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Palm Beach Gardens, Florida, United States
June 12, 2018

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POOJA REDDY 669-***-****


o Over 4 years of experience as an IT professional o Extensively worked on different software development life cycle methodologies such as Waterfall and Agile

o Worked closely with key project stakeholders, SMEs and end users to understand business needs and document and analyze business requirements for new system implementations and enhancements o Competent in GAP analysis, Requirement gathering, Business process modeling and Change management

o Proven expertise in Requirements gathering using suitable elicitation techniques such as Brainstorming, Workshops, Surveys/Questionnaire, Focus groups, Interviews and Document analysis o Experienced in Joint Application Development (JAD) sessions with IT Groups o Adept in tracking and managing requirements using Requirements Traceability Matrix (RTM) that tracks numerous artifacts produced by various teams across the deliverables for a project o Proficient in creating screen mock-ups, wire frames and user interface documents o Experienced in reviewing and executing test cases with exposure to all stages of SDLC and Agile/Scrum methodology

o Proficient in User Acceptance Testing (UAT) for Unit, Integration, Regression, Functional, System Testing, Post Production Validation (PPV) and smoke testing o Possess analytical and problem-solving skills; listening, oral, and written communication/presentation skills

o Adroit in ensuring quality of content and client satisfaction o Practised in SQL, MS Office Suite, JIRA and Kanban o Experienced in on-site and web-based user training and preparing user manuals o Efficient in customer servicing and giving presentations in various international markets o Skilled at carrying a sale through including negotiating with clients, coordinating with legal, finance and IT departments to ensure timely delivery of projects and follow-up to ensure client satisfaction and retention o Known and recognized for strong work ethic, positive attitude and ability to handle multiple assignments CAREER PROGRESSION

Good Methods Software Solutions Pvt Limited (Jan 2016 – Nov 2016) Business Analyst

The scope of this project was to design, enhance and maintain a dental practice management system as a platform for enterprise dental practices to improve productivity and patient care. This all-in-one solution gives healthcare practitioners a greater understanding and control over their fiscal health. Responsibilities:

o Successfully performed in a blended IT role of 70% Business Analysis, 20% Quality Assurance and 10% Project Management

o Saved considerable ( ~ 70%) time, effort and money in revenue cycle management by successfully initiating and coordinating to establish an Electronic Remittance Advice (ERA) process with a shortlisted set of payors to which a major chunk of claims was sent

o Elicited new requirements from the client and account managers to design the product and converted them into functional specifications

o Worked with the product team to create and maintain product backlog using requirements traceability matrix (RTM) thereby defining objectives, scope, priorities, constraints and setting timelines for deliverables of the project

o Participated in scrum meetings to create release plans for sprints o Prepared business proposals, presentations and translated user requirements into user stories using JIRA o Proposed design modifications by participating in process modelling sessions to create as-is and to-be visual mock-ups of user interfaces and design ideas for reporting using MS Visio o Ran focus groups and facilitated joint application development (JAD) sessions as well as workshops with stakeholders

o Worked with the engineering team and all stakeholders to present sprint demos and clarify requirements o Performed risk analysis and gap analysis and logged change requests and improvements in JIRA o Translated user stories, change requests and improvements on JIRA into QA-testable end-user specifications

o Worked with and reviewed product prototypes and solution blueprints to identify issues as well as form hypotheses and solutions

o Actively participated in test planning to prepare test cases by testing objectives and verifying to see the requirements were testable

o Performed user acceptance testing (UAT) including unit, integration, regression, functional, system, post production validation (PPV) and smoke testing

o Mined database with SQL queries to analyze patterns o Logged bugs in JIRA, tested and ensured closed during black box testing o Liaised with clients to present findings and recommendations to carve out opportunities to enhance user engagement and satisfaction thereby translating end-user sentiments to various stakeholders o Lead and managed a team of around 12 junior analysts assisting and overseeing their operations o Prepared end-user training manual and participated in on-site training of clients in Orlando before the live release of their flagship product in 2016

Environment: JIRA, SQL, MS Office 2010

Binary Fountain Solutions India Pvt Limited (July 2014 – Dec 2015) Content Manager

The scope of this project was to create a complete platform to manage reputation and improve user experience while impacting operations and increasing client acquisition by creating a hospitality-influenced reputation management strategy. The project helped enhance brand recognition in healthcare, real estate and travel industries.


