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Media relations, public relations

Location:
Sacramento, CA
Posted:
June 17, 2018

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Kimberly Melzer-Coveyou, M.A.

Sacramento, CA 95818 916-***-**** ac5wtb@r.postjobfree.com Accomplished communications professional with 10+ years of progressive experience delivering best practices in marketing and PR. Possess exceptional researching, writing, editing, and public speaking skills, coupled with the ability to communicate effectively across all levels of an organization. Described as a self-motivated, hardworking, organized, and detail-oriented individual with a proven track record of success driving community awareness and outreach. Thrive in collaborative and fast-paced environments that promote creativity and ingenuity.

● Fun Fact: Appeared on the “The Oprah Winfrey Show” as a subject matter expert on pyramid schemes. As a representative of the California Department of Corporations, informed the nationwide audience of a scam affecting women.

COMMUNICATIONS & PR EXPERIENCE

Took a break in employment from 3/16 - 2/18 due to a one-time health issue that is no longer a concern. Ready to leverage diverse communications and PR experience to drive community awareness and outreach efforts for an organization committed to marketing best practices. ASSOCIATE GOVERNMENTAL PROGRAM ANALYST, California Department of Justice, 6/12 to 3/16

Tracked and determined the policy and fiscal impact of proposed state legislation. Prepared written analyses, including cost estimates and fiscal impact detail. Acted as the division's Public Records Act

(PRA) Coordinator and responded to PRA requests from the public and the media.

● Legislative analyses became the official position of the California Attorney General and directed the activities of the department’s lobbyists. ASSOCIATE GOVERNMENTAL PROGRAM ANALYST, California Office of Privacy Protection, 10/10 to 6/12

Researched, analyzed, and developed information on emerging privacy issues for use in informational and educational programs. Responded to privacy questions and issues from the public.

● As a result of community outreach efforts, people throughout California received timely, full, and accurate information about their privacy concerns. INFORMATION OFFICER I, California Department of Toxic Substances Control, 2/10 to 10/10 Served as a media contact and spokesperson for the department. Scheduled interviews and tracked media results. Planned and staffed outreach events. Wrote media advisories, press releases, and content for the department’s Twitter account. Researched and pitched stories to the media.

● Media relations and social media efforts resulted in the California public receiving valuable information about toxic properties and lead in children’s jewelry. INFORMATION OFFICER I, California Office of Privacy Protection, 8/07 to 2/10 Served as the media contact and a spokesperson for the office. Scheduled interviews and tracked media results. Researched and wrote media advisories, press releases, consumer information sheets, talking points, reports, PowerPoint presentations, website content, and other promotional materials. Assisted with the response to Public Record Act requests. Planned and executed outreach events.

● Ensured two-day 2008 Cyber Safe California Summit was a success through development of outreach plan and coordination of marketing and media relations. Page 2 of 3

Kimberly Melzer-Coveyou, M.A.

Sacramento, CA 95818 916-***-**** ac5wtb@r.postjobfree.com COMMUNITY OUTREACH ANALYST, California State Board of Equalization, 12/06 to 8/07 Planned and staffed statewide board member-sponsored tax information seminars targeted at nonprofit organizations and small businesses. Responsible for coordinating the graphics, copy, executive staff approval, and printing of collateral materials aimed at target audiences, including invitations, posters, flyers, survey forms, and event programs.

● Successfully informed California’s small business owners and nonprofit directors of their state tax obligations and answered their tax-related questions. ASSOCIATE GOVERNMENTAL PROGRAM ANALYST, California Department of Housing and Community Development, 4/05 to 11/06

Tracked state legislation related to housing policy and researched and wrote analyses, enrolled bill reports, and governor's veto messages. Worked with California Assembly members' and Senators' staff and interest groups to research the impacts of pending legislation.

● Informed the Governor’s Office about the potential impacts of California bills on the state’s housing programs through policy and fiscal analyses. SENIOR ACCOUNT EXECUTIVE, Ogilvy Public Relations Worldwide, 9/04 to 1/05 Coordinated community relations, media relations, and event planning and staffing for several state government clients. Pitched news stories to newspaper editors, reporters, and columnists, radio news directors, and television news producers. Coordinated client interviews and tracked media results. Assisted with the planning and staffing of press conferences throughout California.

Educated Californians about the need for designated drivers during the holiday season through organization and staffing of statewide outreach events. PUBLIC OUTREACH SPECIALIST, California Department of Corporations, 8/01 to 9/04 Served as the media contact and a spokesperson for the department. Quoted in numerous print publications, including “U.S. News & World Report,” “The Wall Street Journal,” and the “Los Angeles Times.” Researched and wrote media advisories, press releases, fact sheets, talking points, speeches, reports, and website content. Assisted with the response to Public Record Act requests. Created the department’s brochure. Coordinated the development and implementation of a statewide Hispanic awareness campaign about predatory lending that included television and outdoor advertisements and radio PSAs.

● Educated a nationwide audience about a scam affecting women by representing the department on “The Oprah Winfrey Show” as a subject matter expert on pyramid schemes.

ACCOUNT EXECUTIVE, Katz & Associates, 7/99 to 10/00 Provided statewide public outreach, media relations, community relations, and event planning services for government clients. Researched and wrote copy for Q&A sheets, talking points, fact sheets, media advisories, press releases, template articles, reports, and PowerPoint presentations. Edited and coordinated the production of the firm’s monthly client newsletter.

Assisted and educated Senior Californians through coordination of Senior Scam Stopper events throughout Northern California.

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Kimberly Melzer-Coveyou, M.A.

Sacramento, CA 95818 916-***-**** ac5wtb@r.postjobfree.com EDUCATION

M.A., POLITICAL SCIENCE, California State University, Chico

● Graduate studies emphases: Public policy, state and local government B.A., POLITICAL SCIENCE, Summa Cum Laude, San Diego State University



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