Sales Manager

DERICK W. DIERKS

Phoenix, AZ

Cell: 602-***-**** ******.******@*****.***

Retail Sales and Operations Leader

(United States Air Force Veteran)

Actuate company vision and goals into profitable and sustainable growth through effective team management, marketing strategy, and customized sales programs in highly competitive markets. Employ innovative, conceptual thinking based on with keen business instincts and disciplined planning / execution to drive results:

Market Analysis ... Communications ... Business Reviews ... Account Management ... Sales Programs...

Product Knowledge / Training ... Service Excellence ... Co-op Funds ... Budget / Expense Controls...

Merchandising ... Promotional Events ... Brand Management ... Planning / Forecasting...

Operations… Team Building / Coaching ... New Product Introductions ... Competitive Analyses...

Technology: SAP as well as MS Word, Excel, Outlook, PowerPoint, Social Media

Recognition and Awards

Grew Nestle retail sales 55% in 2017 – Zone of the year award 2016, 2017 – Best in Class for Merchandising Leverage 2014 – 22% increase in sales with Home Depot 2012 – 65% growth in new account shipments 2012 – Lead team to a 17% sales lift in 2011, and 14% in 2012 – Awarded Top District Award in 2011 – Recognized for building the best strategic relationships as an Area Manager, 2010 – Grew sales by 120% in 2009 – Sales Mgr of the year 2004, 2009

EXPERIENCE

Nestle Waters North America 2015 - Present

Retail Sales and Branch Operations Manager

•Successfully increased Nestle Waters sales and inventory with retail partners by 55% in 2017.

• Organize, lead, and motivate teams to execute a method of operation that meets high sales, delivery, and service standards placing an emphasis on safety and customer satisfaction.

•Provide training & development, skill building, and support/motivation activities to assigned team and individual direct reports to develop a high-performing teams that consistently achieve customer service, sales, and product distribution goals and profitability targets.

• Provide support, participation, and personal leadership in achieving market goals, sales targets, and executing initiatives ensuring strategic company focuses are shared

• Demonstrate a commitment to talent management and staffing by participating in candidate interviews, hiring calibration sessions, overseeing onboarding of new team member additions

• Zone of the Year Award winner in 2016 and 2017, exceeding KPI goals, safety measures, and sales revenue.

Coca-Cola Refreshments 2013 - 2015

District Merchandising Manager

•Created a performance-based culture by recruiting, hiring, training, evaluating and coaching a dynamic team of empowered account managers and merchandisers. Team focused on staying on top of market trends and seasonality of the business, expand / enhance display space, partnering with customers to grow sales, and building word class client relationships.

Develop team members to maximize bench strength, grooming them for promotion.

Achieved and exceeded 2014 merchandising leverage goals in first year by developing a bottom up

plan to maximize store service levels while reducing overtime. Market was one of only seven

to accomplish this in CCR North American Sales in 2014. • Best in Class Award for Merchandising KPI's 2014

EcoScraps, Inc. (Scotts Miracle-Gro Company) 2012 - 2013

Regional Sales Manager

•3-states (Arizona, New Mexico, Texas); 15 direct reports; 105 stores

Pioneered position, as company expanded, to vitalize relationships with customers’ and their management

teams (at regional and district levels), proposed sales and merchandising plans to help drive sales. Presented

business case for integrating data to demonstrate better costs / better margins for home centers and

Independent trade.

•Applied a grass roots marketing campaign and structured the in store sales team with clearly defined goals and direction, to increase sales 22% in first 7 months with Home Depot.

•Cultivated 65% boost in new business on independent side through cold calling and presentations promoting uniqueness of product line.

DERICK W. DIERKS

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Cell: 602-***-**** ******.******@*****.***

Scotts Miracle-Gro Company 2000 - 2012

District Market Manager (2010 - 2012)

•Southern California, 150 stores; 11 direct reports / 80+ indirect reports; total sales $81M

Energized the sales team and managed a $1M annual budget / $200K expense budget to ensure

Continued sales growth while constantly coaching team to facilitate their career development.

•Realized a 17% 1st-year lift in sales by developing / implementing territory display plans / customized programs (in collaboration with sales managers) to supplement customers’ corporate directives.

•Recruited, on boarded and coached new sales managers with a hands-on approach to help them set and achieve goals produce positive comp numbers, manage budget, and retain merchandisers.

- Enjoyed a 95% merchandiser retention rate (high for the industry / seasonal environment), by demonstrating respect and transparency.

•Launched an innovative merchandising strategy for 10 highest-volume stores (generating 12% of total district sales), calculating risk and introducing full-time product counseling positions which earned immediate ROI sales increase of 32% outweighing labor spend.

•Recognized as the Top Performing District 2011

Scotts Miracle-Gro Company

Area Sales Manager (2008 - 2010)

•Phoenix-metro Territory, 15-25 stores

Pioneered newly established Hybrid Sales Manager role (2010) to cultivate deeper relationships with independent hardware stores and accelerate territory productivity. Presented programs to sell in displays while helping clients increase their margins and utilize co-op dollars.

•Conducted quarterly / seasonal reviews with clients, presenting new product lines, recapping prior season and developing targeted sales forecasts to increase in-store presence / POS sales.

- “Derick had the best results in building strategic relationships in D51 bar none.” - Area Manager, 2010 performance review

•Analyzed market / competition / weather data to develop an annual marketing plan / account blueprints, supplementing Home Depot corporate “MAP,” to meet specific needs of each Home Depot client...

•Realized 120% growth in drop-ship sales over prior years.

Selected to champion Scotts EZ Seed Winter Lawn Mix at corporate headquarters prior to 2010 launch, collaborating on market research and presentation to executive team.

Heightened public image through contributions to Home Depot-sponsored community service projects (Kaboom) as they build community parks.

Other Highlights

•Recognized as 1st or 2nd territory in district for sell-in and POS 6 of 10 years.

•#1 in district for POS / 13.3% growth, 2009 • Million Dollar Award, 2008

•Regional Territory of the Year, 2004, 2009 • Top Sales Award, 2001, 2004, 2009

EDUCATION

Business Management - Estrella Mountain College, Phoenix, Arizona

-Professional Development: Scotts Miracle-Gro – Coca-Cola – Nestle Waters North America

Conflict Management 6 Steps Selling System The Profit Specialist

Overcoming Objections Situational Leadership Delegating for Results

Performance Management Coaching and Development Essentials of Leadership

Effective Presentation Skills Operational Excellence Crucial Confrontations

Everyday Coaching Nestle Continuous Excellence Change Leadership – Kotter

Grow Coaching

"Enthusiasm finds the opportunities, and energy makes the most of them." – Henry Hoskins

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