Sales Social Media

Barbara Bickel 305-***-**** Mobile

**** ** **** ****** *******@*******.***

Oakland Park, FL 33334 @BickelTheWriter

linkedin.com/in/bickel

SENIOR COPYWRITER & COMMUNICATIONS CONSULTANT

Professional content writer and communications consultant with multi-industry experience. Uses content to increase engagement with company-wide branding. Works with cross-functional departments to ensure all corporate communications are on message. Keen ability to translate complex information into accessible benefits language. Strong analytical/problem-solving skills. Teamwork approach, cross- functional collaborator and builder of trusting relationships. Delivers high-quality, on-time results. Extensive writing history testimony to communicating in full variety of voices for myriad audiences. Deep experience enables quick development of breadth of communications strategies and tactics. Mature professionalism adeptly manages stakeholders and influences effective decision-making. ACCOMPLISHMENTS

Management Consulting Firm, NY, NY: Instrumental communications lead for firm becoming first in industry to offer competitive, broad-based Diversity & Inclusion practice. Public Relations Boutique Agency, Miami, FL: Transformed agency reputation by developing new positioning for Miami-based boutique agency. Agency received numerous PR awards as a result, starting with Thought Leadership in PR Holmes Report SABRE Award. Masterfoods (M&M/Mars): Remastered business process tools for employees to perform jobs more effectively by including Research Department, increasing company-wide exposure to research tools by 65%. Johnson & Johnson Medical Devices & Diagnostics EMEA (Europe-Middle East-Africa): Created comprehensive intranet on BRIC countries that regularly attracted up to 52 percent of senior leadership to site.

American Trauma Society: Facilitated Board member workshop to develop roadmap dictating membership drive strategies for subsequent two years.

PROFESSIONAL EXPERIENCE

MONAT Global, Miami, FL 2016-Present

Senior Copywriter

Researches and writes copy to convey corporate branding. Involved in all aspects of corporate content marketing, including new product launches, catalogs, magazines, blogs, product development collateral, newsletters, flash sales, testimonials, etc. Researches and writes full range of promotional content for web and online use, social media and print. Johnson & Johnson Europe-Middle East-Africa (remote) 2006-2016 Marketing Writer

Provided full range of information research, content writing, copywriting and project management services for print and web to J&J franchises across J&J Europe-Middle-East Africa., e.g., developed mission/vision/values, digital motivational campaigns, white papers, thought-leadership, executive support, case studies, brochures, newsletters, promotional materials, sales collateral, etc. Self-employed, Florida 2000-2006

Marketing Writer

Researched and wrote full spectrum of public relations and corporate communications materials, including articles, newsletters, brochures, press materials, internal communications campaigns, white papers, thought leadership, promotional materials, etc. Client roster included: Mercer, Unisys, Motorola, Kodak, Adecco, IBM, Ernst & Young, KPMG Peat Marwick, Genetic Disease Foundation, ADP, Sun Microsystems (now Oracle), Miami Dade College, American Express, PricewaterhouseCoopers, Council of PR Firms, Portugal-U.S. Chamber of Commerce, IDG Books Worldwide Macmillan, Pfizer, Aventis, others. PRIOR PROFESSIONAL EXPERIENCE

Burson-Marsteller

Account Manager/Client Services

Led accounts valued at some $2.5 MM. Provided communications direction and hands-on execution for full range of public relations initiatives to diverse range of businesses, from blue chip corporations to entrepreneurial start-ups. Developed staff; ran new business and external marketing initiatives. Participated in departmental management. Clients included IBM, British Telecom, General Instrument Corporation, Genentech, McNeil Consumer Products, Wyeth-Ayerst, etc. EDUCATION

Bachelor of Arts, Triple Major: Creative Writing, Philosophy, Psychology. Hartwick College, Oneonta, NY. Graduated magna cum laude, Interdepartmental Honors. Master’s Certificate in Internet Marketing, Full Sail University, Winter Park, FL. Graduated magna cum laude.

WRITING EXPERIENCE

Articles

Book reviews

Brochures

Clinical guidelines

Digital content

Editing

Executive communiques Newsletters

Fact Sheets

FAQs

Flash sale copy

Healthcare materials, professional and consumer

Mission & Vision

Op-eds

Patient education documents

Positioning

Proofreading

Resumes

Sales collateral

Strategic communications plans

Thought leadership

Websites

White papers

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