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Sales Marketing

Location:
Atlanta, GA
Posted:
June 11, 2018

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Resume:

Tina Louise Chadwick

*** ******* ****** *******, ** 30030

ac5t08@r.postjobfree.com 678-***-****

www.linkedin.com/in/tinachadwick

Transformational Change Large Scale Program Leadership Derive & Deliver Strategic Vision

WORK EXPERIENCE

Moxie USA SVP/Account Director Verizon Wireless (6/15–2/18) (2yr 9mo)

Managed entire Verizon Digital Operations Account averaging $18M budget. Guided 80-person remote and on-site team comprised of analytics, behavioral science, account management, program management, solutions consultants, development, creative and CX. Major focus was app adoption, mobile and site use of newly implemented technology tools and overall total customer experience with all brand digital touchpoints. Initiatives driven heavily by aggregating and distilling analytics, behavioral science, current sector trends and insights from data mining. Each idea had to be vetted against a formula of success propensity and level of effort assessment for approval.

Responsible for:

•Generate, launch and manage e-commerce initiatives that increase digital sales as a % of overall company sales

•Increase key KPIs– ARPU, customer LTV and self-service engagement to reduce call in rates

•Discover and build business cases for Ideas that leverage new technologies to optimize total customer experience

Challenges:

•Very fast-paced industry with constant change that required nimble teams and thought leadership •Create alignment with 6 client Directors with discreet budgets and objectives

•Maintain discipline to put efforts against the right technology and functionality v chasing every new shiny thing

•Evolve team skill sets from technical implementation to strategic usability once commerce platform migration was complete

Highlights:

•Largest overall account budget growth 2016-2017

•Guided teams that brought silos of customer data into one universal customer and prospect profile

•Managed Mobile First teams that developed mobile app to a successful launch and on-going success

•Brought international live on-site video partner to Verizon that garnered a 24% lift in sales

•Launched successful personalized video efforts both on site and in partnership with CRM

Moxie USA SVP/Director Strategic Integration Verizon Wireless (1/13–6/15) (2 yr/6mo)

Orchestrated large-scale planning and integration for any consumer-facing effort across all digital channels for Verizon Digital Operations. Segments included Internet Sales, Retail, Telesales, Chat, Social, CRM, Media and Marketing for the entire cycle of digital and offline customer experience touch points with an emphasis on personalization. Cross-segment initiatives include marketing campaigns, major programs/holiday, price changes, Tier 1 product launches and other go to market activities needing total customer experience view.

Highlights:

•Launched telecom category first mobile site–press designated it "Best In Class"

•Migrated entire digital desktop and mobile e-commerce to new platform including sales, service and support over 2-year period resulting in 12% overall lift in site conversion rate

•Led client/multi-agency cross-functional team of ~75 people 4 holidays in a row with record results

•Drove highest Verizon digital traffic day in history through holiday program "Connection Day"

•Optimizations leading to on site "highest conversion rate to date" beating set record several times

• Grew overall account budget significantly YOY most years

Tina Chadwick/Page 2

Moxie USA VP–Group Creative Director Verizon, Children’s Healthcare, AutoTrader (11/10–01/13) (2 yr/3 mo) Employee of Year first year at agency.

This was an exciting time for Verizon digital creative – new capabilities and partnerships allowed for experimentation and breaking new ground for all segments of Verizon include CRM, Internet Sales, Mobile and Retail. Governed creative teams that:

•Developed/coordinated on/off site creative for all launches, events and general campaigns

•Sponsorship digital creative in synergy with in-store or on-site (NFL, NBA Disney…)

•Partnered with OEMs (Nokia, Apple to develop in-store digital signage content

•Developed touchy book mobile app that was second most integrated with unit during holiday

•Improved synergy for entire CRM program for all creative elements and CX

Challenges were addressing the marketing needs of different channels within one campaign. Digital creative had to fit within corporate brand guidelines while stretching the boundaries of what is possible in the digital space. Also had to manage the total customer experience vs. just the digital pieces of the journey.

Biggest accomplishment was having the highest impact digital creative for holiday to date including partnerships with media to develop new ad units and experiences.

