Marketing and PR Manager

Jenni Hilton

Atlanta, Georgia • LinkedIn.com/in/jennihilton

*****.******@*****.***

Director of Marketing Communications

Strategic Market Planning / Synergistic Campaigns / Social Media Engagement

Trade Show Exhibit Management / Public Relations / Search Engine Optimization

Growth focused marketing executive with 10+ years of experience directing campaigns. Talent for achieving marketing objectives utilizing expertise in public relations, lead generation, content development, search engine marketing, and advertising. Solid history of success identifying market opportunities for strategic campaign development, while modifying campaigns to cater to niche markets and unique audiences. Compelling copywriter able to craft targeted content for websites, blogs, and press releases.

Highly organized and analytical, driving results through concise integration and project planning. Excellent communication skills for establishing channel partnerships and media relationships for brand visibility. Adept in analyzing campaign results for adaptation and progressive market penetration, while managing large scale budgets. Additional experience consulting organizations, offering expertise to support marketing communications programs. Technical proficiencies in CRM software, email marketing resources, Microsoft Office, WordPress, Adobe Creative Suite, Google Analytics, Hootsuite, Twitter, Facebook, LinkedIn, and Canva.

Areas of Expertise:

Campaign Strategy

Content Development

Channel Partnerships

Marketing Communications

Google Analytics

Budget Management

Public Relations

Lead Generation

Market Analysis

Media Relations

Professional Experience

Fermob USA – Atlanta, Georgia

Marketing Communications Director (2015 to Present)

Develop momentous marketing concepts to drive business performance and enhance brand awareness.

Design authentic marketing campaigns to communicate brand value. Craft engaging messaging to reach target markets, presenting high quality furniture, lighting, and accessories. Coordinate creation of advertisements, marketing materials, content, and websites. Perform additional public relations activities, distributing significant business updates to the media.

Selected Contributions:

Successfully expand brand visibility on the web, using social media to communicate with consumers, retailers, and trade communities.

Create valuable plans for resource allocation and financial management, forming solid marketing budgets to forecast needs.

Supervise teams responsible for delivering timely website updates and scheduled maintenance to correlate with marketing campaigns.

Devised compelling press releases, planned PR schedules, and presented valuable content to media organizations for business to business outreach.

Creative Concepts – Fairfield, CT

Social Media and Business Services Manager (2014 to Present)

Contributing Writer and Project Manager (2012 to Present)

Unified content development, search based marketing, and public relations tactics to achieve goals.

Formed engaging branding strategies to present services to online audiences. Managed social media relationships and crafted compelling content for business blogs. Adapted messaging to build substantial online impressions using Google Analytics. Analyzed market research data and content acquired from sweepstakes data using WooBox and Excel. Conducted market research to gain insight for future campaigns.

Selected Contributions:

Presented talents to contribute to multiple aspects of marketing, including blogging, public relations, and copywriting.

Quantified campaign results for progressive modifications to produce desired results.

Devised unique copy for targeted social media and public relations initiatives.

NetSupport, Inc. – Alpharetta, Georgia

Marketing and Public Relations Manager (2001 to 2009)

Implemented practical marketing campaigns to promote software products and services.

Spearheaded integration of large-scale marketing campaigns with budgets exceeding $800K. Drove sales performance using calculated lead generation methods. Extended brand visibility through channel marketing partner programs, social media, public relations, and advertising.

Selected Contributions:

Established solid online presence on popular social media websites, and continually interfaced with customers and potential customers.

Structured public relations campaigns to raise awareness through IT product reviews and editorial mentions.

Managed print, direct, and online advertising campaigns to maximize exposure and enhance results.

Additional experience as Marketing Manager (2000 to 2001), Marketing Programs Specialist (1999 to 2000), Account Executive (1998 to 1999), Marketing Communications Coordinator (1997 to 1998), and Marketing Assistant (1996 to 1998).

Education and Credentials

Bachelor of Science, Business, Marketing Auburn University – Auburn, AL

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