs, sold 1.5 million LED Bulbs in first six months, and achieved over 300% goal in first six months

Resolved customer complaints by investigating problems, developing appropriate solutions, preparing reports, and making accurate recommendations to the management teams.

Successfully functioned on multi-faceted plans to establish professional relationships with representatives of targeted groups.

MC Consulting, Newport Beach, CA

President (2011 to Present)

Aligned the sales objectives with business strategies through active participation in strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting.

Secured financing by providing hands-on business plan support and detailed forecasting for purchasing buys. Collaborated with the entire team of business development across a variety of sectors and work environments, with an emphasis on businesses experiencing growth and change. Managed all aspects apparel cycle from line planning to design, catalog, and sales. Exceeded assigned targets for profitable sales volume, market share, and other key financial performance objectives. Headed organizational change initiatives by assessing the needs for organizational change and removing obstacles impeding constructive organizational change.

Selected Contributions:

Effectively consulted a wide range of clients in all aspects of the apparel industry, including design, calendar development, sourcing, catalog design, sales, and domestic / international distribution.

Set-up International Distribution across Europe, Canada, and Japan for retail brands, as well as secured showroom placement in NYC, Atlanta, Chicago, Dallas, and Los Angeles.

Conduced employee performance reviews and recommended trainings to enhance performance and skills of team members.

Alternative Apparel, Newport Beach, CA

Vice President of Sales (2003 to 2011)

Spearheaded many product development programs, identified new business opportunities, and developed marketing strategies.

Oversaw process improvements and development of policies, procedures, methods, and tools to support exceptional service delivery. Recruited and trained sales staff for domestic and international markets, as well as set budgets and targets for four business channels. Communicated results, challenges, and opportunities to the relevant team members, and effectively brainstormed with the same to minimize challenges and maximize opportunities. Maintained detailed documentation of company products, including catalogs, trade show coordination, and product selection in all markets.

Selected Contributions:

Boosted sales revenue by 300% to more than $70m, led 60+ salespeople and distributors globally, and managed a high volume budget of $1,000,000 on an annual basis.

Expanded worldwide customers in four markets, and landed major accounts, including Urban Outfitters, Nordstrom, Macys, Dillards, The Buckle, and Bloomingdales.

Launched retail stores and Shop in Shops across Europe, Japan, and Australia with distributors, as well as scouted locations throughout world for future location.

Additional experience as Vice President of Sales in the sales, business, marketing, production, and key accounts management field.

Education

B.S. Marketing Lamar University, Beaumont, TX

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