Marketing Sales

Gabriela Miranda, MBA

San Francisco, CA 650-***-****

**********.****@*****.*** www.linkedin.com/in/gabriela-alcoforado-b6946a13

Marketing Coordinator/Account Manager

Strategic Planning Project Management Branding

Project driver with experience in all areas of marketing and proven success generating strong financial results. Big-picture, lateral thinker with ability to develop innovative methods and campaigns. Demonstrated talent for increasing brand awareness and market penetration through skilled market and customer analysis. Creative professional with experience in brand development from launch to completion. Motivated self-starter committed to the ongoing pursuit of continuous personal improvement. Engaging and collaborative communicator; fluent in English and Portuguese with intermediate skills in Spanish.

Market Analysis

Client Care and Management

New Product Launching

Web Site Creation

Sales Enablement

Brand Identity Creation

Product Development

Leadership

Television/Video Production

Full Lifecycle Marketing

Promotional Material Development

Cross-Department Coordination

Event Coordination

Product Positioning

Brand Platform Execution

PROFESSIONAL EXPERIENCE

DUBSET MEDIA HOLDINGS, San Francisco, United States January 2018-March 2018

Media-tech company delivering innovative rights management and distribution solutions to the music and video industries

Content Operations Intern

Responsible for projects related to remix acquisition, uploading mixes that are submitted by DJ managers of large acts, and also editorial review, researching, and clean-up of track listings for popular mixes.

Assisted with remix acquisition by sourcing top-performing remix content across various platforms.

Created a program for the onboarding of new users and ingestion of their content.

Managed the genre categorization project which helped to improve search for platform users.

TV GLOBO, Rio de Janeiro, Brazil July 2013-October 2016

Largest television network in Latin America.

Marketing Specialist/Television Producer

Produced and developed marketing strategies for NewSource Globo, adding journalistic content and coordinating partnership with Associated Press.

Generated over $6M in content sales and broadcast services through strategic plan implementation.

Created new division through launch of NewSource Globo website.

Managed all aspects of branding and promotional materials for AP partnership, from pre-production through post-production.

Coordinated 2014 World Cup and 2016 Olympics coverage with 150+ international broadcasters.

BRMALLS, Rio de Janeiro, Brazil August 2011-December 2012

Shopping mall service provider for centers throughout Brazil.

Marketing Coordinator

Developed strategic plans for retail marketing campaigns for NorteShopping Mall. Analyzed and managed performance goals for financial effectiveness. Managed relationships with retailers, agencies, press services. Maintained competitor analysis and developed reactive plans.

Generated over $500K in additional sales through customer and market analysis.

Created campaigns and events to meet customer goals of 107% customer flow and $1M in sales.

Coordinated and prepared training, workshops, and incentive programs.

Developed sustainability projects for shopping malls.

ANHEUSER BUSCH INBEV, Rio de Janeiro, Brazil December 2009-August 2011

Brazilian division of world’s largest brewing company.

Marketing Coordinator

Created strategic marketing plans for Antarctica Beer. Planned and executed cultural events and points of sale focused on Antarctica brand. Developed and executed trade plans for bars and supermarkets including development of POS materials.

Cemented Antarctica as the number one beer in Rio de Janeiro state.

Increased market penetration by 13%, generating $13.5M in sales.

Strengthened brand recognition by 118%.

DINSMORECOMPASS, Rio de Janeiro, Brazil January 2009-November 2009

Leading business management consulting firm.

Marketing Assistant

Started and managed new areas of the company. Produced events for a variety of industries.

Created brand identity of the company.

Developed consulting, project management school, and consultancy outsourcing divisions from startup.

SOLCAT PUBLISHING, Rio de Janeiro, Brazil January 2008-December 2008

Publisher of on-line interactive maps.

Marketing Assistant

Managed search engine marketing campaign. Collaborated with design and editorial for material development.

Boosted conversion rates by 68%.

Developed innovative customer relations strategies.

EDUCATION & CREDENTIALS

Marketing Certificate, University of California, Berkeley, CA, May 2017-May 2018

Master of Business Administration, Corporate Marketing, Universidade Federal Fluminense, Niterói, Brazil, 2011

Bachelor of Arts, Social Communication, Pontifícia Universidade Católica, Rio de Janeiro, Brazil, 2008

ADDITIONAL COURSES

Marketing Intelligence, Universidade Federal do Rio de Janeiro, 2011

Project Management, DinsmoreCompass School, Preparation for Project Management Professional Certification, 2009

Public Relations, Faculdades Integradas Helio Alonso, 2008

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