Manager Marketing

STEVEN SODERBERG

**** * **** ***., ********, CO *0215 H: 720-***-**** *****************@*****.***

SUMMARY

Marketing expert excelling in Cisco product marketing, event planning, brand awareness, creative thinking and

sales enablement.

SKILLS

Product marketing

Marketing campaigns and programs

Corporate event planning and trade shows

B2B IT Sales

14+ years of experience with a focus on Cisco Unified Communications, Services and Security

EXPERIENCE

02/2014 to Current Cisco Product/Project Marketing Manager

Westcon - Comstor Americas Louisville, CO

Designed, developed and successfully launched marketing campaigns of new Cisco products; doubled the product offerings, and more than $2.5M in incremental quarterly revenues

Experience in marketing the following Cisco technologies: Unified Communications, Security, Networking and Services

Developed creative visual marketing campaigns to drive market share for Cisco Unified Communications and Cisco Security

Developed compelling marketing communications that effectively conveyed the value message of the product or product line

Collaborated with marketing and communications teams on standardization, design and production of marketing materials

Managed new product and content releases

Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends

09/2011 to Current Events and Trade Show Coordinator

Westcon - Comstor Americas Louisville, CO

Direct the planning and execution of corporate events

Serve as primary point of contact for all vendors

Negotiated and booked venues, transportation, hotel rooms, F&B, speakers, A/V, entertainment, etc

Created and implemented standard operating procedure for tradeshows

Redesigned and updated booth setup

09/2011 to 02/ 2014 Cisco Services Manager

Westcon - Comstor Americas Louisville, CO

Managed all Cisco Services business including, but not limited to, building partner relationships, obtaining new partners, quoting, internal and external customer training

Achieved above 95% on quarterly average of Cisco Distribution Incentives

Obtained a Year over Year growth of over 7% consistently over a 3 year period

Managed Comstor Service Providers renewals

02/2008 to 08/ 2011 Owner

Secure Service Solutions Denver, CO

B2B Sales focusing on Cisco Services

Managed over $5M per quarter of Hewlett-Packard services renewals

12/2005 to 01/ 2008 Director of Cisco Services

Brainstorm Networks Centennial, CO

Grew services business from $1 million to $70 million within 3 years

B2B sales focusing on Cisco Services

Achieved Cisco “Best in Class” award for annuities sales

97% customer retention

Grew customer base by 5x

EDUCATION AND TRAINING

ITIL Training Cisco CSEP

Community College of Denver

ADDITIONAL QUALIFICATIONS

Marketing strategies & campaigns

Creative tea m leadership

Product positioning

Microsoft Office

Share Point

Salesforce

Pardot

Canva

PowToon

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