Social Media Marketing
Resume:
Minmin Wong
Profile
Innovative global travel industry sales and marketing professional with extensive experience positioning brands and developing integrated programs focused on revenue growth. Recognized as a strategic leader and analytical thinker with a versatile skill set. Proven ability to evaluate opportunities and deploy creative initiatives to drive bottom line performance. Effective communicator with strong interpersonal and leadership skills, and extensive client-facing experience. Relevant Experience
Corrado Properties Vice President, Brand Marketing and Sales New York, NY May 2016–December 2017
Portfolio: Sorrel River Ranch Resort and Spa, UT and Parisian steakhouse, Le Relais de Venise L’Entrecôte, NY
• Developed a repositioning strategy to build brand affinity within the luxury market.
• Conceptualized an authentic identity defined by core values, creating comprehensive guidelines from brand voice and creatives to service standards.
• Oversaw day-to-day marketing, sales and revenue initiatives. Helped design and execute a strategic plan for generating new business leads, tailor product campaigns and refine messaging. Directed the development of segment action plans, seasonal rate structures and supporting budgets.
• Expanded brand awareness and business growth through new digital marketing campaigns, achieving revenue lift by $0.7 million within first 90 days.
• Revived social media efforts which significantly boosted brand loyalty with 20% increased customer engagement in the first 30 days.
• Streamlined the website's core design and edited content throughout to improve readability. Updated navigation and SEO-centered content strategy saw a 25% increase in conversion rates.
• Cultivated and maintained relationships with media, industry influencers and partners to proactively reposition the hotel.
• Formulated marketing, social media and public relations (PR) plans for the launch of L’Entrecôte restaurant‘s second Manhattan outpost. Millennium Hotels and Resorts
Corporate Director, Marketing and Communications - North America New York, NY 2013–2016
Portfolio: Corporate Marketing, 14 hotels, guest loyalty and agent rewards programs
• Championed the brand repositioning of seven hotels, including four rebrands.
• Created and implemented a series of local and national initiatives, boosting U.S. online revenues by $3+ million annually.
• Planned and executed 30+ digital marketing campaigns across multiple channels. Delivered year-on-year revenue growth exceeding 100% with an ROI of 9:1.
• Served as primary media relations and crisis management communications counsel. Spearheaded innovative brand-wide PR and social media programs to drive long- term brand building. Achieved year-over-year growth of 222% in print circulation and 450% in online reach, with a 103% growth in PR value.
• Launched a national children’s amenity program with a charity component. Designed the program’s core elements and identified brand partners to bring it to life. Ask Alfred was awarded the 2015 Silver Adrian Award for PR by HSMAI. Contact
**********@**.***
linkedin.com/minminwong
Skills
• Sales and Marketing strategist
• Account and Agency
management
• Brand positioning
• Budget management
• Business development
• Change/Process management
• Client acquisition/retention
• Communications
• Content creation
• Demand/Lead generation
• Influencer and social media
marketing
• Integrated marketing
• Partnerships
• Project management
• Public relations
• Reputation management
• Stakeholder relations
• Creative and enthusiastic team
player, mentor and leader
• Self-starter; analytical; multi-
tasker; detail-oriented
• Trilingual - Fluent in English,
Malay and Cantonese;
Conversational Mandarin
Volunteer Work
Taproot Foundation
Pro Bono Marketing Consultant
2017–Present
FindSpark
Speaker Alumni/Mentor
2016– Present
• Coordinated the Americas roll-out of the global rebrand campaign. Translated the vision into creative actionable strategies to ensure a consistent brand voice.
• Cultivated community outreach efforts and managed global/national alliances. Partners include American Express, Delta Airlines, The Dream Factory, Melissa & Doug, and more.
Director, Brand Development
New York, NY 2012–2013
• Collaborated with global leadership to define the new brand architecture. Co-edited company-specific brand and photography style guidelines that were implemented as global guidelines for the company.
• Provide oversight and direction to hotels on new positioning. Coached teams in developing brand and communications strategy.
• Elevated and updated marketing materials, oversaw day-to-day design and production. Styled and directed inspiring photography projects. Director, Public Relations & Marketing – ONE UN New York New York, NY 2012–2012
• Spearheaded the relaunch strategy of a newly renovated $30-million 129-room luxury tower and subsequently influenced the hotel’s identity change.
• Instrumental in the conceptual development of a new brand, with a hands-on role in brand direction and execution.
• Led the brand launch communications strategy and directed the PR agency throughout the 14-month campaign which delivered 90 million unique visitors online, a PR value of $3.2 million.
• Launched social media profiles and grew Facebook Page "likes" to over 1,000, and Twitter followers to 300 within first quarter.
Corporate Director, Marketing - Asia
Singapore 2009–2010
Portfolio: Corporate Marketing team; 19 hotels; à la carte dining program
• Directed a number of global projects, including the production of a corporate marketing video, and revamped the guest rewards program.
• Facilitated the expansion of the dining program in Malaysia and Thailand. Jones Lang LaSalle Hotels Vice President, Marketing - Asia Singapore 2008
Portfolio: Singapore, China, Japan
• Co-authored Asia Digest 2008, on the state and outlook for key Asian tourism and hotel investment markets. Coordinated press briefings in Singapore, Beijing and Hong Kong, securing features in leading media outlets including South China Morning Post, Wall Street Journal Asia and CNBC Asia. Pacific Asia Travel Association Assistant Director, Corporate Communications Bangkok, Thailand 2007
SERCO Middle East Divisional Communications Manager Dubai, United Arab Emirates 2006
Grand Hyatt Dubai Marketing Communications Manager Dubai, United Arab Emirates 2005
Millennium Hotels and Resorts Marketing Communications United Arab Emirates; Singapore; Australia; United Kingdom 1999-2005 Reach the World
Web Editor
2016–2017
NYC & Company
Public Relations Committee
2016
HSMAI
Adrian Awards Platinum Judge
2015
Affiliations
Public Relations Society of America
Education
Columbia Business School
Executive Education / Emeritus
Institute of Management
Digital Marketing
Anticipated August 2018
Northbrook College, United
Kingdom
Association of Chartered Certified
Accountants
1995
London Chamber of Commerce
and Industry, United Kingdom
Business Administration, National
Vocational Qualification III
1995
Hove Business College, United
Kingdom
European Business, Diploma
1994
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