Summary

Skills

Experience

Dennis Cruz

ac5zf4@r.postjobfree.com

I am a dedicated professional with 20+ years experience in hotel sales and property management. I have extensive training in sales negotiations and strategies that build rapport with each customer. Experience in support and management of staff that will ensure positive feedback and increases sales and profitability. Proficient with Yardi and MRI software.

Sales negotiation and closing.

Training in customer service with emphasis on

listening.

Advertising in both Craigslist and Google.

Equity Residential Properties April 2015 to Current Sr. Leasing Consultant

Pleasanton, CA

Leasing upscale apartment homes to prospective customers by touring groups or individuals interested in our 1, 2 and 3 bedroom homes. Pre-qualifying customers through application software for approval. Responsible for all advertisement in all internet ads, including Craigslist. Supervise new leasing consultants while directing and training them on proper techniques to securing a lease. Work closely with comunity managers and regional managers with market rent pricing, revenue management and weekly marketing conference calls. BRE Properties / ESSEX Properties March 2004 to April 2015 Leasing Manager

Fremont, CA

Assisting the community manager with daily task and reports. Leasing our 1,2 and 3 bedrooms to prospective future residents. Pre-qualifying customers through online applications and credit checks. Responsible for all advertisement in print and all internet ads, including Craigslist. Supervise new leasing consultants while directing and training them on proper techniques on leasing and closing the sale. Work closely with our community managers and regional managers for market rent pricing. Crawford Suites September 2002 to April 2004

Director of Sales and Marketing

Fremont, CA

Work closely with the owner and General Manager to monitor monthly budget and forecast revenue. Increase revenue by implementing new strategy due to the down turn in our market. Active with Chamber of Commerce and local business community leaders to identify possible new accounts. Organize major city blitz in the local and surrounding cities for possible new accounts. Monitor online bookings and position rates and availability to maximize revenue.

Woodfin Suites Hotel August 1996 to July 2002

Sr. Sales Manager

Sunnyvale, CA

Service new and current accounts through phone and personal contact with emphasis on generating more corporate room nights, group room nights and/or long term corporate accommodations. Target local colleges, universities and swim clubs for any sporting events coming into the area. Prepare month end reports and annual marketing plan to be submitted to the general manager and regional manager. Biltmore Hotel & Suites August 1990 to July 1996

Sales Manager

Santa Clara, CA

Education and Training

Activities and Honors

Generated new corporate accounts and maintain existing corporate accounts. Planning and implementing yearly corporate trips to top 10 accounts to build better rapport and in generating more business. George Washington High School 1977

High School Diploma: Required

Talofofo, Guam

Special training in vehicle mechanic.

Monterey Peninsula College

Criminal Technology

Monterey, CA

Part time student studying criminal technology, criminal behavior while working part time at various stores and local business in Monterey.

Enjoy Basketball, Football, Fitness, Golf, Biking and playing Musical Instruments.

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