Sales Account Executive

ROB WEST RESUME Page *

ROB WEST

Brentwood, TN 615-***-**** *********@*****.*** linkedin.com/in/robwest3 BUSINESS DEVELOPMENT PROFESSIONAL – 15+ YEARS’ EXPERIENCE Achievement-oriented professional with extensive experience in new business development, sales management, and account management within the marketing, advertising, and media industry. Proven track record of driving sales increase and contributing to an organization’s overall success. Provides exceptional skills in relationship management, market development, and strategic planning. Consistently identifies opportunities for advancement while implementing strategies for goal attainment. Effective communicator and value-centric leader who thrives in fast-paced environments delivering forward-thinking and professionalism.

C ORE C OMPETENCIES

BUSINESS DEVELOPMENT

ACCOUNT MANAGEMENT

STRATEGIC PLANNING

MARKETING MANAGEMENT

MEDIA BUYING & PLANNING

RELATIONSHIP MANAGEMENT

MARKET DEVELOPMENT

BRAND DEVELOPMENT

SALES MANAGEMENT

P ROFESSIONAL E XPERIENCE

EXODUS HR - Nashville, TN

Business Development & Marketing Director June 2017-Present Serves as Director of Business Development & Marketing for Payroll & HR outsourcing firm. Handles prospecting, cold calling, selling and all marketing functions for middle Tennessee region. Marketing duties include: brand management, website management, content creation, social media management, trade show engagement and building referral partnerships. BOYDEN & YOUNGBLUTT – Nashville, TN

Director of Business Development Oct 2014 – June 2017 Serves as Director of Business Development for this full-service advertising and marketing firm responsible for developing and implementing business strategies to acquire new clients and increase revenue. Leads the Nashville office and directs all new business activities focused on introducing the firm to healthcare prospects through “warm calling” consultative approach. Responds to Request for Proposals (RFP) according to best practices. Managed marketing projects for Martin Methodist College, CareHere, TriStar Health, LifePoint Health, Martin Ventures, Enterprise Solutions, Souls 4 Soles, and TRC Studios. v Acts as Account Executive for new clients and screens all new vendors and potential agency employees v Developed partnerships with 2 of the largest national healthcare providers by building professional relationships HARMON GROUP – Nashville, TN

Director of Business Development June 2012 – Oct 2014 Provided leadership as Director of Business Development for this marketing and advertising company responsible for the management of strategic and operational marketing and customer relationship activities. Provided market feedback to senior leadership regarding competitive offerings, prospect needs, and industry trends. Performed extensive networking to penetrate new markets within the city and drove increased revenue to achieve the organization’s objectives. v Managed all new business activities for the agency and served as consistent point of customer contract for the firm v Developed 6 new retainer relationships for the agency by building and leveraging professional relationships ROB WEST RESUME Page 2

ADP – Nashville, TN

District Manager Oct 2010 – June 2012

Served as District Manager for ADP providing payroll and human resource solutions. Responsibilities included developing and implementing business development strategies and onboarding new clients to ADP's suite of solutions. Worked directly with business executives helping them discover and retain top talent, maintain compliance, and increase overall profitability. Performed cross-selling of company solutions and acted as point of contact for all customer matters closing new sales contracts. v Closed one of the first Professional Employer Organization (PEO) relationships for the company’s Nashville office v Established professional network in person and via phone with key decision makers within designated territory T ELEVISION & B ROADCASTING E XPERIENCE

CITADEL BROADCASTING (WKDF & WGFX) / WTVF NEWS CHANNEL 5 – Nashville, TN Account Executive April 2007 – Oct 2010

Conducted business-to-business advertising sales (radio, internet, and television) while prospecting for new clients through cold calling and relationship building. Operated as lead point of contact for all matters specific to customer account management. Implemented marketing plans for clients and developed advertising campaigns and promotions. Focused on developing trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors. v Communicated clearly the progress of monthly and quarterly initiatives to internal and external stakeholders v Sold presenting launch sponsorship of entertainment website NashvilleEdge.com for WTVF News Channel 5 COMCAST SPOTLIGHT – Nashville, TN

Account Executive April 2000 – Feb 2006

Served as Account Executive for television advertising performing extensive unsolicited calling to develop client list and drive overall sales and revenue increase. Conducted informational interviews to determine client needs and prepared formal advertising proposals utilizing Nielsen and network data. Wrote and produced television commercials and prepared daily sales activities reports. Ensured the successful delivery of company solutions while supporting overall customer satisfaction. v Provided leadership and expertise as Member of Comcast Spotlight AE / Management Advisor Council v Achieved 2005 Q1 165%; 2005 Q2 123%; and accomplished overall sales goal for September 2005 v Exceeded goals 2004 Q4 110%; 2004 Q3 115%; 2004 Q2 111%; 2003 Q4 101%; and 2002 Q2 118% WSM-RADIO & GRAND OLE OPRY – Nashville, TN

Account Executive June 1999 – April 2000

Drove business development activities for radio advertising by prospecting for new clients, implementing marketing plans, creating advertising campaigns, and securing sponsorships for the Grand Ole Opry. ROB WEST RESUME Page 3

E DUCATION

BACHELOR OF SCIENCE (BS) IN COMMUNICATIONS

University of Tennessee – Knoxville, TN

P ROFESSIONAL D EVELOPMENT

Professional Selling Skills Training Professional Sales Negotiations Training Negotiate to the Maximum Training Integrity Selling Professional Training V OLUNTEER E XPERIENCE

Nashville American Marketing Association (NAMA) – Former Board Member & Director of Sponsorship Sales Williamson County Chamber of Commerce – Former Engagement Committee Team Leader Nashville Chamber of Commerce Member Leadership Health Care Member

Contact this candidate