Social Media Marketing

JOMYLENE RUIZ

Professional. Polished. Proactive. Planner.

T. 714-***-****

************@*****.***

www.jomygoodness.com

La Mirada, California

PROFILE

As an experienced event director, with a background in donor prospect cultivating and volunteer relationship management, I am seeking a challenging opportunity within an organization where I may utilize my leadership, communication and strategizing skills in order to contribute to its overall development and growth. SUMMARY OF QUALIFICATIONS

• Results-oriented with excellent organizational and people skills

• 12 years of event management experience

• Six years of direct nonprofit experience

• 11 years of relationship management, sponsorship solicitation, volunteer management dealing with a wide range of personalities

• Creative and thorough in project management, directing cross-functional teams and vendor relationships

• Budget conscious with a focus on increasing efficiency, driving attendance and measuring results to generate the most dollars

PROFESSIONAL EXPERIENCE

Director of Advancement Events, Servite High School -- 01/2015 -- current

• Enhance the efficiency of fundraising events by implementing a working timeline, detailed staffing plan, and event evaluation report.

• Evaluated and restructured event budget, decreasing expense by nearly 20%, enabling the event to reach or exceed fundraising goal, without compromising the integrity of the event.

• Oversee as many as 120 volunteers for a single event, by creating a communications structure and reporting system.

• Developed communications schedule and produced event related materials. Event Marketing Manager, Orange County United Way -- 09/2012 -- 01/2015

• Successfully strategized, planned, and executed all fundraising and donor cultivation events, resulting in 18% average increase in (gross) revenue.

• Developed detailed budget, negotiated contracts, projected sponsorship dollars, resulting in an average of 22.6% decrease in expenses, and improving the cost-to-income ratio from 1:2.9 to 1:4.21.

• Created an event strategy and working timeline to produce successful donor-cultivating opportunities while raising funds and engaging donors and volunteers.

• Established an event evaluation structure to improve the events, increase attendance and sponsorships, and create a more efficient event marketing strategy. Annual event budget exceeding $250,000 and attendance exceeding 4,500.

• Lead, motivated, and supported each volunteer steering committees for all fundraising events, while cross-functioning with multiple departments. SKILLS

• Expert in Microsoft Office

(Word, Excel, PowerPoint,

Publisher, Outlook)

• PC & MAC systems

• Types 84 wpm (certified)

• Highly proficient in Adobe

Creative Suite (Photoshop,

Illustrator, InDesign)

• HTML/CSS web coding

(Wordpress, Blogger,

Squarespace) & social media

networks (Facebook, Twitter,

Instagram), Constant Contact

• Savvy with Blackbaud

products: eTapestry (donor

relations database), Kintera

(event website/database),

RaisersEdge

QUALITIES

Strategic

Resourceful

Positive Attitude

Leader

Creative, out-of-the-box

thinker

• Developed a marketing and communications strategy to promote events, recruit volunteers, obtain recognition and engage the community.

Special Events & PR Director, Interfaith Community Services -- 2011-2012

• Served as media contact & wrote press releases, resulting in an increase of more than 200% in press mentions.

• Created public outreach and tour schedules.

• Successfully managed fundraising events for several programs by coordinating details, identifying prospective sponsors and partners, obtaining donations for auctions, developing a communications strategy to promote the events; responsible for creating event planning timelines, site scouting, vendor contracting & negotiating, and acting as point-person the day of (more than 40 events per year).

• Establishing excellent rapport with vendors, community partners, media contacts and event sponsors.

• Participated and oversaw event steering and subcommittees; direct volunteers. Communications Coordinator, Interfaith Community Services

• Produced all marketing materials (invitations, programs, flyers, videos, PSAs) and printed publications (quarterly newsletters, monthly newsletter, weekly bulletin, Annual Report) within deadline and budget, resulting in an increase of donations by more than 40%.

• Developed agency-wide re-branding and style guide to include letterhead, stationery, business cards, PowerPoint templates; manage website redesign project; maintaining website & social media calendar; write scripts and interview questions for video testimonials.

• Represent Interfaith as speaker at public engagements & panel discussions, regarding food security, social services and community service.

Owner/Lead Event Director, Jomylene Flores Events / Jomygoodness -- 2005-2012

• Developed marketing strategy, which included social media marketing. Executive Assistant, Health Net Inc. -- 2007-2010

• Managed calendar, schedule and all correspondence for Director of Sales & Broker Sales Manager.

• Oversaw and coordinated schedules/workload of the rest of the department (10+ associates).

• Served as liaison between Sales Department and Marketing Department, Compliance Department, and Executive Team.

• Develop company protocol, policies & procedures, project timelines.

• Customer service and database management of 2,000+ brokers throughout California. Senior Market Coordinator, Business Clubs America -- 2005-2007

• Reporting directly to the CEO, while establishing & maintaining excellent rapport with vendors & C-level executives and decision makers throughout southern California.

• Oversaw the production & execution of meetings and events in multiple markets, with events including roundtables, seminars, social gatherings, networking, fundraising, & other corporate events with as many as 500+ attendees.

• Managed subordinates, prioritized task ownership, & motivated staff & volunteers.

• Developed working timeline (with internal associates & outside vendors) to meet deadlines, as well as ROI evaluation process.

• Designed marketing materials & coordinated production of materials for events.

• Managed a member database, RSVPs, and budget.

REFERENCES

“Particularly noteworthy is Jo’s ability to manage expectations of many different players, while staying focused on the task and achieving the organization’s goals. She interacted with staff, board members, and volunteers with professionalism and a high level of service. Jo maintains an aura of calm and leadership during committee meetings, at the event, and in all her interactions with the community.

If I were building my ideal development team, Jo would definitely be the one I would choose to lead events.”

-Kelly McGregor, Southern California Development Director - 949-***-****

Jomylene served the double billet of being Interfaith’s public relations expert and the special events director, during my last year of service at Interfaith. In every instance of a very busy workload, I found Jomylene’s work to be exceptionally innovative, artistic and creative. She was constantly focused toward the larger organizational goals and clearly articulated the vision of Interfaith with eloquence. Her loyalty to cause was consistent and her enthusiasm absolutely unparalleled. She at all times, displayed a compassion and understanding that demonstrated real practical grounding. She is a tireless worker who is always first among those to arrive and last to leave. She is never afraid to tackle new, complicated projects yet always meets tight deadlines.”

- Suzanne Stewart Pohlman, Founding Executive Director Emeritus, Interfaith Community Services

(*******@***************.***)

your work ethic; simply unmatched. From the first one in the office to the last one to leave -- you made certain every detail was in order. Your initiative was quite evident as I cannot recall asking you to do anything twice, it was always

‘taken care of,’ and your problem-solving skills never met an obstacle you could not overcome to finish the job!”

- Jim Bernet, President, Business Clubs America 858-***-****)

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