Marketing (digital), communication, PR, events

AHMED SABBABI BOUMAHDI

003*-*********

************@*****.***

EDUCATION

Currently: Master in Digital Marketing & Inbound Marketing – IEBS – Online Currently: Master in Business administration - The PowerMBA – Online Bachelor’s degree in Advertising and PR (5 yrs., comm. sciences): UdG - Girona, Spain

• Erasmus: HAUTE ÉCOLE LUCIA DE BROUCKÈRE - Brussels, Belgium SHORT TERM COURSES / WORKSHOPS:

SEO / SEM / Google Analytics (Aula CM)

Workshop on Neuro-Linguistic Programming (NLP) (2017, by VWFS) Workshop on Negotiation Skills and Techniques (2017, by VWFS) PROFESSIONAL EXPERIENCE

(Volunteer) #HomelessEntrepreneur – Chief Communications Officer – MK – (04/2017 – ) Marketing and communications strategy

Digital marketing

• Content management

• Community management

• Analytics

Press

Brand strategy

Event management

Volkswagen Financial Services (Spain) – Comm. & Marketing - MK & CRM dept. (01/2017 – 12 /2017) Brand digital strategy

• Responsible for the strategy and content creation of the company's new website

(www.vwfs.es)

• Copywriting

• Integration of end customer websites and internal portals

• Digital strategy for internal and external communications

• SEO & SEM, Analytics / Email marketing

• Customer journey analysis

Employer Branding

Development of communications for product launches, events, press release, etc. Event organization

Other tasks required giving support to various departments: emailing, presentations, etc. Volkswagen Financial Services (Spain) – Product Manager - MK & CRM dept. (09/2014 – 01/2017) After Sales products management & development

• Audi fulldrive / Volkswagen Long Drive / ŠKODA LongDrive Market research

Analysis of VW Group competitors

Training programs preparation on the current and new products Customer Support

Support to the Field Force and the Dealer Network

Event & meetings organization

Presentations

VW Group España Distribución – Customer Relationship Management – MK dept. (11/13 - 08/14) Coordination of the creative development of the brand's loyalty program: Audi Class Management of the services offered by the customer loyalty program Customer portal maintenance and update

Support to the prospects acquisition program

Part of the editorial committee of Audi magazine (offline and online version) Support in the development of the communications for new product launches and events Management of remuneration programs to the Dealer Network Mineralia S.A (Spain) – Sales executive – MK dept. 02/2013 – 11/2013 Management of the entire sales process (EMEA)

Organization, negotiation and execution of logistics Commercial negotiation

Customer attention and event organization

Kuuluu entertainment AG (Hamburg) – Community Manager - MK dept. – 09/2012-01/2013 Copywriting, content creation in social media

Content translation (French-English-Spanish)

Follow-up of the publications and news feed

Social media reporting according to guidelines

Pentaflex S.A (Spain) – International sales – MK dept. – 01/2011- 06/2012 Market research (EMEA)

Design and promotion of campaigns tailored to the needs of those countries. Customer relationship management

Event organization

ADDITIONAL INFORMATION

Languages:

• Catalan: Native

• Spanish: Native

• Arabic: Good B2

• English: Fluent C2

• French: Advanced C1

• German: Good B2.2 (currently studying)

Operational IT:

• Computer skills: Excellent, both Windows and Mac

• Programs: Office pack (Excel, PowerPoint and Word), Photoshop, SAP, Business Objects, Business Intelligence, Adobe Analytics and Adobe Experience Manager, JIRA, Zeplin Google AdWords, Google Analytics, and Hootsuite

• I am a proficient user of social networks (Facebook, Twitter, Instagram, LinkedIn, etc.) Other information:

• I am analytical. I am resilient. I am a connector.

• 70/20/10 learning methodology

• I believe that the best job position is the one that fulfils both the company’s and the employees purpose. An employee who is dedicated and happy with the position results in more profits for the company

• I am keen on reading, sports (running, climbing and skiing), travelling, learning languages and writing

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