Chadwick Consulting Owner (11/07–10/10) (3 yr)

Several CMO/Marketing Manager clients reached out for direct consulting to provide strategically sound marketing and comprehensive creative campaigns for their companies including:

• Kool Smiles Children's Dentistry National Chain for under-served markets--ranked #1

• Shoney's Fast casual dining needing entire brand overhaul with new owner

• Absorbine Equine Products Consulted on how to bring human brand halo to equine line

• Georgia Pacific San/Jan division needed B2B campaigns

• OshKosh Children’s Clothing (via agency) needed annual campaign with “hook”

Brain Tumor Recovery Duke Raleigh Hospital (2/07-10/07) (9mo)

Brain tumor at the brain stem discovered when 7-months pregnant. Recovery took 9 months after intensive brain surgery to learn to speak, walk, swallow and basically re-boot my physical self while adjusting to being a new parent.

MATCH Creative Director Shoney’s, Nature’s Own, Ted’s, Dynamite Plant Food (7/05–2/07) (1 yr/7mo)

Responsible for entire creative output of agency as well as creative department workings and staff of 10.

22 Squared VP–Associate Creative Director Russell Athletic, SunTrust Bank, Florida’s Natural (10/02–7/05) (2 yr/9mo)

Responsible for managing creative teams, client relationships, creative work.

Tina Chadwick Consulting Contract Basis (10/00–7/02) (1yr/10mo)

Responsible for strategic direction and creative services for national clients including:

• Kool Smiles Children's Dentistry National Chain for under-served markets--ranked #1

• Shoney's Fast casual dining needing entire brand overhaul with new owner in charge

• Absorbine Equine Products Consulted on how to bring human brand halo to equine line

• Georgia Pacific San/Jan division needed B2B campaigns

Tina Chadwick/Page 3

Exile on 7th/Siderous Digital Creative Director AutoTrader, TNT, Cartoon Network 1/00–10/00 (sold after 10mo)

Responsible for creating online creative units (banners, animation, new tech) that challenged previous metric with a 5-person creative department.

22 Squared Senior Writer Russell Athletic, BellSouth, SunTrust (8/96–12/99) (3yr/5mo)

Concepted and wrote television, print, radio, digital, and promotional copy as well as helped with new business strategy, creative direction, and new account acquisition.

BrightHouse Writer–Strategist Coca-Cola Brand Portfolio (11/95–8/96) (10mo)

Brainstorming interactive, non-traditional disruptive marketing ideas to compliment or replace traditional campaigns. Projects ranged from out of home, promotional concepts, and non-traditional television, radio, print, collateral, and outdoor that didn’t just follow convention.

Dennis Hayes Editorial Executive Producer (7/94–11/95) (1yr/3mo) (*attending Portfoilo Center)

Involved in bidding editorial costs on commercials documentaries, music videos, and short features. Production of jobs included budget management, scheduling, client care, and communication between creative parties. Also in charge of Atlanta branch office management and growth.

J. Walter Thompson Account Executive Marine Corps (10/90–6/94) (3yr/9mo)

Created and implemented district marketing plan, working with a finite budget per fiscal year. Evaluated current programs to identify and solve problems, purchased regional media, trained and managed six clients and an Account Assistant, traveled to field offices to plan local market media, and solicited public service support.

EDUCATION

• Florida State University (Grad ‘88) Major: Bachelor of Arts/Comm. Minor: Literature

• Portfolio Center Copy/Content

• Emory University Brand Planning

• Harvard Business School Program for Leadership Development Voted to give commencement speech (170 people/27 countries)

CERTIFICATIONS

• IDEO Design Thinking Program (Online/2016)

• 7 Habits of Highly Effective People (ATL/2016)

• Harvard Business School Strategic Marketing Management (Boston/2017)

• Harvard Business School Digital Disruption Working Session (Paris/2017)

• Sherpa Leadership Training (NYC/2017)

• Publicis Biz Dev Training (ATL/2018)

INTERESTS

• F.AVE PTO–Board member and chairperson for several school events

• Kate’s Club–(For children who lost a parent) regular participant and advocate

• Animal rescue/welfare–Regular foster home and volunteer

• Bee well wishes, LLC–Founded and run an online get-well gift company (dormant)



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