o Actively participated in defining, documenting and implementing on-boarding processes that could be replicated by other support staff thereby decreasing average on-boarding timelines by 30% for survey product and 50% for social product

o Monitored, managed and enhanced online reputation of existing clientele by 70% by utilizing tools to review, tag and analyze customers’ reviews on various social media and customer review sites that form the input for Binary Fountain’s dashboard application for business insight o Established presence on Facebook, Twitter and LinkedIn pages and provided insight on clients’ reputation while actively publishing positive reviews to ensure brand recognition o Acted as a product owner for multiple healthcare and multi-family clients by managing timely on-boarding including all customized requests related to customer set-up from JIRA and constant configuration maintenance while tracking and updating account managers about the progress of key onboarding milestones

o Acted as a single point-of-contact for multiple accounts and managed clients by ensuring updated as well as error-free stats and reports with constant checks of dashboard, reports and widgets to ensure 100% quality of content displayed

o Constantly supported account managers with recurring client requests, performed root cause analysis and impact analysis by appling MS Excel formulae (Pivot Table and V-look up) to analyze data and derive patterns and trends

o Mentored a team of around 10 content analysts, assisted and oversaw their activities of onboarding and other recurring client requests including weekly delivery of status reports o Assisted project manager in developing project plan, identifying resources and developing process maps based on priority of requirements by facilitating daily/weekly meetings and brainstorming sessions with stakeholders to recommend improvements in user-experience, on-boarding activities and customized client-requirements thereby easing our work and increasing the value delivered to clients o Worked with account managers to identify unique client-specific requirements, worked with product team to create and maintain product backlog by logging product releases and road maps in JIRA and worked with engineering team to present, clarify and improvise requirements while creating screen mock-ups for new features so as to help establish a framework to meet each client’s needs o Periodically organized and lead training sessions and sprint demos for junior content analysts, account managers and all other stakeholders with wed-based presentations and created comprehensive user manuals for use in client training and on-boarding activities to ensure smooth hand-off o Extensively performed manual user acceptance testing (UAT) including unit, functional, integration and smoke testing of various features added to the product by verifying quality of content on dashboards and reports along with validating builds

o Collected, tracked, reported bugs and followed-up with engineering team using Kanban to ensure closure while communicating with all stakeholders

o Successfully managed product, on-boarding and management roles while the company identified appropriate candidates to split these jobs

Environment: MS Office 2007, JIRA, Kanban

Toonz Animation India Pvt Limited (August 2012 – July 2014) Sales Executive

Toonz Media Group creates top class entertainment content on various media and consumer platforms for kids and families across the world specializing in high quality content creation, production, distribution, digital media exploitation, licensing & merchandising, gaming and other emerging technologies as well as animation academics.


o Ensured sales of around $80,000 annually for Toonz properties from top clients excluding revenue from more clients

o Initiated and headed the distribution of Toonz properties on Amazon, iTunes and home video platforms o Lead a team at Toonz to put Customer Relationship Management (CRM) software in place o Was an active member of the Marketing team that made the Distribution Project Slate for Toonz o Constantly involved in Industry trend analysis, Prospect research, Lead generation, Sales forecasting, Business development, Client servicing

o Represented Toonz Animation India Private Limited at markets such as Asia Television Forum (Singapore, December 2013) and FICCI FRAMES (Mumbai, March 2013) o Interdepartmental coordination (Carrying a sale through by negotiating with clients and coordinating with Legal, Finance and IT departments)

o Actively participated and contributed in brain storming sessions to design marketing collaterals such as brochures, flyers, posters, standees and trailers

o Followed-up on client requests, ensured timely delivery and closure of sales for multiple accounts to ensure client servicing, client satisfaction and client retention o Undertook a project titled A study on tapping the regional Animation industry in India which intended to identify the regional animation markets in India, understand the scope of animation in those markets and find ways and means to attract broadcasters to Toonz projects

- Was awarded a Certificate of Appreciation for being the Best Performer in Marketing for the Quarter July - September 2013

Environment: MS Office 2007


o Software skills: C, C++, Visual Basic, Visual C++, C#.NET (Beginner) o Software packages: SPSS (Beginner), MS Word, MS Excel, MS PowerPoint, MS Visio o Defect Tracking: JIRA, Kanban

o Database: SQL, ORACLE

o SDLC Methodologies: Waterfall, Agile


MBA in Marketing (Major) and Systems (Minor) – Rajagiri Centre for Business Studies (Cochin, India) – 2012 Bachelor of Technology in Computer Science – University College of Engineering (Trivandrum, India) – 2010

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