Written and Visual Communications Public Relations Professional
Resume:
Gina L. Rothe
Saugerties, NY 12477
Phone: 856-***-****
ac5t70@r.postjobfree.com
https://www.linkedin.com/in/ginamonari
www.ginarothephotography.com
Professional Experience
Albany Molecular Research Inc. (AMRI) – Albany, N.Y.
Manager, Communications, January 2016 to present
Launched five new corporate values; integrated corporate branding (signage and all assets) for more than 27 global sites post M&A; enhanced employee engagement via ongoing continuous improvement (OpEx) special features; led end-to-end process for more than 20 press releases, 40 employee memos; managed more than four external vendors; led translation efforts across more than 30 internal communications projects; launched program for the rollout of global digital monitors; managed SOPs and communications for a multitude of transitions during M&A and from our transition from a public to private company
Managed newly created strategic corporate communications team.
Advisor to senior management on corporate/PR communications and other communication strategies, developing message platforms, Q&As, media training kits.
Led internal employee engagement research as needed to support strategic and creative projects.
Drove global corporate communication planning with clear objectives and recommended tactics to improve customer awareness and drive lead generation
Produced corporate brochures, marketing collateral (i.e., company backgrounder, overview of services, etc.) and white papers.
Owned content for corporate website, ad hoc media opportunities, media Q&As, and internal/external corporate narrative.
Wrote recruiting literature.
Wrote and coordinated press release content.
Company spokesperson: coached executive team and thought leaders through interviews with trade media.
Corporate photography and event photography.
Albany Molecular Research Inc. (AMRI) – Albany, N.Y.
Manager, Marketing Communications, January 2014 to January 2016
Launched all corporate business tools with new corporate branding/logo; policed materials to ensure brand consistency; took more than 40 staff headshots and arranged for 15 executive headshots; led end-to-end communications for special projects, including annual report to shareholders; managed multitude of SOPs and communications plans for site closures
Engaged a creative team of four; owned corporate paid and non-paid media strategy, marketing planning, budgeting, and professional development.
Advised senior management on marketing and communications best practices.
Owned market research to support strategic and creative projects.
Established clear objectives and tactics to improve customer awareness and drive lead generation through thought leadership and publications.
Produced all sales and marketing materials, including corporate brochures, marketing collateral.
Drove content strategy for company across all mediums, publications and sales-force tools.
Produced corporate publications, including annual report to shareholders.
Company spokesperson: developed talking points, managed media inquiries, and coordinated coordinating executive interviews and follow up.
Owned website content and organization.
Corporate photography and event photography.
AMRI – Albany, N.Y.
Communications & Marketing Specialist, May 2012 to December 2013
Established marketing and communications project schedules
Identified, negotiated and secured tradeshow advertising sponsorship opportunities (e.g. print, digital, multimedia, editorial) based on budget
Developed written content in support of communications and marketing efforts
Handled corporate external media and public relations outreach around news
Wrote and/or edited scientific and technical content for external communications initiatives to support lead generation activities including (but not limited to), journal articles, editorials, white papers, advertising/advertorials, and email campaigns
Wrote and/or edited content related to support the maintenance and development of internal communications platforms including scientific and technical presentations, scripts, newsletters, intranet, social media, etc
Wrote content for the blog (e.g. ghostwrites for technical staff and also writes unique articles based on industry trends or available content)
AMRI – Albany, N.Y.
Technical Writer, June 2011 to May 2012
UBM Canon – Newtown, Pa.
Med Ad News and Pharmaceutical & Medical Packaging News
Senior Editor, November 2009 to June 2011
Canon Communications – Newtown, Pa.
Med Ad News
Associate Editor, March 2002 to November 2009
GANNETT – Somerville/Flemington, N.J.
Courier News
Assistant Editor, 1999 to 2001
Technology
General Software/Service Experience
WordPress, MS Office (Word, Access, Excel, PowerPoint), FileMaker Pro, Content Management Systems, MAC/PC, Eloqua (Closed-Loop Marketing); PR Newswire/Business Wire and Nasdaq Electronic Disclosure submissions; Screenly
Web/Multimedia Experience
On-Demand Marketing Software and Services, Constant Contact, Social Media Widgets, Content Management Systems, Newsfeeds, QuarkXPress, InDesign, Adobe CS4, Photoshop
Photography Experience
Uses a Nikon D7000 DSLR. Personal kit includes a 10-24mm wide angle, 70-300mm, portrait and 35mm lenses. Basic skills with editing and retouching.
Education
RIDER University – Lawrenceville, NJ
Bachelor of Arts, 5/2001
Double Major: Journalism/American Studies / Minor: Women’s Studies
Graduated with Communications Department accolades
NCAA Division I Scholarship Track and Field Athlete
Black Belt training in Effective Communications (Offered by CEB, now Gartner, March 2018)
Shaun Mahoney’s New Manager Training Program
Glenn Shepard Seminar
Professional References
Patty Eisenhaur (recent supervisor)
Head of Investor Relations and Communications, AMRI
ac5t70@r.postjobfree.com
William S. Marth (outgoing CEO)
President and Chief Executive Officer North America & Europe at Emcure/Heritage Pharmaceuticals Holdings Inc.
ac5t70@r.postjobfree.com
Thomas E. D’Ambra (outgoing/retired CEO)
Founder and Former President/CEO of AMRI
Louis Garguilo (former supervisor)
Former VP, Business Development at AMRI
ac5t70@r.postjobfree.com
Yolanda Meleco (former supervisor)
Marketing Manager,
Former Manager, AMRI
Andrew Humphreys (former colleague)
Managing Editor/Senior Analyst, UBM Canon
Colleague (9 years)
ac5t70@r.postjobfree.com
Rebecca Mayer (former colleague)
Senior Regional Editor, ADVANCE
Former colleague, Med Ad News (5 years)
ac5t70@r.postjobfree.com
James Flachsenhaar (former supervisor)
Executive Editor, Daily Record
Former boss, Courier News (3 years)
ac5t70@r.postjobfree.com
PLEASE SEE FURTHER RECOMMENDATIONS/ENDORSEMENTS HERE: https://www.linkedin.com/in/ginamonari/
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