Susan L. McNeice
Alexandria, VA 22314
Mobile: 703-***-**** Email: *********@*****.***
Professional Summary
Successful B2B/B2G global technology marketing executive including go-to-market; research; integrated communications; analyst and public relations; digital/social, and creative content
Experienced product marketing player/coach including positioning, proposals, lead generation, events, customer relations, executive and employee communications, and presentations
Profitable program execution including program turnaround, marketing, customer satisfaction, vendor/contract management, budgeting, metrics, training, and operations
Non-profit Board Director, volunteer and donor to values-based women’s organization
Personal Strengths
Systemic thinker connecting corporate messages to multiple audiences
Extremely strong oral, written communications skills
High-energy, mission-focused leader
Collaborative, results-oriented, ‘get it done’ attitude
Performance coach, skilled in developing my team members
Education & Certifications
Active Top Secret Clearance
MS – Program Management, George Washington University School of Business and Public Management, Washington, DC
BA - Economics, University of Delaware
Executive Education in Performance Management, Leadership
Technical Education/Certification in Project Management, Telecom, Systems Analysis and Software Development
Professional Experience
2013 – 2017 Oracle Corporation, Director
Software Division Marketing Director - Chief messaging executive of $1B telecommunications software division, pioneering business outcome-focused messaging during the process of business transformation; enhanced communication in the Executive, Marketing, Sales, Product and Engineering teams
External/Internal Communications – Developed executive technical and programmatic external and internal customer briefings, whitepapers, analytic briefings, keynote addresses, sales decks, graphics, proof points, press releases, contributed articles, and infographics
Analyst and Public Relations – Led development and execution of consolidated AR and PR plans across multiple peer group leaders
Social Media Software Program Manager - Led Internet and Intranet transformation programs including complete redesign/rewrite, SEO, content refresh, social site linkage and integrated approach to messaging;
Social media content advisor and contributor for broad, complex portfolio of more than 80 software products/solutions evolving to cloud-based offers
2011-2013 Software Market Insight, CEO
Software Research & Analysis – Developed market insight reports on relevant offerings and trends in telecommunications business topics including fraud control, revenue loss and service provider mobile device management.
Consulting - Advisory services on industry trends, opportunities and investment opportunities to private equity and hedge funds, vendors, and industry buyers
Business Development – Developed and conducted custom software strategy and market segment sessions for to major worldwide firms, with emphasis on telecom service provider market opportunities, buying behaviors and software platforms. Developed materials on ‘Thinking Networks’ cloud computing for service provider infrastructure.
Globalization – Developed global strategic assessments of Tier 1 communications service providers for clients
2007-2011 Yankee Group Research, Vice President Software Research
Frost & Sullivan, Global Director – Communications Systems
‘The Business of Technology’ – Research and consultation on telecom back office operations systems, data analytics, operator business models, and platform strategies. Market-leading, seminal studies on Customer Experience Transformation
Thought Leadership - Director of consultants and research analysts, advising clients on strategic shift from Network to Customer focus in Telecom Infrastructure and Operations
Revenue – Delivered 110% of quota and led team P&L to profitability
2004-2006 Vibrant Solutions, Inc. (now Teoco), Director, Marketing & Sales Support
Led corporate marketing for telecom data analytics and cost control software market leader
Contributions to corporate turnaround in strategy, transformation, market direction, revenue and process, culminating in successful sale of corporation to its largest competitor
2000-2004 TeleStrategies, Inc., Director
Thought Leadership content development head, responsible for IT software industry education and executive-level coverage of complex telecom operations issues
100% of events profitable in market facing 75% decline
Established market leadership in several subject areas, driving out competitors worldwide in 2 years
Widely-published telecom industry writer and speaker on ‘the business of technology’
1989-2000 AT&T Business Services, Government Solutions – Program Manager
AT&T Business Services, Strategic R&D Initiatives Program Management
Led a team of 75 software systems engineers for telecom operations R&D division
Key leader of $800 million software platform transformation and launch Led successful development/implementation of CMMI-compliant strategic planning and requirements practice for 3500-member R&D team
International negotiations for software requirements and release planning
Prior Experience Various positions of increasing responsibility in telecom and IT industries