Social Media Sales

GINA H LIN

EXPERIENCE

*** *. *** ******** **. Los Angeles, CA 90031

EDUCATION

Fashion Institute of Design & Merchandising

(2005-2007)

Los Angeles, CA

Associate of the Arts, Fashion Design

Course de Civilisation Francaise de la Sorbonne

(2015-2016)

Paris, France

French Language Certificate – Level B1-

********@*****.*** +1-310-***-****

SKILLS

Strong illustration and flat sketching skills

Languages: English, Chinese-Mandarin, French

Digital Illustration: Adobe Photoshop, Illustrator, InDesign Operating Systems: Apple Mac

CAD/CAM Systems: Gerber Web PDM, Momentis PDM

MS Office: PowerPoint, Word and Excel

References available upon request

Lucy Paris, Inc. Creative Lead + Sr. Womenswear Designer May 2016 – Current Los Angeles, CA

-Conceptualize and work with designers to execute brand strategy /identity and all print & digital collateral including look-books, blog, website, e-commerce store & social media content.

-Responsible for forecasting trends, providing direction + color.

-Design line from concept to production working with artisan factories globally and with local manufacturers to create goods characterized by combining materials, techniques, and contemporary culture. fashion collection comprised of dresses, tops, sweaters, outerwear, and bottoms.

-Design & direct a team of 4 Designers in China, 2 PR/Social Media marketing employees, and 1 intern.

-Travel overseas 4 times a year for a month at a time.

-Responsible for the styling of Lookbook, E-commerce, and Social Media Photoshoots.

-Seasonal collections are presented to Bloomingdales, Nordstrom, Revolve, Lord & Taylor, Dillards, Versona, Piperlime, Stitchfix, and more

-Consistently meeting deadlines and creating an organized system. Semi-annually attended Premiere Vision and Intertextile to discover the contemporary fabrics and trims. Traveled internationally for inspiration and sourcing. Freelance Designer + Consultant August 2014 – January 2016 Paris, FR

-Provided Trend Forecasting Layouts for Asobio/ Co-best of the European market.

-Illustrating CAD's for A-Champs, company based in Germany with their Design room based in Shanghai.

-Coordinated with KASNYC to Who's Next, and attended Premiere Vision on their behalf. Jupi Corp. RTW Womenswear Designer July 2013 –June 2014 Beverly Hills, CA

- Designed & Tech Packed a 50 pc Collection monthly to create a Collection for Celebrity clientele seeking to launch a Clothing label: Kardashian Collection for Sears and Cindy Crawford's Line.

-Developed samples through contracted vendors in Hong Kong, Taiwan, Vietnam, and Mexico for fabric, trim, and sample development each season.

-Ensured cost and quality of samples were achieved and executed properly from prototype samples up until the Top of Production samples.

ASOBIO/Co-best Group Corp. RTW Design Manager April 2012 – April 2013 Shanghai, CN

-Designed and executed entire Asobio White program for brand’s “basic” expansion.

-Gained a better understanding of working at a fully vertical company for the Chinese market.

-Lead team of junior designers to execute line with entire in-house sample room and factory.

-Designed & created molds for new buttons & fabrications.

-Responsible for concept, fabric, and execution of full collection, all woven, knit, and sweater categories.

-Led weekly fit sessions from prototype to pre-production sample.

-Gained firsthand knowledge of a industrial (woven+knitting) process & production designing at domestic vertically integrated knitting mill & factory.

-Presented seasonal concepts, inspiration, silhouettes, embroideries/techniques and prints.

-Acquired technical knowledge in regards the capabilities of production. Bebe Stores, Inc. Tops & Dresses Designer August 2009 – April 2012 Beverly Hills, CA

-Illustrated, designed and developed the Dresses & Woven tops categories in-house and with partnered factories depending on the silhouette, fabric, and or history with a basic block to ensure the efficiency in the outcome of the garment.

-Collaborated on exclusive collections with celebrities: Kardashian by Bebe Collection.

-Increased Woven tops sales from a -15% to a +30% comp for Fiscal 2012.

-Increased sales for Day/Evening dresses from a -19% to +10% comp for Fiscal 2011.

-Ensured that price points for styles were achievable within the merchandise plan.

-Traveled to China twice a year to ensure deliverables were met during Chinese New Year. Forever 21 Inc. Womenswear Designer December 2007 – August 2009 Vernon, CA

-Designed a Collection of 20 sketches monthly and illustrated 60+ styles in CAD for the Senior Designer.

-Specialized in the development of tech packs.

-Handled Pre-production samples; tracked all outstanding development for domestic & overseas styles.

-Fit process; Attended and reviewed spec technicians fit comments to make sure all issues had been included and also to be aware of the stage of production per sample in order to meet timely deliverables.

-Visuals: Collaborated with the web team in order to ensure all product was merchandised properly online.

-Visited multiple locations monthly to merchandise product by seasonal deliverables/collections in order keep a cohesive story.

https://ginahlin.wixsite.com/ghlin

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