Marketing Project Manager

KATHERINE MARIE BONAU

*** ****** * *******, ** **002 786-***-**** ********@*****.***

SKILLS

Salesforce Certified: Marketing Cloud Email Specialist

Proficient in Salesforce Marketing Cloud, Salesforce, SQL, HTML, Tableau, Jira, Aprimo Marketing Operations (workflow tool), MS Project, Visio, Basecamp (project management system), Tealium (tag management and customer data platform), Google Analytics and Adwords, Imis (engagement management system), InDesign, Adobe Pro, Photoshop and Microsoft Office

Fluent in Spanish

Equally adept in a Mac or PC environment

PROFESSIONAL EXPERIENCE

AARP (Contractor, McKinley Marketing Partners)

Salesforce Marketing Cloud Email Specialist/ Email Team Project Manager, May 2016-Present

Accomplishments

Project managed and solutions consulted the launch of the first Journey Builder, journey within the AARP instance of Salesforce Marketing Cloud

Solutions architected and managed the email project plan for the launch of the AARP embedded benefits promotion which combined an AARP membership with the added benefit of a Staying Sharp subscription

Worked closely with our email marketing team to launch the first AARP female focused Newsletter, The Girlfriend, targeting women 40+

Served as the main solutions architect during the launch of our new eBill program which sent a series of transactional emails to records who opted in to “bill me later” when signing up for an AARP membership

Responsibilities

Working directly in the AARP instance of Salesforce Marketing Cloud to facilitate day to day maintenance, admin undertakings, long term and short term data integrations (with internal teams or outside partners), solutions consulting and improvements

Liaison on all email projects between email team and key business stakeholders: ITS (manage database of record, Konnex), product team (manages AARP.org), IMAX (marketing database), data integrity team and external vendors

Manage all technical email projects from the inception during the formal intake process to moving the end product into production within Salesforce Marketing Cloud

Leverage project management best practices by managing weekly meetings which includes setting agenda, making sure appropriate stakeholders are included, taking thorough notes, and providing input on solutions

Sharing ongoing projects updates to our various internal business units and stakeholders through the project dashboard or separate detailed project plan built out in MS Project

CustomInk (Contractor, The Boss Group) - Fairfax, VA

Project Manager, December 2015 – May 2016

Accomplishments

Served as the lead project manager on the creative for the 2016 CustomInk Agency Summit

Project managed the creative deliverables in three new commercial spots for CustomInk

Managed the marketing deliverables for the external launch of three new CustomInk

commercial spots (social media ads, direct response landing pages, 5 unique emails

to customers and animated digital ads to be placed on YouTube)

Responsibilities

Implemented efficient workflow practices and process across the CustomInk creative team

Managed the CustomInk creative teams projects from beginning to end

Organized the communication workflow for all projects and assessed priorities/timelines for clients, the creative team as a whole, and individual creative team members

Assuring all project requests and deliverables are met on time and on brand

American Academy of Physician Assistants - Alexandria, VA

Marketing Manager, December 2012 – October 2015

Accomplishments

Oversaw the product launch of the number one membership recruitment product, the

2015 AAPA Salary Report

Served as primary marketing lead supporting 4 million in AAPA Business Development

activity, ensuring contracts and promises were executed across all AAPA mediums

Project managed all marketing efforts for AAPA Annual Conference 2013 including marketing collateral and attendee recruitment campaign which achieved the attendee target of 7,000

Responsibilities

Worked within an in-house agency as one of three marketing managers overseeing 400

jobs per year supporting clients/audiences such as: Meetings, Membership, Foundation,

Student Membership, and Research

Managed multiple marketing projects and campaigns for numerous internal clients simultaneously including but not limited to: publications, social media, digital and print advertising, email campaigns and website development

Led marketing intake process for clients including reviewing requirements/intake document and scheduling intake meeting to identify goals, audiences, messages, calls to action, deadline and budget

Developed comprehensive multi-channel marketing plans and budgets to align execution

with campaign goals

Liaised with internal creative services team (design and editorial) as well as outside vendors to ensure all marketing deliverables were on brand, on time and on budget

Created tracking and reporting mechanisms to measure the success and opportunities for improvement for each campaign

LivingSocial - Washington, DC

Production Coordinator, October 2011 – November 2012

Produced over 50 LivingSocial deals per week that leveraged a merchants’ product within LivingSocial’s platform

Reviewed contract terms in Salesforce to ensure standard terms and conditions were being implemented

Worked with internal team of editorial and graphics to make sure all factual information in promotion was presented correctly and all merchant edits to copy or creative were completed efficiently

The Zimmerman Agency - Tallahassee, FL

Digital Advertising Project Manager, August 2009 – October 2011

Managed digital projects for several agency accounts including Crystal Coast of North Carolina, Capital City Bank, Fatz Café, Hotel Minneapolis, The Emerald Coast of Florida, Flowers Foods (Nature’s Own Bread, Mrs. Freshley’s, Tastykake,), and Tower Hill Insurance

Interacted closely with external clients, account managers, designers, and developers on a daily basis

Advocated for client’s needs to ensure projects are completed accurately and efficiently

EDUCATION

B.S. Communications, Mass Media Florida State University, Tallahassee, FL

Minor: Hispanic Marketing

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