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Marketing Project Manager

Location:
Simi Valley, California, United States
Posted:
June 14, 2018

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Resume:

Mychelle Marston

Professional Summary

As a brand ambassador that is creative, energetic, and is a results-driven professional offering diverse project management experience in marketing,

print production, tradeshow/event coordination, and branding strategy I have worked in many fast-paced environment s across various industries. With

my proven track record of leading integrated teams to produce and deliver collateral to meet clients’ objectives within deadline and budget constraints.

As a polished communicator that is able to motivate members to achieve team objectives while creating a collaborative environment, I look forward to

my next great assignment.

Professional Experience

10/2013-Current NLM Law Office – Marketing Assistant/ Project Manager (West Hills, CA)

Assisting attorneys with any special projects including preparation of notices and drafting of legal pleadings

Coordinating legal research, including pulling cases and codes using LexisNexis, California Code Search and other websites

Researching and obtaining records from various agencies including City Planning Department, Building and Safety, City Archives

Managing projects related to presentations, social networking, internal communications and creating and maintaining web page

Organizing various phases of preparation, filing and service of court filings

Assisting in the development and preparation of marketing and communication materials and marketing projects

Organizing the production, delivery, inventory management, and fulfillment of completed materials

Developing project timelines and collaborating with attorneys, et al to specify goals, schedule tasks, identify risks, develop contingency plans, and plan resources

Leading weekly project status meetings and provides resource reports to keep stakeholders informed of project status and any related issues

Coordinating social media and website updates while maintaining process improvements focusing on increasing law firm’s presence

Updating web-oriented marketing initiatives in order to support firm’s new branding and business development goals

Organizing and researching of legal substantiation for all marketing materials created

Communicates clear direction and information to ensure delivery teams understand project timing and requirements

Performing duties related to client deliverables, including drafting, proofreading, editing and formatting documents; assembling and binding reports; coordinating filings; and communicating with clients on behalf of the firm as required

3/2013-10/2013 Health Net, Inc. – Marketing Associate (Woodland Hills, CA)

Implemented the development, production and delivery of individual and small family product, as well as promotional materials for the small and large business groups for US Western, Southwestern, and Midwest regions

Provided marketing insight on cross-functional teams and uphold brand identity for all programs, concentrating on small and large business groups

Coordinated with internal departments to ensure efficient project progress and clear communication among team members

Led special projects related to multimedia presentations, digital media, social networking, internal communications and updating web content in UAT environment

Led status meetings, maintained schedules, and delivered status reports to supervisors and marketing clients while preparing for implementation of affordable care act

Organized production timelines, while managing external vendors based on needs to deliver final pieces in timely manner and within budget guidelines

Coordinated with the creative team and internal clients to ensure on-target, on-budget, and on-time delivery of high quality marketing collateral

Responsible for overall coordination, status reporting and stability of project oriented work efforts

6/2006-12/2011 Software Management Consultants, Inc. Placement – Creative Project Manager Amgen, Inc., Client (Thousand Oaks, CA)

Independently managed branding projects including development and distribution of consumer and trade advertising materials, collateral programs, brand guides, tradeshows, corporate events and pitch materials while maintaining cost and schedule targets

Served as project manager for Global Regulatory & Safety (GRS) deliverables, including marketing items, applications, new products and clinical trial items

Coordinated tradeshow events based on demographics, locations and trends to assist discussions on approach, assets, ROI, and new budgets

Participated in developing the RFQ/RFP documents for selection of new production, design, and fulfillment vendors; also reviewed bids and selected contracts accordingly

Supervised development of budget, timelines and content strategy for external vendors (10+ design, print and production vendors) in relation to project kick-off, material production and distribution, tradeshow/event setup and breakdown, etc.

