Marketing Manager

SRINIVASA RAO YADDANAPUDI

Head Marketing

F.No.**, 2nd Floor, Anmol Mansion

Motinagar, Hyderabad 500 018

Mobile 096******** / 099********

*******@*****.***

SUMMARY

** ***** ** ********* ******ence in Hospital & Diagnostic fields includes Trade Marketing, Corporate Marketing and Channel Management.

Job Description of Marketing Activities (including Consultants & Patients Care)

Responsible for Sales & Marketing services of Cardiology, Orthopedics, Neurology, Gastro & GI, Urology, Nephrology, Emergency, ICU, ICCU, Oncology, Health Packages & Diagnostic Departments.

Responsible for the sales & promotion of services i.e. CAG, CABG, PTCA, Pace Maker etc., Sports Medicine, Arthroscopic Procedures, ACL / PCL, Joints Care TKR, THR etc., PFN, Synovectomy, Epilepsy, Stroke Management, Brain Tumors, Neurological Surgeries, VP Shunt, Craniotomy,

Responsible for the sales & promotion of services i.e. Gastro Intestinal Disorders, ERCP, endoscopy & colonoscopy procedures & General Surgeries, LAP CHOLE, Haemoridectomy, PCNL, TUR Biopsy, RIRS, RPLND, Radical Nephrectomy, Dialysis,

Responsible for the sale & promotion of services i.e. IDCCM, ACLS / BLS Trained Professionals, ER Ventilators, Portable Ventilators, ECMO, CRRT, Accident, Trauma,

Responsible for the sale and promotion of Radiation Oncology services ie IMRT, IGRT, Brachey Therapy, Chemotherapy, PET-CT

Nuclear & Radiology Imaging Services i.e. PET-CT, CT Scan, MRI

Health Packages - Designing and Promotion of various health packages in consultation with respective doctors

Planning and Scheduling consultant doctors’ visits to the referral doctors along with the team members

Responsible for providing technical inputs to branding team in consultation with the respective consultants.

Expert in handling Marketing Department Activities with integrated approach coupled with IT while controlling the budget with sustainable revenue.

Efficient handling of consultants & Patients satisfaction by providing quality services and accurate information. The necessary feedback form obtained from the consultant and patient.

Review on feedback form once in a week to achieve highest satisfaction along with HODs

Skilled in organizing Demos, Presentations, Product Demos, CMEs, Camps, & Events.

Have lead teams of up to 10 direct reports with over 600 indirect reports.

Monitor & Implement the corrective measures to resolve the bottlenecks found during the process complying with SOPs and Protocols.

Arranging periodical Marketing team meetings along with the operational heads to resolve all marketing related issues with defined TAT and follow up.

Ensure smooth coordination among marketing department, Consultants, Patients and respective operational heads to provide quality services and achieve highest satisfaction.

Established single point of contact for bridging the marketing activities with other departments to provide quality services

Co-ordinate, manage & monitor the process of various patient care services departments with co-ordination with respective process owners. One point contact for daily operational issues, take necessary corrective measures and resolves issues for further improvement.

Patient relatives will be given top priority by providing latest information and facilities available which helps indirectly enhancing business.

Handling CSR campaigning by varied unique initiatives.

Assisting Patients and their family members in approaching different charitable trusts to get financial aid in case of critical disease and & poor financial status of patients.

TPA & Corporate Tie ups with hospital and also Tie up with Medical tourism companies expand hospital presence in serving international patients.

Periodic meeting with all Govt entity/TPA and Corporate for better co-ordination and business enhancement

Monitoring and Implementing the corrective measures to resolve the bottlenecks found during the process complying with the SOPs and protocols.

Training & development of Marketing Department on empathetic approach towards patient care as well as Consultants. Adhere to code of conduct and uphold ethical practices.

Implementing QIP per quarter targeted at cost / cycle efficiency with proper planning.

To supervise on maintaining an ethical, disciplinary and healthy environment so as to achieve the goal.

Established strong net work of 1500 referral consultants who keeps referring cases.

Made tie-ups with Nursing Homes, Hospitals, diagnostic centers

Made tie-ups with Corporate sectors for Health Check-ups, IPD, OPD and Diagnostic services

Always achieved the team targets with a motivational spirit.

Succeeded in handling Camps / CMEs / Health Talks.

SKILLS

Trade Marketing, Corporate Marketing, Channel Management

CME, Health Camps, Health Talks, Health Packages, Presentations

Planning & Budgeting, Team Management, Resources Utilization, MIS Reports, Strategies, Communication & Correspondence

Target Achievement, Business Enhancement, Updating of Knowledge, Team Building with inspirational & integrated approach, Business & Internal Review meetings discussion on problems and solutions.

19 years of Experience in IT industry includes Marketing, Administration & Training Services.

Responsible for the Marketing of In-house developed software products for Retail Market, Financial Sector, Insurance and Banking Sectors.

Sales & Marketing of Third Party Software Products i.e. Microsoft Products (MS Windows, MS Office, MS SQL Server etc.), Oracle Products (Oracle Database, Developer 2000, Designer 2000 etc.) Front End tools (Visual Basic, VC++, Crystal Report PowerBuilder etc.)

