Marketing Microsoft Office

ALEJANDRO PERELIS

E-mail: *********@*****.***.** Address: Ayres del Pilar, El Lazo 2, Del Viso (1629)

Cell: (54911) 153*******

Very strong analytical professional with 20 years of experience in researching, designing, implementing, and managing - marketing analytics, pricing, optimization, and revenue management systems for multiple Fortune 500 clients and academia within main Universities in Buenos Aires.

AREAS OF EXPERTISE

Marketing Mix Modeling

Marketing and Analytics Consulting

Forecasting and Predictive Modeling

Media Planning and Optimization

Media Saturation Analysis

Price Optimization

Assortment Optimization

Design of Test and Control Experiments

Product Test

Survey Research

22 Years Hands-on Modeling with SAS/SPSS

Experience in America, Europe, Asia and Australia

Projects and Team Management

Main Client Engagements in the last 10 years: Frito-Lay NA, Pepsi Canada, Unilever Latam, Kraft, Cadbury Adams, Wal-Mart, Toyota, LG, Pepsi Brazil, Gamesa, Sabritas, Bestfoods, Nestle Brazil, Dulcolax, Unilever US, Procter & Gamble, Reckitt Benckiser.

EDUCATION

M.Sc. IN STATISTICS

University of Buenos Aires

Degree in POLITICAL SCIENCE

University of Buenos Aires

PROFESSIONAL EXPERIENCE

Value Consulting 360 – Buenos Aires, Argentina June 2016 – Current

- OWNER

Agency focused on Customer Experience (development of mobile apps to improve CX areas) and Analytics (Marketing Mix Modeling, Assortment and pricing

Market Fusion Analytics – New York, NY January 2010 – April 2016

- DIRECTOR OF ADVANCED ANALYTICS

Modeler for the two largest clients; Frito-Lay US and Pepsico Canada, that constitutes more than 60% of total company revenue.

Develops Simultaneous Equations models (Share models). Category models and Portfolio models.

Also in charge of the Chili’s and Applebees analysis, developing Traffic Growth Drivers (TGD)

Market Fusion Analytics – New York, NY January 2005 – December 2009

- DIRECTOR OF LATINOAMERICA OFFICE IN BUENOS AIRES

Managing the accounts of Unilever (Argentina and Mexico) and Kraft (Brazil) and providing Marketing Analytic’s complete suite of tools (Marketing Mix Modeling, Pricing, Assortment Optimization, New Products Incrementality studies, and Trade Solver).

Also supported to the US office for the following accounts: Unilever US, Cadbury Adams, Procter & Gamble Australia, Bestfoods and Dulcolax,

Managing a team of 9

AC Nielsen Bases – Oxford, UK August 2002 – October 2004

- MANAGER IN THE CLIENT SERVICE AREA

Managing Reckitt Benckiser new products development and testing in EMEA Region (Europe, Middle East and Asia)

Local Agencies in Buenos Aires, Argentina May 1994 – October 2001

- DIFFERENT POSITIONS RANGE FROM ANALYST TO PARTNER IN DIFFERENT MARKET RESEARCH AGENCIES

Providing consultant and strategic services to different clients, not only in Argentina but also in South America (Argentina, Brazil, Paraguay and Bolivia)

The main clients in this period were Unilever, Pepsi, Mc Cann Erikson and Telecom

Developing teams in most of these companies for the Quantitative Area

RELEVANT ACADEMIC COURSEWORK

1991-2001 - Professor at the University of Buenos Aires

1989-1994 – Researcher at the University of Buenos Aires

1997-2001 - Professor at the University of El Salvador

COMPUTER SKILLS

Statistical Analysis: SAS and SPSS

General Applications: Microsoft Office: Microsoft Word, Microsoft Excel, and Microsoft PowerPoint

Contact this candidate