Assisted in developing and executing new initiatives to support strategy of creative development, daily operations, and QC in regulated environment

Supervised interdisciplinary teams at different stages of the event planning cycle, including strategy development, planning, execution, promotion and tear down

Developed project timelines and collaborating with Marketing, Sales and Creative Directors to specify goals, schedule tasks, identify risks, develop contingency plans, and plan resources

Coordinated development of international promotional pieces including translation, regulatory adherence, and multiple production schedules for production and delivery around the world

Managed print and video production, editing, distribution of product-specific branding messages and PSAs for marketing clients

Negotiated contracts and established budgets for external vendors included advertising/graphic design firms, print vendors, fulfillment houses, direct marketing firms

Supervised review of all digital assets (print, electronic, packaging, video, etc.) to determine that files met regulatory standards before storage

Assisted in annual business review process, feeding into the development and forecasting of annual marketing and promotional plans

8/2004-7/2005 Syndicate Bleu Placement Agency – Traffic/Project Manager Amgen, Inc., Client (Thousand Oaks, CA)

Oversaw production of tradeshow print and collateral items, med-product specific pieces, and promotional items including projects from pre-press to completion while working closely with external agencies and internal production artists, marketing, proofing staff

Managed updating of branding style guide for ten different products

Assisted in execution of initiatives to support strategy of creative development, daily operations, budget development, and QC

Participated in various cross-functional, multi-business unit projects that required knowledge of all business unit needs and regulatory requirements

6/2003-8/2004 Walt Disney Records – Traffic Supervisor (Burbank, CA)

Supervised all aspects of development for domestic and international print and packaging, POP materials and collateral projects from pre-press to completion while working closely with production artists and proofing staff

Coordinated various aspects of creation of annual reports, marketing materials and other collateral pieces to completion

Recruited and managed graphic designers and other outside vendors

Coordinated the licensing of products for international distribution while sourcing and negotiating domestic and overseas factories

Negotiated contracts, completed BOM paperwork, and established budgets with outside resources that included public relations and advertising agencies, printers, designers, fulfillment houses, direct marketing firms, etc.

8/2001-6/2003 Syndicate Blue & Aquent Partners – Traffic Coordinator, Media Planner & Project Manager Health Net (Woodland Hills, CA)

Identified, evaluated and recommended marketing opportunities consistent with product line objectives to key market segments

Developed and maintained financial projections for different types of media and create competitors database

Analyzed budgetary needs to meet company’s marketing commitments; recommend annual operating budget for areas of responsibility

Provided feedback and forecast future performance through performance-monitoring systems

Responsible for the creation and maintenance of databases, marketing plans and financial reports

Media Planner Health Net Healthcare (Pasadena, CA)

Created thorough understanding of creating media plans for local TV, radio, print and outdoor media

Negotiated pricing and placement of advertising

Developed and executed international media campaigns

Handled all media negotiations, insertion orders and estimates

Created comprehensive monthly report outlining all media activity for presentation to senior management

6/1997-08/2001 KB Home Corporation – Special Project Manager/ Event Coordinator/ Special Projects Manager (Los Angeles, CA)

Managed promotional marketing programs, vendor negotiation, information and resource management, promotional media production and media and public relations coordination

Assisted with development of strategic approach for various submissions for marketing, advertising and annual reports awards competitions

Created and coordinated senior executive presentations regarding core corporate message(s), financial data for Investor Relations, etc.

Supervised video production and non-linear video editing

Worked with senior executive staff for presentation creation

Public Relations Liaison

Identified PR opportunities to further promote company presence

Coordinated press materials, while maintaining consistency with corporate objectives and messages

Ensured all PR activities maintain consistency and are in line with corporate marketing objectives

Acted as primary contact for multi-state public relations firms

Coordinated all aspects of entertainment, collateral, etc. for large-scale public relations related promotional events

Established and maintained relationships with media contacts and media outlets while maintaining media database

Led tradeshow and community outreach campaigns and assisted with all programming elements of events

Managed departmental PR teams in order to collaborate with multiple departments within different company-wide divisions

Education

Project Management Certification

LearnSmart Systems

Seattle, WA

Masters in Healthcare Administration (1994)

The Ohio State University

Columbus, Ohio

Special Dean's Fellowship Recipient

Bachelor Of Arts, English Literature And Religion &Philosophy (1988-1992)

Bethune-Cookman University

Daytona Beach, Florida

Dean's List and Inductee of Alpha Chi Honor Society

Additional Skills

PC & MAC Proficient

Microsoft Office & Project

Outlook

WebEx

ICD 9 & 10

Spreadsheets

Database Generation

Lotus Notes

SharePoint

Basecamp

Media Planning

Visio

PowerPoint

Interwoven

FileMaker Pro

Huddle

Google Docs

Adobe Suite

WordPress

MailChimp

Google Ads

Fulfillment Management

Quark



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