Social Media Director, Marketing Director

Darrin P

*********@*****.*** 954-***-****

Chief Marketing Officer / Vice-President Marketing / Social Media Director

EXECUTIVE PROFILE

Results-oriented marketing executive offering over 20 years of experience with increasing responsibility in online marketing, product management, strategic planning, sales, and business development within multiple industries. Proven ability to motivate, energize, and lead cross-functional teams to achieve successful results in fast-paced, and start-up environments. Highly articulate with excellent interpersonal, communication, and presentation skills across all levels including executives, employees, customers, and partners. Highly-motivated, genuine team player dedicated to organizational success.

BUSINESS LEADERSHIP MARKETING SPECIALTIES MARKETING & SALES

• Creative Strategic & Tactical Planning • Social Media Marketing • Web 2.0 Strategy & Evangelizing

• Team Building & Leadership • Reputation Management • Brand Management & PR

• Teaching online strategies • Product Development & Launch • Writer on CNN & Examiner

• Marketing Strategies • Product Life cycle Management • Video Marketing/Content

• Business Consultation • e-commerce • SEM, DR, TV, Catalog, Brochure

• Viral Marketing & SEO • Customer Research & Survey • WordPress website creation

PROFESSIONAL EXPERIENCE

Dashboard Hosting/Drive Results- Coral Springs, FL, Online Marketing Company specializing in huge volume traffic sites such as dating, travel, national conventions, health foods and Magazine.

Social Media/Marketing Director 2009-2018

Oversee marketing department, SEO, PPC etc. Created all social media tools, content, manage and post to Instagram, Facebook, Snap Chat, Pinterest, Twitter, YouTube, Press release blog and more. Managed hundreds of profiles to ensure relevant and consistent content including procurement of existing content as well as custom blogs, graphics, and videos were applied. Additionally, Handle and create all paid Social Ad Creation, Ad Optimization, Management, some minor graphics, and Copy. Implemented successful social media programs to push down competitor pages in organic search. Develop and manage the online branding for several companies, by utilizing social media programs, digital media and press releases. Responsible for creating back link programs to push organics higher in rankings. Place stories in CNN, NY Times, and other key news syndicates as well as blogs. Ensure backlinks were garnered through press releases, place social content in websites such as Facebook, Twitter, Pinterest etc. Develop content for email campaigns, blogs and article marketing. Develop digital content for Youtube/online video sites as needed.

Key Accomplishments:

• Helped to brand the number one dating site of its niche, adding an additional new members each month. Develop and protected all of the companies using reputation management skills and positioning organic results utilizing keywords.

• Developed social media strategies to utilize social sites as potential landing pages to literally push down the competition for their keywords.

• Utilized social media, such as video creation and key wording to upload to Youtube to push down competitors, as well as writing a daily blog with over 500,000 visitors each month, as well as an established writer for CNN and Examiner and other article marketing websites.

• Oversaw web development and graphic designers for multiple projects to make sure the sites we create would generate revenue and remove competition from the front page of Google.

• Advertised one of the largest conventions of all time, while signing on celebrities such as Larry Flynt as guest speaker.

Successfully branded and marketed 5 companies by employing social media engagement.

• Develop and manage online marketing campaigns for travel, dating, convention, and news websites, driving brand awareness, engagement and traffic to social media pages.

• Achieved a strong visible social media presence and develop concepts with viral potential, even videos. Monitor online public relations, and launch press releases with newsworthy content and engage users on Social platforms.

• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI, fuel growth and utilize backlink building strategy.

Aries Capital (Havvn Nutrition Division)- Boise, ID, An e-commerce and franchised nutritional marketing company with a global presence and 900 million dollars in backing.

Chief Marketing Officer 2008-2009 Develop and manage marketing strategy for the US, Japan, Taiwan, China and the Netherlands. Direct the training and sales material, responsible for viral and social marketing as well as print and online marketing to collect the competitor’s customers.

Key Accomplishments:

• Implementing training and marketing tools for IBO’s and for over sea penetration with a 14 month critical mass while increasing sales by 100% and lowering overhead by 40%.

• Developed a starter kit for potential IBO’s to assist build down line and new tools no other MLM has ever used.

• Online strategy teaching IBO’s to become social, blogging, product evangelizing, web crawling techniques and offline sales and meetings increasing sales 40%.

• Banner creation tool for IBO’s to drive more sales online for free to create new income streams.

• Promotion for live sales events for more business sign up and product purchase, penetrating more countries.

• Created sales and how to market books to train on product, and opportunity, these books were sold and profited by the company. Teach organic ranking to drive sales up to 30% for Ambassador’s.

• Branding the product while inventing the slogan and implement style guide, while positioning the company on CNN, Fox News, and The New York Times within 30 days.

• Directed the Japanese website launch and teaching of social marketing to different countries and cultures.

True Media – Las Vegas, NV, A Global entity, with subsidiaries owned in RX, OTC, Electronics, and dot com business’s specializing in food and health and animal products. The Marketing division markets to other companies and specializing in online strategies such as, SEO and offline strategies to Grocery stores, Mass Market Retailers, Club Stores, Drug Stores, and Fresh foods.

Vice-President, Marketing 2005 – 2008

Directed all marketing and corporate sales activities as a key member of the executive team reporting to the President & CEO. Develop all product management, online marketing, public relations, advertising, strategic partnerships, branding, and sales for all product lines representing approximately $5.5M annual sales.

Key Accomplishments:

• Built and directed a marketing and sales team of product managers, inside sales, graphic designers, and

PR that defined, launched, marketed, and sold 25 best-selling products.

• Facilitated year-over-year growth across multiple product lines and developed award-winning, best-selling

brands, increasing annual revenue from $2.5M to $5.5M in an exceedingly competitive environment.

• Developed and implemented overall product line strategy, feature set, product road maps, user interface,

pricing, and branding efforts to successfully position products in the marketplace.

• Designed and launched hundreds of e-mail campaigns and built 5 websites, optimized for search

engines. Orchestrated corporate sales campaigns and delivered all collateral, sales tools, training

material, websites, press materials, and channel support for product roll outs and ongoing sales efforts including affiliate deployment..

• Championed branding and marketing with the #1 diet aid products with Direct Response ads, following up with email campaigns with SEO, and DM.

• Initiated Email campaigns that have a conversion rate average of 5.63% of click through for up sale purchase in related products.

• Reduced expenses on internet advertising by implementing social media techniques (Search Engine Optimization) online which were unheard of at the time.

CAREER NOTE: Foundation Director (Children’s non-profit charity) (2001-2010)

WORK EXPERIENCE OVERVIEW

Dashboard Hosting Social Media Director 2009-2018

Havvn Chief Marketing Officer 2008-2009

True Media Vice President, Marketing 2005-2008

Max Nutrition Vice President, Marketing 2001-2005

PROFESSIONAL HONORS & ACTIVITIES

• Vast experience with Trademarks, rules and regulations.

• 3 awards nominations for Product of the year award DXL magazines

• Television, radio & newspaper appearances for products and charity drives.

EDUCATIONAL BACKGROUND

YVCC Coursework included: Product Marketing, Business Development, Marketing courses & TV Video Production.

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