Graphic Designer Marketing

Peter Horn

203-***-**** - *****@****.*** - linkedin.com/in/petehorn - Portfolio: petehorn.com/phorn

Creative Marketing

Corporate Identity & Marketing Communications … Conceptual, Digital, Graphic & Web Design … Branding

Innovative Creative Director and Graphic Designer with the passion for Giving Businesses the Look of Success. Proven ability to create professional world class designs that fit the personality and enhance the image of clients within a wide array of industries and business environments.

Brochure & Logo Development - Advertising & Promotional Campaigns - Design Corporate Identities

Product Design, Introduction & Launch Marketing & Collateral Materials – Advertising Pricing & Estimating

Interaction Web Design – Software Icon Creation - Design Trade Show & Conference Exhibits

Vendor & Subcontractor Liaison

Possess a wide range of abilities having held positions as Corporate Designer, Photographer and Graphic Artist. Excellent communications, negotiations and organizational skills coupled with the ability to cultivate positive relationships and strategic alliances.

Career Expertise & Selected Achievements

Worked with local businesses to create marketing materials with the objective to keep costs at or below budget. Reproduced a multi-color brochure using a smaller color pallet and reduce their cost per piece. The piece came in at half the cost and still had the look and quality of the multi-color their previous agency had done. I retained them as a client for over three years.

Donated my services to The Second Company Governor’s Foot Guard (A Connecticut Historic Military Group) to produce a brochure explaining their history. Photographed a set of armory keys, these were the same armory keys that Benedict Arnold, (who was Commander of the Foot Guard prior to the Revolutionary War) demanded from the city of New Haven so that he and a detachment of guard members could arm themselves. They then proceeded to Lexington, Massachusetts where they became the first official colonial military organization to declare war on the British. I considered it an honor to produce the brochure.

Directed and produced a retail TV commercial for client in a unique market niche. The commercial was a success creating over a 30% increase in business during its time on the air. The client received a letter of gratitude from the NAACP for using local African American talent.

Created and produced a language map of Alaska (Indians and Eskimos). The client received a letter of gratitude from the Department of Indian Affairs. Additionally, copies of the map were placed in the Library of Congress and the Royal Library in London.

Created and produced a Sport Coaches Instructional web site with an extensive data base back end that was designed to keep and maintain Youth Sport Organization’s coaching staff as well as independent coach’s records. Provided coaches the opportunity to take instructional courses to achieve coaching credits to advance their careers.

At Westbrook Technologies, I led a project to design and create their first full corporate identity. This included creating their corporate logo, company design guide lines, marketing materials and web site. Redesigned their corporate identity and materials four times for four different CEOs. Consistently made them appear much larger (on average 10X larger) than they were.

Donated personal time and professional services over a period of 10 years to produce brochures, marketing materials and a web site for the Oakwood Soccer Club in Connecticut. This also involved creating League and Summer Camp Brochures, Tournament Logos, took all Photographs for these materials. This enhanced their presence while saving them tens of thousands of dollars. Only payment that was received was membership to play in their adult leagues.

Peter Horn

Resume, Page Two

Professional Experience

Freelance Graphic Designer / Web Designer / Photographer, 2015 – Present

Manage and maintain marketing and advertising material, including web design, search engine optimization (SEO), sales materials, and photography.

Provide creative input and design based on client’s needs including but not limited to creating interactive web sites, digital brochures, posters, magazine ads, sell sheets, packaging, trade show displays, photography, PowerPoint presentations, and setting up corporate design guidelines.

Westbrook Technologies, Inc., Branford, CT, 1997 – 2015

Senior Graphic Designer / Creative Director

Directed corporate identity and coordinated graphic design projects in collaboration with Marketing Director and C-level management.

Maintained corporate (public) and partner (secured) websites, enabling distribution of product and sales information.

Operated as corporate photographer / videographer, making contributions to publishable images and videos.

Prepared marketing materials, estimates, scope of work, and assignments, including negotiating timelines and deadlines, meeting budget targets.

Created branding and marketing materials, including digital brochures, posters, magazine ads, sell sheets, packaging, trade show displays, and PowerPoint presentations, adhering to corporate guidelines.

Was lead interaction designer of company web site, creating and maintaining several versions while at Westbrook.

Provided creative input and designed new materials in collaboration with PR, Sales, and Marketing, resulting in graphics integrated into branding of File Magic, Fortis, and Fortis Blue document management software.

Designed product software GUI and icon designs in collaboration with R&D department, creating unique company “look and feel” interface.

Operated as lead designer of external email for all company notifications, creating materials that resulted in recognizable company branding.

Tracked success of websites and created presentations for C-level management by applying Google Analytics.

Developed, implemented, and monitored systems and procedures, smoothing operation of department in-house agency function, enabling Partners access to resources, and providing assistance for company promotion.

Oversaw in-house designers and freelance / contract talent, resulting in meeting departmental objectives.

Additional Professional Experience

The Hirschhorn Co., Inc., New Haven, CT

Graphic Designer / Art Director

Coordinated all aspects of advertising from design, illustration, airbrushing, photography, production, copywriting and marketing for all media.

Pete Horn Studios, Hamden, CT

Owner / Creative Director

Specialized in all aspects of advertising from design, production, marketing and copywriting, including TV and Radio. Additional services included illustration, airbrushing and photography.

Howard Printing and Lithography, New Haven, CT

Graphic Designer

Performed all functions in the production department including design, layout and make ready for the print department. Scheduled all production work and interfaced directly with clients.

Education

AFA, Photography and Graphic Design, University of Bridgeport, Bridgeport, CT

Technical Competencies

Adobe Creative Cloud - Adobe Acrobat - MS Office Suite - Quark Express - E-Commerce - Corel Draw - WebEx

Visio – JAVA - Mac & PC Platforms - GUI (Graphic Interface, Icon Design)

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