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Social Media Marketing

Ossining, New York, United States
June 13, 2018

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Intouch Solutions New York, NY

Social Media Manager February 2018 – May 2018

• Lead development and initiatives of social media campaigns in collaboration with account teams and clients

• Managed the workload of department across multiple social projects and accounts for multiple clients

• Conducted and analyzed social listening research to derive insights into social media campaigns and presented those results to internal and external teams

• Continually monitored and implemented changes in social media platforms for current and future projects

• Served as a knowledgeable resource regarding social media and pharmaceutical marketing for internal teams to help better target and analyze audiences

Taro Pharmaceuticals, Inc. Hawthorne, NY

Marketing Analyst October 2017 – February 2018

• Assisted in the preparation of marketing programs for products and product lines

• Evaluated product performance to help maintain and manage both short and long-term sales

• Advised sales team on all relevant or urgent product concerns and updates through market research and broad data gathering

• Implemented changes to pharmaceutical product development based on market trends

• Conducted pricing surveys and generated various applicable reports for use throughout organization

• Worked with customers, vendors, and sales staff to meet various sales goals

• Various social media management and creation

Medscape (WebMD) New York, NY

Marketing Analyst March 2016 – October 2017

• Coordinated and executed promotional email drivers and tactics for CME outcomes activities to medical audiences

• Tracked traffic for user-focused patient education activities and managed drivers to reach urgent and time- sensitive supporter goals

• Launched and supervised CME/CE activities and improved processes for metrics reporting

• Observed, tracked, and implemented outreach changes based on online audience user data

• Managed official social media accounts to optimize reach and engagement through campaigns such as live tweeting and conference streaming

• Investigated hundreds of industry competitors and consolidated knowledge to benefit activity sales Marketing Coordinator December 2013 – March 2016

• Set up and monitored on-site CME activities and corresponding email campaigns for a global audience of physicians

• Tracked CME activity metrics to coordinate internal efforts towards meeting contractual goals

• Organized and tracked trends based on specialty and demographic metrics

• Built and executed incentive programs for users post-activity along various timelines Publishers Clearing House Port Washington, NY

Online Operations/Compliance Coordinator July 2012 – November 2013

• Built, modified, and executed partner email campaigns and establish target audiences daily

• Worked with business partners to modify and manage partner-based email campaigns

• Located and enforced action upon PCH scammers throughout internet, email, and social media

• Organized surveys and information on potential business partners Siemens Medical Solutions Diagnostics Tarrytown, NY Marketing and Competitive Marketing – Intern June 2011 – August 2011 Current Solutions, Inc. White Plains, NY

Marketing – Intern June 2010 – August 2010

Progenics Pharmaceuticals, Inc. Tarrytown, NY

Health and Safety – Intern June 2009 – August 2009 Daniel Emerson


Bachelor of Business Administration - Marketing, May 2012 Hofstra University - Frank G. Zarb School of Business, Hempstead, NY Skills

Microsoft Word and PowerPoint; Adobe Photoshop; Mark Monitor; HTML; iStats; Hootsuite; TweetDeck; Twitter Analytics; Facebook Business Manager;; JIRA; Tableau; Confluence; ExactTarget; COGNOS; Tracx; Windows; Mac. Advanced experience with Microsoft Excel; Salesforce; Workfront; various social media (Facebook, Twitter, Instagram, etc.)


Social Marketing Education 2018 (Course) – Hootsuite Academy Advanced Social Advertising (Course) – Hootsuite Academy Social Media Marketing (Webinar) – U.S. Small Business Administration Social Media Marketing Innovation (Webinar) – Socialbakers Healthcare Social Marketing in 2018 (Webinar) – Sprout Social Social Media Marketing for Small Businesses (Webinar) – Tiffany Cox Designs Social Media Best Practices (Webinar) – Awin

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