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Business Development, Sales Executive

Hartland, WI, 53029
June 12, 2018

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Top-performing and goal-oriented professional, offering wide-ranging experience in sales operations within various industries encompassing business processes and program advancement. Highly effective at identifying opportunities and providing appropriate resolution through strong critical thinking, decision-making, and problem-solving capabilities. Recognized for solid work ethic and commitment in accomplishing target goals and objectives. Well-versed with current market trends to establish initiatives in introducing new products and services. Articulate communicator with interpersonal skills in maintaining relationships with individuals of diverse levels.


Account and Territory Management

Continuous Business Improvement

Revenue Growth

Training and Leadership

Customer Service and Client Prospecting

Multichannel Communication

Strategic Planning and Execution

Cross-functional Collaboration


DexYP, Milwaukee, WI

Business Advisor Aug 2016–Present

Strategically build and secure a network of small- and medium-sized business (SMB) clients for YP digital advertising and marketing of products and services for 100% new business development

Thoroughly identify the needs of the clients to provide a comprehensive and powerful digital advertising solutions and business automation software that would better engage their customers

Render consultative guidance to clients on how to optimize their revenue through YP marketing and advertising in digital media

Hold responsibility in analyzing, planning, and reaching target outcomes, while adhering to DexYP standards and system use, and upholding the brand

Spearhead the development of Thryv business automation software available 24x7 on any device along with customer’s detailed profiles, as well as estimation, invoicing, online payments, and mobile QuickPay for reference on business activities

Maintain active involvement on social media by posting custom content on Facebook and Twitter

Take charge of communicating with customers through text and email and enhancing the website with appointment booking button and more

Partake in achieving Thryv’s objective to provide opportunity online with outstanding and accurate listings to more than 70 important websites

Oversee online ratings and reviews to attain top ranking on search sites such as Google, Yahoo!, and Bing

Conduct outbound cold-calling through phone and email to introduce YP, determine the decision-maker, and obtain appropriate number of in-person meetings toward achievement of new target business goals

Effectively control the book of new business sales in excess of $500K in each of the two years

Career Highlights:

Successfully helped the clients in promoting their business on, mobile display, search engine marketing such as Google Paid Ads, and search engine optimization (SEO) through effective marketing solutions and automation software

Achieved the Winner’s Circle awards in 2016 and 2017 by being the Top 1 out of over 300 Digital Sales Executive for two years running

Served as driving force behind successful accomplishment of the 2016 objectives by 185% and 2017 by 193%

Commercial Lighting Sales of Wisconsin LLC Hartland, WI

President and Managing Member Aug 2008–Sep 2016

Managed all facets of a manufacturing representative business within the competitive lighting industry

Provided education to customers while facilitating consultative sales guidance on several types of lighting products and services

Collaborated with lighting designers and distributors in ensuring optimum products for lowest prices

Advised client regarding specifications and product options, while adhering to sales cycle of manufacturing industry

Applied strategic ability to generate various business opportunities within the automotive, commercial, industrial, municipal, and industrial markets, as well as to secure other lines of representation

Conducted cost benefit evaluations for end users to establish return on investment

Organized and presented quotations to manufacturing firms; and rendered technical support to all represented lighting products

Maintained active communication with primary decision makers within the architectural, engineering, specification, and contractor markets

Built strong work relationships with Bergstrom after offering two years of consultative services

Drove initiatives in launching the company website to engage customers and deliver vital information on products and services, while keeping the content updated including product line details and promotions

Career Highlights:

Succeeded in improving the business from $700K sales in 2008 to $2.2M in 2015 and growing portfolio into commercial, industrial, and municipal with an average margin that exceeded 20%

Partnered with City of Whales for installation of decorative street light costing around $1.5M within areas such as City of Appleton, City of Delafield, City of Peshtigo, and Wauwatosa Department of Public Works

Developed product lines of representation from 7 manufacturers to 17 within five years, which included Nora Line, thus led to the acceptance of dealership for a two-year payback with $12M annual savings

Made substantial contributions in supplying all light-emitting diode (LED) on the exterior of new terminal at the General Mitchell Airport, as well as in installing parking lot lighting for Miller Park Stadium

RBS Lynk Atlanta, GA (2005–2008)

Senior Account Executive Jan 2008–Jul 2008

Administered accounts in key markets to establish effective solutions for the payment needs of the retail, restaurant, petro and convenience store, grocery, hospitality, manufacturing, and ecommerce industries

Gained referrals with successful 20 to 30 customer sign-ups each month, while monitoring monthly calendar and implementing book of business

Defined service benefits to new and current customers by applying solid understanding and technical knowledge of interchange systems

Executed tactical sales initiatives, along with solid interpersonal aptitudes in instigating services and obtaining customer confidence within a high-competitive transaction processing industry

Assumed full accountability in securing copies of customer merchant processing statements; assessing information; and performing comprehensive cost-benefit analysis in obtaining new accounts

Traveled to prospective client’s locations in Southeast Wisconsin to introduce services and secure new customers

Career Highlights:

Contributed in categorizing accounts and mentoring potential customers with regard to interchange processes, as well as using the technology to lessen transaction rates that generated significant cost savings

Attained a volume of $165M per year with annual gross profit of more than $600K in implementing book of business

Earned distinction as one of the company’s top eight sales producers for three consecutive years with the Chairman’s Roundtable award

Exceeded gross margin consistently by over 300% in the company’s accrued monthly goals

Won major accounts, which included North Shore Bank as the third largest bank within the banking network, Batteries Plus as the largest regional retailer with over 350 locations, and Diversified Computer Solutions as the largest counterpoint point-of-sale value added reseller in the United States


RBS Lynk, Atlanta, GA (2005–2008)

Territory Manager

Successfully reached gross margin of 200%

Facilitated training to account executives which resulted in the promotion of a subordinate to senior account representative

Earned recognition as one of the top two territory managers for over 25 managers within the United States

P2 Media LLC (dba AllOver Media), Madison, WI


Achieved $400K in gross sales within the first year and boosted it by 225% during the second year

Demonstrated industry expertise in sustaining 80% renewal rate with existing customers signed to 3- to 12-month contracts

The McIver Group, Butler, WI

Director of Sales and Marketing

Made significant contributions in attaining $500K annual sales in the 1st year and over $14M annual sales during the 10th year

Established procedures and documentation quality control standards and administered quarterly ISO 9000 internal audits which resulted in 225% growth in gross sales and 30% development in efficiency


Bachelor’s Degree in Business Administration, with Concentration in Marketing

Marquette University, Milwaukee, WI


Training: Market Authority, 2016–Present Google Preferred Partner, 2016–2017

Certification: Google Premier SEM Certification


Coach, Lake Country Youth Lacrosse Club Basketball Coach, North Shore Middle School (NSMS)


Microsoft Office (Word and Excel) Google Applications QuickBooks Salesforce

Act Software Oasis Sales Software

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