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Sales Digital Marketing

Sugar Land, Texas, United States
June 14, 2018

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Frederick T. Shahin

***** ******* ***** ******** ***** Texas 281-***-****

PROFILE: Sales Solutions Specialist

Successful in driving revenue from Ecommerce for auto dealerships

~ Ecommerce ~ Sales Manager ~ Technology ~ Digital Marketing ~ Used Car Management

Sales Manager with 20+ years of experience and a consistent track record of exceeding goals, sales, and profits. Career included Corporate Internet Sales Manager for group of 8 dealerships and 16 franchises, Used Car Director at AutoNation Toyota, Big Star Honda and Bayway Lincoln. Expert in using sales and marketing psychology and applying technology to sales and marketing operations to drive results. Deep experience establishing in digital marketing and buyer behavior. Talent for empowering multi-disciplinary teamwork and motivating sales staff to achieve aggressive goals.

Key Highlights:

Inventory Management and Purchasing. Maintained under 35-day turn appraise purchase recondition used car inventory, increased amount in inventory available for by 60% in 90 days in 2 dealerships, 75% of inventory under 30 days and 90% of inventory under 60 days.

Instituted New Compensation Plan unique compensation plan resulting in 90% of sales getting at least 98% of published internet price.

Expert in psychological approach to direct communication one or in corporate meting setting

Unique ability to use multi factored analytic approach to see things in a holistic manner and develop simple strategic stress-free solutions that consumers and employees readily embrace

Sales Management-Structure, work and close deals. Initiated sales process that is one price transparent and streamlined resulting in 130% sales increase in year to date.

Developed internet and Ecommerce sales process that delivers 35% of revenue for 7 dealerships.

Created 2 Customer Service Call Centers resulting in doubling sales and increasing closing ratios to 2-3 times national average.

Achieved 225% of revenue per unit delivering $1.9K per unit against goal of $800.

Core Skills Include:

Strategic Sales Planning Computer Skills SEO PPC Organization Skills Reputation Management Digital Marketing Microsoft Software Email Campaigns Inventory Stocking Lead Generation Psychologic Approach

Sales Management Training & Development Team Building & Leadership

Professional Experience

Auto Nation Toyota Scion Gulf Freeway 12111 Gulf Freeway Houston Texas Used Car Director (sept 2016 to present)

Instituted electronically Automated Reconditioning Process

Instituted Daily Training Regiment

Increased Volume From 90 Cars to 130 Sold in 18 Months

Built used car inventory from 60 cars up and ready for retail to 130

Completed all AutoNation Training on time and learned their systems including Auto Nation UVMU

Highest PVR of all Sales Mangers on New Car Deals over 500 plus per transaction store average is -100 and Highest closing % on deals desked over 50% store average 35%

Diffuse 2-3 customer Problems Daily without bad reviews or poor CSI

Had top 15 Increase in Volume of 305 dealerships 3 Times in 17 Months

Big Star Honda –Ken Garff Automotive Group, 11200 Gulf Freeway Houston Texas


Hiring and Training building sales teams hiring and training personnel from sales management to salespeople and porters in their responsibilities

Customer Purchasing Experience ensure that every customer has a unique hassle free personalized experience that puts a smile on their face to purchase a vehicle resulting in highest used car internal CSI in over 2 years

CRM Applications and Execution Expert automated lead parsing touch points and follow up systems resulting in more relevant streamlined consumer experience

Increased Net Profit in Used Car Department over $500,000 through July 2016 compared to 2015 through July.

Achieved record setting Gross Profit and Net Profit numbers year to date in 2016.

Number one improvement in used cars of a dealer group consisting of 57 dealerships

Northtown Automotive Companies, Inc., Amherst, NY – Corporate Internet Sales Director (1998-Oct 2015)

Automotive group of 8 dealership locations with 600 employees.

Accountable for directing Ecommerce functions for all dealerships, as well as customer experience to achieve high ratings in customer satisfaction. Generate leads, train sales staff, and manage a call center. Direct a staff ranging from 8 direct reporting and 50-100 reporting in a cross functional manner. Managed digital marketing spend starting with $10K per month and increasing to $40K per month justified by sales results. Developed internet and customer service training program.

Doubled revenue goal per unit achieving 225% of target delivering $1.9K per unit against goal of $800.

Consistently delivered above annual volume goals.

Instituted and practiced a data based approach to ecommerce sales and marketing decisions

Used analytical skills and holistic process to initiate and design a best in class e commerce operation

Unique ability to diagnose problems by multi factored analysis and creating unique simple solutions

Established consumer friendly sales process that increased volume sales from 10 units to 300 + per month contributing 35% of total sales. Initiated 2 CRM system rollouts.

Noted for achieving 17-22% closing rate on phone ups representing 2-3 times national average.

Created digital marketing presence.

Achieved 12-15:1 ROI from website spends.

Managed Inventory on all websites

Reached #1 placement on Google organic searches.

Increased website traffic from 2K visitors to 50K unique visitors generating 2500 opportunities monthly

Instituted 2 Corporate Business Development Call Centers with 12 agents that increased unit sales 140%.

Sold more than 1K cars directly to retail customers using a solutions-based approach and in top 3 in auto sales in units, and usually top in gross average and among leaders in CSI.

Achieved a perfect record over 16 years with all Manufactures compliancy requirements.

Prior experience includes Sales Representative at Northtown Dodge (1995-1998).


B.S., Business Science, SUNY College, Buffalo, NY

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