Freelance Art Director

Studio Gately, Brooklyn, NY

principal creative • may 2013 – present

Owner of a reative boutique with a focus on branding and promotion design. Studio Gately’s approach is to identify the unique qualities of a brand and create a visual identity that will inspire, engage, and connect the target audience. Services provided: Concept, creative direction, photo shoot production, design, and project management on a freelance/project basis.

Projects executed: Event design, mood board design, logo design, website design, social media promo design, invite/evite design, marketing collateral design, presentation design Client list includes: Conde Nast Publications, Fast Company, GLAAD, Hearst Publications, MSG, Martha Stewart Living Omnimedia, Martini Media, Meredith Publishing, Sally Hershberger Serial Magazine, New York, NY

freelance art director • march 2011 – may 2013

Concept development, art direction, and design for Serial magazine: a quarterly publication that explores subcultures and their influence on design and the world we live in. Collaboration with Serial creator and editor-in-chief, Rita Nakouzi. Time Inc., Real Simple Magazine, New York, NY

art director • march 2008 – may 2013

Lead role for the Creative Studio serving the marketing and sales departments of the Real Simple brand. Concept development, art direction, and design of promotional print and digital projects. Projects included:

Print: in-book promotional and advertorial pages, event collateral, marketing and sales presentations, media kit sheets, promotional premiums.

Digital: tablet advertorials, online advertorials, microsites, eblasts, entry sites, landing pages, ad units, custom videos.

• Produced, art directed, and maintained budgets and timelines for in-book advertorial photoshoots and custom video shoots.

• Developed concepts and design for advertorial comps (both print and digital) and other special marketing & sales projects.

• Collaborated with integrated marketing team to develop creative initiatives for advertisers, resulting in increased ad revenue.

• Worked closely with sales and marketing teams to create advertiser programs. Presented creative work to clients.

• Supervised, art directed, and mentored Senior Designer, Presentation Designer, and Design Coordinator.

• Managed multiple, concurrent projects from concept to completion. Martha Stewart Living Omnimedia, New York, NY

design consultant • may – december 2007

Concept development and design for Martha Stewart Living Omnimedia publications advertising, marketing, and sales materials. Publications included: Martha Stewart Living, Everyday Food, Blueprint, and Martha Stewart Weddings. Projects included: advertorials, presentations, event signage, invitations, evites, eblasts, postcards, sellsheets, house ads. EXPERIENCE

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margaret gallagher • 125 green street apt 3h brooklyn, ny 11222 • 201-***-**** • ************@*****.*** Green Lady Design, Weehawken, NJ

principal creative • june 2005 – march 2008

Concept development, art direction, and design for various companies on a freelance/project basis. Projects included: seasonal catalogs, banners, brochures, ads, displays, posters, postcards, sell sheets, invitations.

Client List Included: Barnes & Noble, Crown Books, Heathcliff Enterprises, Henry Holt and Company Books for Young Readers, Little, Brown and Company Books for Young Readers, Penguin Books for Young Readers, and Simon and Schuster.

Penguin Group (USA) Inc., Penguin Young Readers Group, New York, NY senior designer • march 2001 – may 2005

Concept development and design for Penguin Young Readers Group advertising and promotional materials. Projects included: seasonal trade catalogs, banners, brochures, ads,displays, posters, postcards, sell sheets, invitations.

Adobe Creative Suite, Creative + Art Direction, Concept Development, Project Management, Budget Management, Photoshoot Production, Video Production, Print Production, Photography SKILLS

EDUCATION

Fordham University, Rose Hill Campus, Bronx, NY

art history major, visual arts minor • bachelor of arts, may 1997 krop.com/studiogately/#/

PORTFOLIO LINK

margaret gallagher • 125 green street apt 3h brooklyn, ny 11222 • 201-***-**** • ************@*****.*** M

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