Digital Marketing Project Manager

Scott Smith, CSM

*** – *** – ****

New Brunswick, NJ – 08901

*.*********@*****.***

Digital Project Manager

Multi-talented web project manager, with 12+ years of experience in setting and surpassing online marketing goals by leading digital marketing project governance and strategy, and implementing complex, enterprise-level marketing campaigns & projects for valued clientele in an fast-paced agency environment. Cultivate an ROI-focused culture that leverages digital and online marketing. Operate as a dynamic, versatile, Agile certified hands-on project leader who leads teams to design, schedule & implement successful digital marketing projects, websites and apps that align business, marketing, technology and creative objectives

Core Competencies

Project Life Cycle Management

Agile & Waterfall Project Mgmt

Process Improvements & Planning

Email Marketing/Video/Retargeting

Advertising & Lead Generation

UX – Wireframes / User Stories

Social Media Marketing

PR Campaign Management

Strategic Marketing Planning

Team Supervision & Leadership

Campaign Planning / Execution

Vendor & Stakeholder Relations

Certified Scrum Master

Sprint Sessions / Meetings

Content Marketing

Affiliate Marketing Research

SEO/SEM/Brand Building

Content Management Systems

Professional Work History

Adsugar – Warren, NJ 2016 – Present

Director of project management

Operate in a highly visible role at a web marketing and development agency, providing leadership and mentorship to onsite and offshore digital marketing specialists to drive digital marketing projects for valued clientele. Leverage proficiency in Agile, Waterfall, and Scrum methodologies to lead daily Scrum/Agile meetings with cross-functional marketing, IT, and creative teams; and solicit, translate and deliver key product and business requirements. Concept-to-completion leader of new product and website development projects primarily built using HTML, CSS, JavaScript and PHP.

Manage multiple project priorities through adopting Agile and Waterfall approaches, and report progress to all stakeholders using Agile artifacts including Sprint Burn-down reports, Daily Scrums, and retrospectives

Manage team of creative and technical IT experts and then report to clients on project progress, risk assessment and QA on both large scale and small scale website development projects, email campaigns and mobile and web applications

Display project leadership capability, with expertise in project planning, SOWs, scheduling, prioritization, contingency and risk planning, work assignments, and definition of scope of UX design project

Drive creative project workflow by planning, tracking, managing and driving all steps in the creative lifecycle, dependencies and stakeholders across all departments

Create and update internal processes and systems, identify weaknesses in current systems and work to improve proprietary processes to increase ROI.

Contribute to the development of wireframes, user stories, and project plan during discovery meetings – Lead management of website promotions using A/B testing methodologies to gather data using interactions and conversion rate & understand customer behavior

Champion all aspects of paid search, search engine optimization, cross channel, display, affiliate marketing, lead generation, content marketing, retargeting and print advertising, securing a 200% rise in client revenues

Lead digital marketing project strategies, execution and audience acquisition across markets & sectors, via comprehensive understanding of digital ecosystems, paid and social media and integrated marketing techniques

Proficient with online marketing tools and techniques, and efficiently utilize Google Adwords, Google Analytics, and related traffic analysis tools to deliver insights and analysis on all campaign (KPIs) and metrics

Strategically improved YOY ROI by 10% through driving improvement initiatives, with an emphasis on maximizing marketing effectiveness, KPI and services optimization

Cultivated multi-disciplinary digital strategy and business goals, while managing vendor relations, hiring & training and interdepartmental relations

Evaluate channel effectiveness, improve analytics and manage return on ad spend (ROAS) for digital marketing budgets/paid advertising – Created microsites and managed Adwords campaigns increasing download totals by 200% for Chrome extension and applications

Scott Smith, CSM 908 – 216 – 7734; *.*********@*****.***

Professional Work History Continued…

Adsugar – Warren, NJ 2016 – Present

Director of project management

Improved organization’s presence through optimizing properties for 10+ websites along with creating SEO campaigns, including PR campaigns and blogposts, increasing organic traffic and rankings by 300%

Achieved success in increasing affiliate revenue by 20% through administering website portfolio, and structuring new products & websites in alignment with business and strategic priorities, and marketplace trends

Recommended SEO optimization for websites, driving a comprehensive backlink strategy to increase organic presence; maximize profits via purchasing niche blogs and chrome extensions

Serve as a Scrum Master on large-scale programs, train team members on Agile / Waterfall approaches, streamline processes and lead daily Scrum / Agile meetings with multi-cultural marketing and project teams

Trained onsite and offshore digital marketing specialists on SEO/SEM, email marketing, video, retargeting, social media, Agile and Waterfall methods, and efficient Scrum practices

Managed newly acquired Amazon business account, positioning it as a profitable new FBA seller

Ensured digital media received consistent and engaged web traffic that consumes, shares, and engages with content.

Search Marketing Group – NJ 2014 – 2016

Senior Web Project Manager/Client Lead

Combined passion for digital marketing and drove digital campaigns while leading a team of 15-20 UX, designers, developers, SEM strategists and junior PMS and interns at a boutique web agency specializing in SEM, SEO and website development. Conceptualized, planned, and developed the business to secure social media strategy, target the right audience, maximize web presence, and gain a competitive advantage for clients, thus producing desired-figure revenues in annual sales. Managed digital process and protocols to ensure a smooth running ecosystem.

Spearheaded efforts to increase qualified leads and ROI by 25%, reviewing project budgets, and organizing workflows from group planning through to multi-channel implementation

Developed and differentiated proposals while presenting analytics geared towards each prospect’s business growth; coordinated with QA and development leads to ensure baseline criteria were met for successful client review and approval

As a Senior Copywriter, authored landing pages, banners, email campaigns, SEO optimized web content and paid search ads, increasing SEM conversions by 8-10%

Built, launched, and managed 50+ websites; managed Fortune 500 accounts as the Lead Account Manager; ran a team of off-site developers in the conception of launch of landing pages, micro-sites, email campaigns and more.

Additional Work History

Senior Copy Director / Project Manager Netelixir – Princeton, NJ 2013 – 2014

Managed a full gamut of online/digital marketing and copy writing functionalities, encompassing creating and editing Google Paid Search Ads, newsletters, case studies, blog posts, taglines, and press releases using SEO optimization tactics for boutique agency specializing in lead gen and SEM.

Earned recognition for improving conversion and retention rates by 10-15% through developing promotional emails and landing pages with the creative team; authored SEO optimized content for landing pages, banners, and client websites

Senior Editor / Copywriter Hobby Publications – Freehold, NJ 2006 – 2013

Performed an integral senior editor role and led a team of 3 while managing strategic initiatives from concept-to-implementation including special events along with creating engaging websites and social media platforms which enhanced the company brand and increased target market engagement by 200% and improved vendor signups by 300

Education & Certifications

Bachelor of Arts (BA) Journalism Rutgers University New Brunswick, NJ – May 2006

Google AdWords Certification Google Analytics Certification Certified Scrum Master (CSM)

Technology Proficiency

SEO SEM Agile techs Waterfall Amazon Market Services Google AdWords Google Analytics Webmasters Tools

Microsoft Office Suite (Word, Excel, PowerPoint, and Access) WordPress JIRA SiteCore

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