Social Media Marketing

Terry Stanton

Tampa, Florida ***** *********@*****.*** 813-***-**** www.linkedin.com/in/terrystanton1

~ Senior Copywriter and Content Specialist ~

Exceptionally innovative content expert with success contributing to stellar reputations of organizations; able to skillfully prepare various and distinctive writings and content. Proficient in numerous editorial styles, including Internet content, journalism, blogging and technical papers. Solid record leading, training, developing and fostering dedicated teams focused on quality, presentation, and effective results. Talented in building relationships with all key stakeholders to support goals. Proven expertise in:

Search Engine Optimization

Team Management

Project Management & Marketing

Digital Media & Journalism

Web Content Management

Video & On-Air Production

Research & Project Development

Budget & Timeline Maintenance

Professional Experience

Ashley HomeStore – Tampa, Florida

Senior Copywriter, January 2017-Present

Create and supervise the creation of engaging, results-driven content for strategic omni-channel marketing and public relations.

Manage projects ensuring brand and copy consistency. Coach copywriters to produce compelling product and marketing stories for all company channels, proofing content and providing guidance to attain excellence in writing style. Oversee implementation of SEO best practices in new product content and blogs, ensuring keyword relevance and placement. Manage delivery of clear, concise video scripts for products on company website, furniture lifestyle introductions on company YouTube channel, and corporate positioning presented at international furniture markets.

Key Contributions:

Manage direct reports, communicating roles and responsibilities to project stakeholders and ensuring timely completion of all projects

Saved company thousands of dollars in outsourced scripting by pulling project in house and leading the team in producing quality on-brand scripts

Oversee event campaigns from concept to completion, ensuring timely presentation of all deliverables across all marketing platforms

Write clear, persuasive copy for blogs, circulars, broadcast spots, emails and other advertising channels

Attend furniture markets to collaborate with VPs and category managers to identify new products and benefits, and presenting that information to creative teams

Write press releases and other materials for Ashley’s non-profit initiatives

Provide voice over talent work for Ashley HomeStore’s YouTube channel

Socius Marketing – Tampa, Florida

SEO Writer, 2013 to 2015

Increased traffic and deliverables for clients’ websites by developing strategies and editorial content.

Created content for blogs, website pages, and news articles. Researched and wrote on a variety of topics, including medical clinics, healthcare, home modifications for people with physical challenges, retail couponing, disaster mitigation, commercial and residential relocation and home improvement. Held in-depth discovery meetings to certify understanding of clients’ business or organizations, challenges and expectations. Oversaw sites for optimal productivity. Edited content for clients.

Key Contributions:

Enhanced website hits by researching and implementing relevant keywords within monthly website content

Established benchmarks to track traffic progress with SEO implementation

Posted pages to clients’ websites using Dreamweaver, WordPress and additional platforms

Fostered relationships with clients to link Internet marketing plans with overall strategies

Ensured optimal reader experiences and site conversions by managing web content

Self-Employed – Various US Locations

Communications Consultant, 1992 to 2016

Earned award for a promotional video highlighting the work and dedication of a local non-profit organization, as well as drove organizational name recognition.

Created content for a variety of platforms and clients, including multi-media productions and traditional media platforms. Developed relationships with customers to increase opportunities and drive contracts.

Key Projects/ Clients:

JM Media: Wrote SEO content for CT Office of Healthcare Advocate website to support citizens in determining rights and options for healthcare insurance-related disputes or problems, and Caroline’s Room, a non-profit organization supporting the families of NICU infants

Texas Tech University: Wrote and supervised the shooting and post-production of a video introducing the President of the University to the community, as well as relaying vision of the future of TTU

YouthCorps, Inc.: Served as the Communications Chair on the Board of Directors for the non-profit program to foster leadership and diversity among high school students. Spearheaded the rebranding of the organization, which included a new name, logo, and promotional materials. Increased program awareness by securing corporate funding for, wrote, directed and produced a documentary, which aired on local stations and earned the 2001 Texas AP Broadcast Award for Best Documentary

Women’s World Magazine: Served as the spokesperson on MSNBC to discuss topical issues on behalf of the magazine

AT&T: Supplied on-air talent for a national, corporate-wide newsletter

Enchanted Legacies: Created lasting mementos for clients by hosting detailed interviews with key family members and writing collective life histories in an archival quality, photo-driven memoir

Additional experience includes Writer and Video Producer (1988-1992) for Video/Today; Morning Anchor, Reporter, Producer (1986-1988) for WGHP-TV; 11pm Anchor, Reporter and Producer (1985-1986) for WCTI-TV; Reporter, Morning Anchor (1984-1985) for WSFA-TV; and Producer, On-Air Talent (1983-1984) for WTSU-FM

Education

Bachelor of Arts in English and Applied Communications: Auburn University at Montgomery

Volunteer Experience

Myrtle Beach Primary PTSA President and Vice-President

Spearheaded the annual raffle fundraising drive, including organizing 50 parent volunteers to solicit donations, sell tickets and staff the raffle night dinner. Raised $15,000 for the organization

Sickles HS AFJROTC Fundraising Chair

Secured $1,500 for drill team competitions by organizing production and sales of apparel, hats, and other school spirit items

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