Responsible for evaluation of Customized solutions & Turn Key Projects for SMEs, Corporates

Responsible for developing the Channels Partners for promoting In-house Developed Software packages

Responsible for developing the distribution channels network for promoting Software products, Solutions & Services in AP, Telangana, Karnataka, Tamilnadu, Orissa, Calcutta, Nagpur, and Aurangabad

Successfully handled software Training Division activities i.e. Marketing, Faculty Management, Administrative functions also as Faculty Member Imparted training to the clients on AutoCAD, Auto LISP, MS Office

Made responsible to handle branches of Bangalore, Vizag, Chennai for sales and marketing of Software products and solutions.

Managed a Team of 15 Marketing Professionals to go to the market for sales and to note the requirements of Clients & 40 Software professionals who used to incorporate and customize software products as per the market needs.

Expert in handling Marketing Department Activities with integrated & motivational approach while controlling the budget with sustainable revenue.

Skilled in organizing Corporate Presentations, Demos, Product Demos, Work Shops, & Events.

ACHIEVEMENTS

Established 50 Strong Distribution Channel Partners who continuously give business

Given nearly about 100 Presentations & Software Product demos among Corporates, Channels & Individual Customers.

Always Achieved the given target with team motivational spirit

Initiated and Successful Implementation ISO procedures during my Leader Ship

SKILLS

Direct Marketing (B2C), Channel Management (B2B) & Corporate Marketing

Product Demos, Educational Orientation Programmes, Work Shops, Corporate Presentations

Planning & Budgeting, Team Management, Resources Utilization, MIS, Strategies, Communication & Correspondence

Target Achievement, Business Enhancement, Updating of Knowledge, Team Building with inspirational & integrated approach, Business & Internal Review meetings discussion on problems and solutions.

Branch Activities

Positions Held & Organizations Worked

I.Jun2017 – Till Date, Head – Sales & Marketing HCG Multispecialty Hospitals, Ahmadabad

Team Size 10 Members (Consists of Managers / Asst. Managers / Executives)

Responsible for a revenue generation of 30 crores turnover

Responsible for promoting Multispecialty Hospital Services of IPD, OPD & Diagnostic Services

II.Aug2015 – May 2017, DGM-Business Development, Sanya GIC Imaging Pvt. Ltd., Ahmadabad

Team Size 10 Members (Consists of Managers / Asst. Managers / Executives)

Responsible for a revenue generation of 20 crores turnover

Responsible for promoting Nuclear Medicine & Radio Imaging Diagnostic Services

III.Jan2012 – Jul2015, AGM-Marketing, KIMS Hospitals, Hyderabad

Team Size 7 Members (consists of Manager / Asst. Managers / Executives)

Responsible for a revenue generation of 12 crores turnover

Responsible for promoting Multispecialty Hospital Services of IPD, OPD & Diagnostic Services

IV.Aug2003 – Dec2011, GM - Marketing & Admin., Dypc Systech (P) Ltd., Hyderabad

Team Size of 25 Members (consists of Branch Managers / Asst. Managers / Executives/ Software Programmers)

Responsible for a revenue generation of 50 lacs turnover

Responsible for Marketing of Software Products & Services, Administration Services & Training Services.

V.Nov1994 – Jul2003, Sr. Manager Marketing - Software Services, RAM Informatics Ltd, Hyderabad

Team Size of 40 (Branch Heads / Managers / Asst. Managers / Executives / Software Programmers)

Responsible for revenue generation of 25 lacs turnover

Responsible for Marketing of Software Products, Services, Customized Solutions & Third Party Software Products..

VI.Apr1991 – Oct1994, Centre Head & Faculty Member, IMI Software (P) Ltd., Hyderabad

Team Size of 10 Members (Manager / Asst. Manager / Faculty Members)

Responsible for revenue generation of 10 lacs turnover

Responsible for Marketing of Auto CAD Training Services, Handling of Training Division Activities includes Faculty Management, Administration Services, Training Services.

VII.Dec1984 – Mar1991, Front Office Executive, Medinova Diagnostic Services, Hyderabad

Education, Training & Certifications

B. Sc (MPC) 1983, Osmania University, Hyderabad

PG Diploma in Software Technology, September 1987 Bureau of Data Processing Systems, Hyderabad

Diploma in AutoCAD & Auto LISP Programming, February 1991, Institute of Info CAD, Hyderabad

Internal Quality Auditing Certificate, August 1998, Quality Management Associates, Hyderabad.

Microsoft Certified Course – Installation & Configuatating MS Windows 2000 File, Print & Web Services, January 2000

Post Graduate Certificate Course in Hospital Marketing, September 2017, Indian Hospital Association, Vadodara

Lower Grade Type Writing, August 1982, Board of Technical Education, Hyderabad

NCC ‘A’ Certificate Holder, July 1980 & Participated in NCC Camp at Peddapuram 08.01.1980-17.01.1980

TOOLS USED

MS Office – MS Word / Excel / Power Point

MS Outlook / Internet & Intranet / What’s App Messenger

Software Packages – In-house Customized Software

CTC

Current INR 9L inclusive of all

Expected 12L-15L

Personal Information

Name SRINIVASA RAO YADDANAPUDI

Date of Birth April 4, 1963

Marital Status Married

Place: Hyderabad

Dated: 12/04/2018 SIGNATURE

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