Social Media Marketing, Marketing Director, Marketing Manager

Terry J. LaBrue, APR

**** - ***** ****** *.*.

Issaquah, WA 98029

425-***-****, *******@***********.***

Profile: An astute, senior-level marketing professional with a stellar track record of creating and managing the marcom and public relations activities for technical leaders. Named “Marketer of the Year” by the American Marketing Association, and accredited by the Public Relations Society of America (APR). Strengths: Ability to organize, create, and implement outstanding marketing and PR programs in the private and public sectors

Master of organizing and leading multifaceted marcom programs involving: Crisis communications, digital and traditional advertising, collateral, community involvement, and consensus building

Strong work ethic combined with exceptional leadership ability

Award-winning experience in top advertising and public relations firms in the Pacific Northwest

Superior verbal, written, and graphic communications skills

Thorough knowledge of aviation, tech industries and government

Excellence in newswriting, editing, photography, social media and broadcast

Experience: Future of Flight Aviation Center & Boeing Tour, Mukilteo, WA (April 2017 to present) Position: Director of Marketing & Tourism at Institute of Flight, a world-class museum and world-renowned Boeing Factory Tour. Created a new multimedia marketing program from Salesforce data, resulting in an unprecedented 6.4% increase in attendance with a 4.5+ star TripAdvisor rating – the best in the 12-year history of the FoF Center. Managed marketing communications staff, all visitor service representatives plus call center that supported 400,000 annual visitors. Lead liaison with Boeing Brand Engagement Team, Snohomish County Tourism Bureau, Paine Field Aviation District and the Puget Sound Attractions Council. Coordinated 7th annual Aviation Geek Fest 2017. LaBrue Communications, Issaquah and Everett, WA (1998 to 2017) Position: Principal and president in marketing/public relations/public affairs consultancy. Developed, implemented, and managed marketing communications strategies for a wide range of tech and aviation clients: Fluke Corporation, Panasonic Avionics (inflight entertainment systems, Boeing, BlueView Technologies (3-D imaging), Zetek (non destructive testing), Mathers Controls, Alaska Airlines, Cascade Airways, Air Polynesia, Data I-O, and DEC/Compaq/Hewlett Packard. Edge Foundation, Seattle, WA (2015-2016) Position: Director of marketing of national nonprofit organization promoting Edge Coaching for individuals, in-school coaching, and scholarship initiatives in Washington, California and New York. Also, developed and implemented successful social media, email, and development plans. BlueView Technologies, Seattle, WA (2016) Position: Contract marketing and PR associate for leading 2-D and 3-D laser imaging for industry, academia and the military. The company was acquired by Teledyne Technologies and moved to California.

Quinault Beach Resort and Casino, Ocean Shores, WA (2002-2007) Position: Contract marketing director for tribal entertainment resort. Completed a marketing and sales turnaround that resulted in a 500% profit increase, 94% occupancy rate, and record-breaking attendance records. Fluke Corporation/Fortive (NYSE: FTV) Everett, WA (1997-2006) Position: Contract manager in marcom department of global leader in hand-held electronic test tools, conducting publicity and product marketing for industrial products, internal communications, trade shows, collateral and 45 new-product launches. Industry media liaison for new-product publicity.

• Consultant to public relations departments of Fluke Networks, Fluke Imaging, Fluke Medical and Fluke Calibration units

• Marcom consultant and writer, for Fluke-owned Wavetek Datron

• National launch of Meterman family of test tool products

• National launch of Fluke 110/170/180 digital multimeters

• Co-author of Fluke Corp.“Fundamentals of Field Cable Testing”

• Publicist for Fluke Racing Team

Other significant experience:

• Helped pass every successful bond issue in Seattle over a ten-year period. Consultant to mayors, legislators, congressmen and senators totalling 86 campaigns in Pacific Northwest

• Served as vice president of communications at Cascade Airways, Spokane, WA (1986-1988), largest commuter airline in the U.S. until purchased by Alaska Airlines

• Orchestrated the winning consumer and industry marketing for Cucina! Cucina! Italian Café chain of quality-casual restaurants:

“Hot Concept,” Nation’s Restaurant News; “Entrepreneur of the Year,” Coopers & Lybrand; “Top Emerging Businesses,” Eastside Chamber of Commerce; “Top 100 Private Companies” Puget Sound Business Journal

Awards: Accredited in Public Relations, PRSA, 2001 5 Pacific Northwest Public Relations Society of America TOTEMS 4 PRSA Citations of Excellence in Broadcast

6 American Advertising Federation Addys

4 American Advertising Federation Silver Awards

2 Portland AAF Rosies, including Best of Show

Education: Cum laude graduate of California State University, Fresno, CA BA degree, Journalism/Fine Arts; named distinguished alumnus in 2015 Service: Business Volunteers for the Arts, member and advisor Citizens for Libraries, member of steering committee, the largest library ballot issue in the nation’s history that raised $48 million Seattle Central College, advertising technical committee St. Thomas Episcopal Church, communications committee leader Issaquah Schools Foundation, volunteer and advisor Memberships: Public Relations Society of America (PRSA), board member, delegate to International Assembly, representative on North Pacific Board, American Marketing Association, committee member

Recognition: Listed: Marquis’ Who’s Who in the West, Who’s Who Among Emerging Leaders, Who’s Who in Advertising, and Who’s Who in Media and Communications

“Marketer of the Year” American Marketing Association Publications: Your Guide to Advertising Management, Restaurants Unlimited, Inc. Fundamentals of Field Cable Testing, Fluke Corporation Literary Feast: The Famous Authors Cookbook, King County Library Foundation

Favorite Recipes from the Kitchen, Puget Sound Energy Various bylined articles on advertising and marketing: Puget Sound Business Journal, Washington Magazine, Marketing Magazine, Puget Sound Magazine, Northwest Prime Time Journal, Communicator, Pacific Northwest, British Columbia Business and Parade Magazines Other: Guest lecturer: University of Washington, City University, Seattle Central College; Instructor: Seattle Central College Revised 04-04-18

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