Social Media Marketing

Raina Sharma

#C **** Alder St, Hillsboro, Oregon 408-***-**** *****.********@*****.***

Profile

Marketing professional with 7+ years of experience in digital marketing and thorough understanding of social media management, content marketing and branding. Expertise in digital medial strategies and marketing analytics with proven ability to drive marketing campaigns to increase brand awareness and sales.

Skills

• Digital Marketing Strategy • Social media Strategy

• Social Media Management • Email Marketing

• Content Creation • SEO

• Google AdWords • Google Analytics

• Mailchimp • Yext

• CMS • Analytics & Reporting

• Adobe Creative Suite • Requirements Gathering

• Hootsuite • Buffer

• Sprout Social • HTML and CSS

• Vendor Management • Design

• Customer Engagement

Professional Experience

Independent Digital Marketing Consultant 02/2017 to Present

Local Dental Practice: Re-designing the new website for better user experience and SEO optimization, managing blogs, creating new backlinks, managing business listing, SEO strategy and vendor management.

Local Real Estate Professional: Setting up all social media channels and publishing content, re-work on the website design, managing facebook ads, design marketing collaterals and setting up the email marketing tool.

Ireland Based eLearning Company: Linkedin page content creation, publishing and campaign strategy for new product launch.

Local Online Jewelry Business: Creating the Shopify website, content creation, SEO optimization, managing social channels and influencer outreach and managing facebook paid ads.

Assistant Social Media Manager 01/2014 to 02/2016

ODINO PIXAR PVT. LTD. - New Delhi, India

Building and leading the internal team for Social Media Marketing for clients of various industries like hotels, shopping malls, NGOs, jewelry brands and fashion related.

Provided strategic and tactical guidance to a team of 5 with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc.) along with blogs, Facebook apps, customer engagement, and reporting.

Creating pitches and campaign ideas for new business and upselling existing clients.

Increased social media ROI by 100% for the agency.

Grew organic Facebook ‘likes’ by 5x within 3 months with help of engaging contests.

Optimized Facebook (page like) ad for the cost of 1 INR/like (60 likes/dollar).

Launched a men shoe brand (ID Shoes) with a new brand image, increased sales by 170%.

Worked closely with marketing team to develop new customized social media strategies for every client, replacing overt sales pitches with a focus on engagement and customer care.

Led integrated marketing campaigns to achieve maximum participation in events, direct mails, contest, twitter trending, live tweeting and video teasers.

Analysis of all the engagement figures to identify new opportunities

Content Developer 01/2013 to 01/2014

PLANT GENOME SCIENCES - Mumbai, India

Developed social media content for a Canada-based Hydroponics Company.

Created weekly editorial calendars for online lifestyle, home & gardening magazines.

Wrote SEO articles, yahoo answers, forum posts for better SEO rankings.

Managed an event social media engagement activities like Live tweeting.

3D Character Animator 08/2009 to 01/2013

Redchillies.vfx - Mumbai, India

3D Match Move Animation for VFX live motion pictures

3D Character Animation

Internships

AYADIPRO INC., Santa Clara, CA 01/2016 to 04/2016

SEO/SMO Marketing Intern

Created micro sites (WIX) for SEO links, managing local business listings for clients, design and content for marketing collaterals like e-mailers and flyers, market research for new clients, CMS content postings.

IT BOONS, San Jose, CA 10/2015 to 12/2015

Marketing Intern

Created the new website with Squarespace, elevator pitches for the business, business presentations, animation video design for the product launch.

Certifications

Advanced Google Analytics, Google 2017

SEO Training, MOZ 2017

Email Marketing, HubSpot 2017

Social Media Marketing, Hootsuite 2016

Google AdWords, Google 2016

Education

PG Certification in Marketing Management,

UCSC Extension, Santa Clara, CA, 2016

Advanced Diploma in Animation

Academy of Animation & Gaming, New Delhi, India, 2009

Bachelor’s in journalism & Mass Communication,

GGSIPU, New Delhi, India, 2007

Accomplishments

Awarded Customer Satisfaction award for appreciation and recognition from multiple clients at Odino Pixar.

Awarded Excellence Award for successful digital campaign for IBIS Hotel launch in India

Awarded Most Talented Young Animator Award for work on animation in RedChillies

Interests

DIY Projects, Painting, Designing, Painting, Hiking

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