Public/Media Relations Manager

Eric J. Katzman

***-** **** *****, #* * Bayside, NY 11360 * 347-***-**** * ****.*******@*****.***

WORK EXPERIENCE

EJK Communications, New York, NY

Public Relations Professional, December 2017-Present

Strategically planned and executed media relations efforts for higher education, nonprofit clients

Performed various media relations functions including media outreach to media organizations internationally

Creation of press materials including pitch letters, press releases and bios

Construction of communications plans and reporting documents

Momentum Communications Group/Colangelo & Partners PR, New York, NY

Senior Account Executive, April 2014-November 2017

Created and disseminated press materials, including press releases, advisories and bylined articles for firm’s clients

Designed and managed international media campaigns and outreach for clients in the legal, M&A, nonprofit, corporate, finance, education, wine, food, beer and spirits categories

Secured national and international media coverage for firm’s clients in media global outlets such as USA Today, The New York Times, The Wall Street Journal, Buzzfeed, Quartz, Bloomberg, Bloomberg TV, Scholastic, MSNBC and others

Coordinated agency marketing efforts, to help position firm as leader in industry and help generate new business

Wrote content for firm’s website

Contributed to firm’s social media accounts including Facebook and Twitter

Created content for new business proposals

Managed firm’s junior and intern level employees

The TASC Group, New York, NY

Account Executive, December 2011-April 2014

Generated and distributed press materials, including press releases, advisories and op-eds for firm’s clients

Conceptualized and managed major national and international media campaigns including one that produced more than 800 million media impressions globally

Secured national and international media coverage for firm’s clients in media outlets such as The New York Times, The Wall Street Journal, Associated Press, USA Today, Bloomberg, Reuters TV, CNN, FOX News, MSNBC and others

Arranged client meetings with major newspaper editors and television producers

Wrote content for firm’s website

Contribute to firm’s social media accounts including Facebook and Twitter

w!se-Working in Support of Education, New York, NY

Manager, Communications and Events, September 2007-December 2011

Organized and managed all aspects of firm’s programs and conferences

Instituted outreach campaigns to recruit high school teachers and administrators nationwide for participation in firm’s programs

Created press releases, media advisories, pitch letters, annual reports and assist in editing grant proposals and firm fundraising presentations

Managed firm’s social media accounts including Facebook and Twitter

Pitched and secured feature stories in media such as the AP, Wall Street Journal, The New York Times, Crain’s New York Business and Newsday amongst others

Recruited participating schools nationwide for firm’s programs and competitions

Pro-Media Communications, New York, NY

Media Relations Manager, January 2006-August 2007

Served as project manager for major press initiatives for local and national social service organizations

Drafted press releases, media advisories and pitch letters for distribution

Pitched and secured feature stories in media outlets such as The Associated Press, Wall Street Journal, The New York Times, Reuters, Sports Illustrated, BusinessWeek and Daily News

Prepared clients for interviews in all forms of media

Fielded and vetted media inquiries for firm’s clients

Maintained electronic clippings for firm’s clients

Center for Jewish History, New York, NY

Public Relations Associate, January 2003-January 2006

Created press releases, media advisories, pitch letters, and photo captions for circulation to nationwide media outlets

Secured placements in TV, print and internet for promotion of events of the Center and partner organizations in secular and religious media outlets

Facilitated communications between umbrella organization and five partner institutions

Designed media plans for all partner institutions based on individual programming

Managed media lists of over 1000 media outlets

Assisted in layout, content and design of newsletters, brochures and advertisements

Managed major portions of organization’s website

Maintained press clippings for organization and partner groups

Served as chief negotiator for organization for the purchase nationwide advertising

DJC Communications/Matz & Associates Public Relations, New York, NY

Public Relations Associate, May 2000--May 2002

Served as spokesperson and performed media relations responsibilities for national nonprofit organizations

Drafted publicity materials for distribution to media outlets

Created and maintained more than 20 databases of over 2,000 media outlets

Planned all aspects of industry conferences including securing speakers, planning programs and managing the event

Prepared clients for media appearances

Organized press conferences for clients in various fields

Drafted regular newsletters which was distributed nationwide to clients’ organizational members

EDUCATION

University at Buffalo-The State University of New York, Buffalo, NY

Bachelor of Arts, Communication, Certificate in Public Relations/Advertising, May 2001

COMPUTER SKILLS

Gorkana, Cision, Mymediainfo, My Emma, PageMaker, Photoshop, Illustrator, Quark, Convio

VOLUNTEER & OTHER WORK

State University of New York at Buffalo Alumni Association –Past President (2005-2012), recruiting recent graduates to join and serving as an ambassador at all events.

Harlem RBI (2008)– Coached a team of 7 & 8-year old children in the Rookie league, providing East Harlem youth and their families with their first introduction to baseball and softball in a safe, structured, & fun environment.

Zog Sports Street Team (2009-2010) – Promoted company’s recreational sports leagues throughout New York City to young professionals.

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