Marketing & Sales Coordinator

Madeline R. Tiede

** * ***** **., ***. *, New York, NY 10027 – (c) 716-***-**** – **********@*****.*** EXPERIENCE:

The Boston Globe – Design New England Magazine Boston, MA Marketing & Sales Coordinator Jul. 2016 – Current

• Manage the magazine’s marketing initiatives by creating asset lists, timelines, and collaborating with the editorial, sales, design and product development departments

• Produce sales collateral, campaign scripts, and prospect lists to generate new business

• Execute B2B email campaigns and DNE’s bi-weekly newsletter utilizing Pardot software

• Manage collection and creation of all print and digital ads for each bi-monthly issue

• Hire, train, and manage the magazine’s intern who performs prospecting, social media, and administrative duties

• Oversee magazine’s off-site events; conducting logistics meetings and ensuring sponsorship deliverables are met

• Develop and maintain Design New England’s social media presence to raise brand awareness

• Responsible for a 200% growth of Instagram and Facebook followers over the past year Advantage Solutions Foxboro, MA

Business Development Specialist Jun. 2015 – Jun. 2016

• Developed sales presentations and research for key clients: Henkel, Bertolli, and Mars

• Participated in quarterly business reviews to ensure clients’ goals and overall expectations were met

• Monitored regional performance of promotions to maximize sales

• Built relationships with regional retail managers to get clients’ branding visible in-store placement AZURE Magazine Toronto, ON

Marketing & Circulation Intern May 2014 – Aug. 2014

• Wrote advertising copy used in live web banners and email marketing campaigns

• Initiated promotional partnerships between Azure and Sonder Mill

• Measured subscription promotions’ monthly performance utilizing pivot tables in Microsoft Excel St. Lawrence University Alumni Giving Office Canton, NY Student Manager Sept. 2012 – May 2015

• Trained incoming employees and supervised a room of 10-15 peers performing sales calls

• Assisted with program's transition to paperless data management

• Met with program directors to strategize and brainstorm how to increase fundraising performance EDUCATION:

St. Lawrence University Canton, NY

Bachelor of Arts: English Creative Writing Sept. 2011 – Jun. 2015

• Minor: Fine Arts

London Semester Program London, UK

Intern at Boudoir Public Relations Spring 2014

• Produced client reports by tracking press coverage and calculating coverage value SKILLS/ACTIVITIES:

Rhode Island School of Design Providence, RI

• Course: SEO, Product Development Spring 2017

Computer: Proficient with all Microsoft Office applications, SalesForce, Pardot, Basic HTML, InDesign, Adobe Photoshop

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