Digital Marketing
Resume:
NISHA
VISHAL
Salmiya, Kuwait
************@*****.***
https:/www.linkedin.com/in/nisha-vishal
https://twitter.com/nishvishl
OBJECTIVE
To achieve success in the field of digital marketing and grow with the organization. PROFFESIONAL ACHIVEMENTS
Drove traffic to company websites effectively through integrated digital marketing techniques
Improved online advertising ROI effectively.
Created powerful content and lead marketing campaigns which resulted into revenue growth.
Launched email marketing strategy and increased ROI effectively.
Personally created and edited web interfaces and graphics required for marketing campaigns and hence saved production cost.
Revamped PPC advertisements and increased conversions by conducting A/B test to optimize ads.
Audited content to identify SEO improvement opportunities to all social interfaces of the company.
Worked closely with marketing team to create effective digital marketing strategies.
Coordinated outsourced projects to meet marketing goals. SUMMARY OF DIGITAL MARKETING TECHNIQUES USED
Strategic analysis
Keyword research and analysis
Email marketing
SEO (Search Engine Optimization) and SEM ( Search Engine Marketing)
PPC advertisements
Content Marketing
Web Analytics
Inbound Marketing
EXPERIENCE
Product Support Manager One Global
2013 MARCH – TILL DATE
Building digital marketing strategies with SEO, Media Buying, Email Marketing and Affiliation.
Social analytics, social listening analysis and reporting. 2
Great communication, including internally with account teams across the world) and presentation skills.
Demonstrable experience in developing and implementing paid social, paid search and email marketing strategies across various platforms.
Knowledge and understanding of innovations and current trends within online marketing.
Work with content creation team to develop marketing content strategies.
Performing and arranging successful product demonstrations.
Briefing the press and analysts, press releases and going on press campaigns.
Market research & developing the core positioning and messaging for the product.
Researching, reviewing & reporting on competitors & rival products.
Developing content for product and company collateral.
Articulating the company’s distinctive competence & the product’s uniqueness.
Involving in planning and developing the right marketing strategy.
Manage all web based admin interfaces.
Working close with Sales, Marketing, QA and Development departments.
Provide an effective communication net between marketing, sales, QA and production department ensuring the product strategy is executed well without any problems.
Oversee the resolution of requests, incidents, and problems through collaboration with internal team members.
Act as an escalation point for all requests and incidents.
Identify key performance indicators and metrics and use this information to optimize and consistently improve performance and develop best practices.
Coordinating projects.
Manage software backend interfaces and provide necessary training to Sales, Marketing and QA departments.
Web Developer Topwnet
2010 JUNE – 2013 FEBRUARY
Research and gather information relevant to project.
Research UI/UX trends and implement it in projects.
Responsibility for overall web project management from development to execution and maintenance.
Responsible for the graphic design and implementation of company web site including navigation, writing HTML and JavaScript and optimization of web graphics.
Requirement gathering from clients.
Design new web interfaces, layouts and site graphics.
Create web sites for demonstration purposes.
Responsible for quality assurance of finished websites including the validation of web forms and links.
Web Designer Design Master
2009 NOVEMBER– 2010 APRIL
Responsible for the graphic design and implementation of company web site including navigation, writing HTML and JavaScript and optimization of web graphics.
Designed new web interfaces, layouts and site graphics.
Responsible for quality assurance of finished websites including the validation of web forms and links.
3
Software Engineering Trainee ASSYST International 2008 JUNE– 2009 SEPTEMBER
Working closely with analysts and designers.
Front End development using HTML, CSS and JavaScript.
Testing the product in controlled, real situations before going live.
Managing Content Management Systems.
Maintaining company websites and other products. ACADEMIC CREDENTIALS
Masters
MCA (Master of Computer Applications)
Anna University
Bachelor Degree
BSc (In 3 main system. Chemistry, Maths, Physics)
Kerala University
TECHNICAL SKILLS
Programming Languages: C, C++, JAVA (core JAVA and J2EE) & ASP.NET
Markup Languages: XHTML, XML, HTML5
Web Developer Tools: Dream Weaver, Visual Studio
Scripting languages: JavaScript, PHP, AJAX
Relational Database: Oracle, MySQL, SQL Server 2005 and 2008
Operating Systems: MS-Windows, MAC
Documentation Tools: MS-Office, Open Office
Presentation Tools: MS-PowerPoint
Web Development Tools: WordPress, Joomla, Magento
Multimedia Tools: Flash, Swift 3D
Graphic Tools: Adobe Photoshop, Adobe Illustrator, CorelDraw
Project Management: Trello, Asana, TFS
Remote Access: Team Viewer
File Sharing: Dropbox, We transfer
Email Marketing: aWeber, Mailchimp, iContact, ConstantContact
Automating Tools: Buffer, Crowdfire
SEO Tools: Google Keywords Planner, SEMRUSH, aHref STRENGHTS
Ability to improve efficiency, reduce operating costs whilst increasing productivity.
Demonstrated success in product launches & execution of marketing strategies.
Experience of managing day to day relationship with suppliers.
Ability to shape, produce and deliver product management plans.
Ability to perform qualitative and quantitative research with existing customers and potential new prospects.
Excellent grasping capability and understanding the concepts clearly.
Ability to adjust to the situation.
4
Sense of Responsibility and a very hard worker.
A Self-motivated team player, with excellent confidence & commitment.
Good team management skills.
CERTIFICATIONS
AdWords Fundamentals ( Google Academy for Ads)
URL: https://academy.exceedlms.com/enrollments/download_certificate/11864719
AdWords Search Certification ( Google Academy for Ads) URL: https://academy.exceedlms.com/enrollments/download_certificate/11864719
Digital Sales Certification ( Google Academy for Ads) URL: https://academy.exceedlms.com/enrollments/download_certificate/11906900
Google Shopping Certification ( Google Academy for Ads) URL: https://academy.exceedlms.com/enrollments/download_certificate/11910023
Certified Search Engine Marketing Master ( Digital Vidya) URL: https://www.digitalvidya.com/learn/certificate/certified-search-engine-marketing- master-course-nisha-vishal/
Certified Social Media Marketing Master ( Digital Vidya) URL: https://www.digitalvidya.com/learn/certificate/certified-social-media-marketing- master-course-nisha-vishal/
REFRENCES
Available on request.
Contact this candidate