SALES EXECUTIVE
QUALIFICATIONS PROFILE
Top-performing and goal-oriented professional, offering wide-ranging experience in sales operations within various industries encompassing business processes and program advancement. Highly effective at identifying opportunities and providing appropriate resolution through strong critical thinking, decision-making, and problem-solving capabilities. Recognized for solid work ethic and commitment in accomplishing target goals and objectives. Well-versed with current market trends to establish initiatives in introducing new products and services. Articulate communicator with interpersonal skills in maintaining relationships with individuals of diverse levels.
AREAS OF EXPERTISE
Account and Territory Management
Continuous Business Improvement
Revenue Growth
Training and Leadership
Customer Service and Client Prospecting
Multichannel Communication
Strategic Planning and Execution
Cross-functional Collaboration
PROFESSIONAL EXPERIENCE
DexYP, Milwaukee, WI
Business Advisor Aug 2016–Present
Strategically build and secure a network of small- and medium-sized business (SMB) clients for YP digital advertising and marketing of products and services for 100% new business development
Thoroughly identify the needs of the clients to provide a comprehensive and powerful digital advertising solutions and business automation software that would better engage their customers
Render consultative guidance to clients on how to optimize their revenue through YP marketing and advertising in digital media
Hold responsibility in analyzing, planning, and reaching target outcomes, while adhering to DexYP standards and system use, and upholding the brand
Spearhead the development of Thryv business automation software available 24x7 on any device along with customer’s detailed profiles, as well as estimation, invoicing, online payments, and mobile QuickPay for reference on business activities
Maintain active involvement on social media by posting custom content on Facebook and Twitter
Take charge of communicating with customers through text and email and enhancing the website with appointment booking button and more
Partake in achieving Thryv’s objective to provide opportunity online with outstanding and accurate listings to more than 70 important websites
Oversee online ratings and reviews to attain top ranking on search sites such as Google, Yahoo!, and Bing
Conduct outbound cold-calling through phone and email to introduce YP, determine the decision-maker, and obtain appropriate number of in-person meetings toward achievement of new target business goals
Effectively control the book of new business sales in excess of $500K in each of the two years
Career Highlights:
Successfully helped the clients in promoting their business on YP.com, mobile display, search engine marketing such as Google Paid Ads, and search engine optimization (SEO) through effective marketing solutions and automation software
Achieved the Winner’s Circle awards in 2016 and 2017 by being the Top 1 out of over 300 Digital Sales Executive for two years running
Served as driving force behind successful accomplishment of the 2016 objectives by 185% and 2017 by 193%
Commercial Lighting Sales of Wisconsin LLC Hartland, WI
President and Managing Member Aug 2008–Sep 2016
Managed all facets of a manufacturing representative business within the competitive lighting industry
Provided education to customers while facilitating consultative sales guidance on several types of lighting products and services
Collaborated with lighting designers and distributors in ensuring optimum products for lowest prices
Advised client regarding specifications and product options, while adhering to sales cycle of manufacturing industry
Applied strategic ability to generate various business opportunities within the automotive, commercial, industrial, municipal, and industrial markets, as well as to secure other lines of representation
Conducted cost benefit evaluations for end users to establish return on investment
Organized and presented quotations to manufacturing firms; and rendered technical support to all represented lighting products
Maintained active communication with primary decision makers within the architectural, engineering, specification, and contractor markets
Built strong work relationships with Bergstrom after offering two years of consultative services
Drove initiatives in launching the company website to engage customers and deliver vital information on products and services, while keeping the content updated including product line details and promotions
Career Highlights:
Succeeded in improving the business from $700K sales in 2008 to $2.2M in 2015 and growing portfolio into commercial, industrial, and municipal with an average margin that exceeded 20%
Partnered with City of Whales for installation of decorative street light costing around $1.5M within areas such as City of Appleton, City of Delafield, City of Peshtigo, and Wauwatosa Department of Public Works
Developed product lines of representation from 7 manufacturers to 17 within five years, which included Nora Line, thus led to the acceptance of dealership for a two-year payback with $12M annual savings
Made substantial contributions in supplying all light-emitting diode (LED) on the exterior of new terminal at the General Mitchell Airport, as well as in installing parking lot lighting for Miller Park Stadium
RBS Lynk Atlanta, GA (2005–2008)
Senior Account Executive Jan 2008–Jul 2008
Administered accounts in key markets to establish effective solutions for the payment needs of the retail, restaurant, petro and convenience store, grocery, hospitality, manufacturing, and ecommerce industries
Gained referrals with successful 20 to 30 customer sign-ups each month, while monitoring monthly calendar and implementing book of business
Defined service benefits to new and current customers by applying solid understanding and technical knowledge of interchange systems
Executed tactical sales initiatives, along with solid interpersonal aptitudes in instigating services and obtaining customer confidence within a high-competitive transaction processing industry
Assumed full accountability in securing copies of customer merchant processing statements; assessing information; and performing comprehensive cost-benefit analysis in obtaining new accounts
Traveled to prospective client’s locations in Southeast Wisconsin to introduce services and secure new customers
Career Highlights:
Contributed in categorizing accounts and mentoring potential customers with regard to interchange processes, as well as using the technology to lessen transaction rates that generated significant cost savings
Attained a volume of $165M per year with annual gross profit of more than $600K in implementing book of business
Earned distinction as one of the company’s top eight sales producers for three consecutive years with the Chairman’s Roundtable award
Exceeded gross margin consistently by over 300% in the company’s accrued monthly goals
Won major accounts, which included North Shore Bank as the third largest bank within the banking network, Batteries Plus as the largest regional retailer with over 350 locations, and Diversified Computer Solutions as the largest counterpoint point-of-sale value added reseller in the United States
EARLIER CAREER WITH HIGHLIGHTS
RBS Lynk, Atlanta, GA (2005–2008)
Territory Manager
Successfully reached gross margin of 200%
Facilitated training to account executives which resulted in the promotion of a subordinate to senior account representative
Earned recognition as one of the top two territory managers for over 25 managers within the United States
P2 Media LLC (dba AllOver Media), Madison, WI
President
Achieved $400K in gross sales within the first year and boosted it by 225% during the second year
Demonstrated industry expertise in sustaining 80% renewal rate with existing customers signed to 3- to 12-month contracts
The McIver Group, Butler, WI
Director of Sales and Marketing
Made significant contributions in attaining $500K annual sales in the 1st year and over $14M annual sales during the 10th year
Established procedures and documentation quality control standards and administered quarterly ISO 9000 internal audits which resulted in 225% growth in gross sales and 30% development in efficiency
EDUCATION
Bachelor’s Degree in Business Administration, with Concentration in Marketing
Marquette University, Milwaukee, WI
PROFESSIONAL DEVELOPMENT
Training: Market Authority, 2016–Present Google Preferred Partner, 2016–2017
Certification: Google Premier SEM Certification
ACTIVITIES
Coach, Lake Country Youth Lacrosse Club Basketball Coach, North Shore Middle School (NSMS)
TECHNICAL SKILLS
Microsoft Office (Word and Excel) Google Applications QuickBooks Salesforce
Act Software Oasis Sales Software