Creative consultant

VALUE PROPOSITION

Creative Director and Client Relationship Manager driving profitability and brand recognition by developing, managing and delivering complex creative projects designed to allow global brands and startups to brighten people’s digital lifestyles.

AREAS OF EXPERTISE

Experience in art direction, creative management, business development, project management, account management, international market development, traditional and social media marketing, event planning, illustration, typography, photography and interior design for local businesses and global organizations in arts, technology and entertainment. Software expertise: Adobe Creative Suite; Microsoft Office; Mac and PC platforms.

EXPERIENCE

The Twenty Mile House: 6/2015 – present Creative Director Scotland

Increased in auction property by 50% in one year while limiting renovation budget to 10% of the original property value.

Extensively researched the property and auction markets before identifying and acquiring property below market value

Created project plan and budget to manage capital and operational costs of a design strategy revolving around sourcing materials within a twenty mile radius

Developed relationships with antique and vintage dealers, salvage yards and property managers to source fixtures and materials

Acquired a second Scottish property, applied the strategy and project plan optimized during renovation of the first property, and rented it in a matter of months

Currently leveraging strategic plan to renovate a Bainbridge Island cabin built in 1925.

AutoGraph Inc: 12/2013 – 6/2014 Project Director Seattle and Scotland

Oversaw client rebranding project that drove 10x increased publicity, directly contributing to a 5x increase in Y/Y revenue for a provider of gamified personalization technology.

Gathered client requirements around brand vision, project scope and timelines, then developed the design strategy and project plan with the CEO, CTO and CMO

Responsible for web design, artistic asset creation, content development and marketing campaign management, while recruiting and managing freelance app developers

The project provided the foundation and assets for a broad marketing campaign that drove 10x increase in brand mentions through media outlets such as The Economist, Advertising Age, Mediapost and Geekwire, which in turn drove publicity in The New York Times, BBC, Huffington Post, Recode, VentureBeat and The Drum.

Pacific Asia Museum: 10/2008 - 10/2011 Sales and Marketing Pasadena

Tripled merchandise sales by integrating relevant inventory with seasonal events and festivals, increased high-value traffic by integrating donor participation in events, and optimized museum store layout to capture and monetize increased traffic.

Coordinated author events, exhibition opening night parties, and weddings

Developed segmentation targeting for traditional and social media campaigns to communicate with customers through their naturally preferred medium

Overall marketing strategy drove sales and profitability during the economic downturn.

Great Scot Design: 9/2002 – 9/2008 Creative Director Los Angeles

Led rebranding and reorganizational projects that contributed to increased operational efficiencies and Y/Y revenues for several startup and global clients – including Citygrid Media (owned by InterActiveCorp), Efficient Frontier (acquired by Adobe) and Velocify (marketing automation).

Started my own design and operations consulting practice; leveraged trusted relationships in the entertainment and technology sectors to generate leads

Consulted with executive and frontline stakeholders across marketing, customer service, account management, sales and engineering to define goals and devise project plans

Achieved results by aligning design strategies to company vision and marketing goals

Prepared event signage and presentations for use at international trade shows.

Silver Lake Film Festival: 7/2000 - 9/2002 Founding Team Member Los Angeles

Established and launched an independent film festival in Los Angeles’s bohemian center that ran from 2000 - 2007.

Responsible for public relations strategy and promotional activities brand development, creation of marketing collateral and event signage, client relationship management of sponsors and filmmakers, and volunteer outreach

Member of the film selection committee; developed system to automate the film entry process, which optimized the final selection process.

Launch Media: a Yahoo! Company: 5/1999– 7/2000 Graphic Designer Los Angeles

Designed start-up page for the online ‘city’; digital ads for companies such as Ford, Starburst and DJ Phat; and promotional material used in online and print.

International Software Products: 7/1998 - 2/1999 Graphic Designer NL

Held dual roles comprising graphic layout and typography of localized user manuals for Adobe and Canon, while project managing distributed teams across complex projects.

McQueen (SDL): 7/1997 - 7/1998 Graphic Designer Edinburgh

Managed a team of 16 people in a pan-European environment in the production of localized marketing collateral for major clients – Adobe, Microsoft, Canon and Attachmate.

EDUCATION

Arts University Bournemouth Dorset, UK 2013-2016 BA Hons Fine Art

Pasadena Art Centre of Design Pasadena, CA Photography, Sculpting

Edinburgh's Telford College Scotland, UK HND Design and Typography for Print

Motherwell College Scotland, UK HNC Arts Management, NC Media Studies

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