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Marketing Director

Location:
Alexandria, VA
Posted:
June 05, 2018

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Resume:

Susan L. McNeice

*** ********* *****

Alexandria, VA 22314

Mobile: 703-***-**** Email: *********@*****.***

Professional Summary

Successful B2B/B2G global technology marketing executive including go-to-market; research; integrated communications; analyst and public relations; digital/social, and creative content

Experienced product marketing player/coach including positioning, proposals, lead generation, events, customer relations, executive and employee communications, and presentations

Profitable program execution including program turnaround, marketing, customer satisfaction, vendor/contract management, budgeting, metrics, training, and operations

Non-profit Board Director, volunteer and donor to values-based women’s organization

Personal Strengths

Systemic thinker connecting corporate messages to multiple audiences

Extremely strong oral, written communications skills

High-energy, mission-focused leader

Collaborative, results-oriented, ‘get it done’ attitude

Performance coach, skilled in developing my team members

Education & Certifications

Active Top Secret Clearance

MS – Program Management, George Washington University School of Business and Public Management, Washington, DC

BA - Economics, University of Delaware

Executive Education in Performance Management, Leadership

Technical Education/Certification in Project Management, Telecom, Systems Analysis and Software Development

Professional Experience

2013 – 2017 Oracle Corporation, Director

Software Division Marketing Director - Chief messaging executive of $1B telecommunications software division, pioneering business outcome-focused messaging during the process of business transformation; enhanced communication in the Executive, Marketing, Sales, Product and Engineering teams

External/Internal Communications – Developed executive technical and programmatic external and internal customer briefings, whitepapers, analytic briefings, keynote addresses, sales decks, graphics, proof points, press releases, contributed articles, and infographics

Analyst and Public Relations – Led development and execution of consolidated AR and PR plans across multiple peer group leaders

Social Media Software Program Manager - Led Internet and Intranet transformation programs including complete redesign/rewrite, SEO, content refresh, social site linkage and integrated approach to messaging;

Social media content advisor and contributor for broad, complex portfolio of more than 80 software products/solutions evolving to cloud-based offers

2011-2013 Software Market Insight, CEO

Software Research & Analysis – Developed market insight reports on relevant offerings and trends in telecommunications business topics including fraud control, revenue loss and service provider mobile device management.

Consulting - Advisory services on industry trends, opportunities and investment opportunities to private equity and hedge funds, vendors, and industry buyers

Business Development – Developed and conducted custom software strategy and market segment sessions for to major worldwide firms, with emphasis on telecom service provider market opportunities, buying behaviors and software platforms. Developed materials on ‘Thinking Networks’ cloud computing for service provider infrastructure.

Globalization – Developed global strategic assessments of Tier 1 communications service providers for clients

2007-2011 Yankee Group Research, Vice President Software Research

Frost & Sullivan, Global Director – Communications Systems

‘The Business of Technology’ – Research and consultation on telecom back office operations systems, data analytics, operator business models, and platform strategies. Market-leading, seminal studies on Customer Experience Transformation

Thought Leadership - Director of consultants and research analysts, advising clients on strategic shift from Network to Customer focus in Telecom Infrastructure and Operations

Revenue – Delivered 110% of quota and led team P&L to profitability

2004-2006 Vibrant Solutions, Inc. (now Teoco), Director, Marketing & Sales Support

Led corporate marketing for telecom data analytics and cost control software market leader

Contributions to corporate turnaround in strategy, transformation, market direction, revenue and process, culminating in successful sale of corporation to its largest competitor

2000-2004 TeleStrategies, Inc., Director

Thought Leadership content development head, responsible for IT software industry education and executive-level coverage of complex telecom operations issues

100% of events profitable in market facing 75% decline

Established market leadership in several subject areas, driving out competitors worldwide in 2 years

Widely-published telecom industry writer and speaker on ‘the business of technology’

1989-2000 AT&T Business Services, Government Solutions – Program Manager

AT&T Business Services, Strategic R&D Initiatives Program Management

Led a team of 75 software systems engineers for telecom operations R&D division

Key leader of $800 million software platform transformation and launch Led successful development/implementation of CMMI-compliant strategic planning and requirements practice for 3500-member R&D team

International negotiations for software requirements and release planning

Prior Experience Various positions of increasing responsibility in telecom and IT industries



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