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Public relations and communications

Location:
Menlo Park, CA
Posted:
June 06, 2018

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Resume:

Rania Helmy

Communications & Public Relations Professional

PROFILE SUMMARY

● Accomplished PR professional with 10+ years of experience in developing communications strategies in fast-paced agency and startup environments.

● Managed PR campaigns, product launches & corporate events for large, industry leading companies like Uber, Coca Cola & L’Oreal.

● Secured prominent placement of press releases, corporate stories and product information in top media outlets such as B BC, Forbes and C NN.

● Passionate about b uilding integrated communications programs that showcase the exceptional stories of extraordinary people and products.

EXPERIENCE

Co-founder @ P ublicist inc.

August 2010 - Present

Led business development and client servicing functions and grew the company from a small start up business to one of the top corporate and digital communications agencies in the country.

Achievements

● Advised the U ber executive management team on the best way to position and roll out the service in Egypt and managed the ride-sharing company’s media relations, reporter relationships and crisis communications. Results:

Successfully launched in 10 cities in two years.

Grew driver base to 40,000.

Positioned Cairo as the fastest growing city across Europe, Middle East & Africa.

● Led a project team in de signing and implementing a comprehensive PR campaign that used the art of storytelling to raise awareness about h earing loss. Results:

$1m raised in donations.

Supported 500+ children requiring cochlear implants.

Grew the initiative’s f acebook page to 650,000 followers in 4 months.

● Managed a nationwide communications campaign for R ise Up, the region's largest innovation and entrepreneurship summit. Results:

PERSONAL INFO

Address

Menlo Park, CA 94025

Phone

650-***-****

E-mail

ac5r5r@r.postjobfree.com

LinkedIn

https://www.linkedin.com/in/rania-

helmy-communications/

Status

Eligible to work in the US.

CORE COMPETENCIES

Corporate communications

Media relations

Message development

Social & digital media

Media launches

Research

Copywriting

Event management

Budgeting

SAMPLE CLIENT LIST

Uber

Coca Cola

Mars

L’Oreal

General Authority for Foreign

Investment

Braun

Clorox

Visa

Reebok

Remax

Pepsi

King Hussein Cancer Foundation

The Right to Live Association

Ted Baker

Euromoney Conference

Medel

Secured coverage in regional and international titles such as BBC, Sky News, Disrupt Africa, Entrepreneur and Forbes

Increased attendance by 40% YOY.

● Improved M ars employee engagement and participation in Corporate Social Responsibility initiatives by 60%.

● Coached and m anaged a team of 8 high performing account executives.

Associate Director @ Hill + Knowlton Strategies

August 2008 - July 2010

Led agency teams, managed annual budgets and provided senior client counsel on a daily basis. Responsibilities also included providing strategic and creative direction on campaigns, launches, events and ongoing communications programs f or various government, financial and healthcare clients.

Achievements

● Received formal recognition from the CEO for implementing an ambitious new business development strategy that translated into

$250K of new business in 2009.

● Led the global press office for the G eneral Authority for Foreign Investment. Results:

Received an Excellence Award for ‘Most Outstanding work in Global Account Management’.

Positioned Egypt as a safe and promising investment environment.

Secured coverage in top tier media outlets in 15 markets.

Achieved a 40% increase in foreign direct investment to the country.

● Ran a highly successful " training project" for two years that improved employee productivity by 70%.

Account Supervisor @ Hill & Knowlton

May 2005 -July 2008

● Successfully organized a gala dinner for the benefit of a regional cancer foundation. Proceeds amounted to $3 million.

● Increased lead generation by 25% for a client by coordinating participation in an IT trade show including space rental, booth design and marketing collateral production.

● Wrote press releases, arranged interviews and secured media placement in national, print and online publications, including Bloomberg and AP.

● Managed PR account for regional client, securing press coverage in more than 5 countries on release of their latest product. Protection Officer @ United Nations High Commissioner for Refugees (UNHCR)

2001- 2004

Intern @ Amnesty International S eptember - December 2000 Rise Up

Karmsolar

Fred Perry

7 for All Mankind

Vince Camuto

Left Bank

Sequoia

EDUCATION

M.A in International Relations

King’s College London, University

of London, 2003

B.A in Political Science

The American University in Cairo,

2000

CERTIFICATES

Inbound Marketing Certification

Hubspot, San Francisco

2017

Digital Marketing Certification

General Assembly, San Francisco

2017

LANGUAGES

English

Proficient

Spanish

Basic

French

Basic

Arabic

Proficient

INTERESTS

Hiking

Piano

Travel photography

Yoga instructor for kids



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