Experienced Sales Manager with data analytics background

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Stanley Soh

Mobile: +** ******** Email: *******@*****.***

Career Objective

Dedicated sales and marketing manager with strong technical and commercial knowledge and versatile corporate exposure in the semiconductor industry. Experience in leading business development activities in SEA region in large complex organisations. Related sales or business development experience in advanced/predictive data analytics, digital marketing/sales analytics, data science & data modeling.

Education

National University of Singapore Jan 2017 – present Master of Technology in Enterprise Business Analytics Institute of System Science

(expected year of graduation – Aug 2019)

Singapore University of Social Sciences Jul 2012 – Nov 2015 BSc. in Business Analytics

School of Business

Dissertation Title: Text mining on the feedback/engagement system of the Pioneer Generation Package – Pioneer Generation Office (PGO)

University of Bradford Jul 1997 – Aug 1998

Advance Diploma in Business Management

Management Development Institute of Singapore (MDIS) Ngee Ann Polytechnic May 1992

Diploma in Electronics Engineering

Work Experience

Tokyo Electron Limited (TEL Singapore) Jun 11 – present Technical Sales Manager – SPS/FSI Business Unit

• Principle accountabilities include sales & marketing of full range of surface conditioning equipment to the semiconductor/electronics industry in Singapore & SEA

• New product penetration key strategic accounts through collaboration with various stakeholders

• Overall responsibility of P/L & daily operations for business unit

• Management of distributor network

• Collation & analysis of sales data for profit optimization and sales forecast budgeting cycle

• Data collection & analysis of parts usage data for consumables cost management program

• Translate business data into data visualization for business presentation to stakeholders

• Develop economic models, tools and processes to help analyze and drive revenue performance

• Creating customer perception of TEL brand excellence

• Conduct negotiations at all levels with the ‘buy-in’ of business stakeholders required to win the business

• Achieve 20% margin above target selling price for Mercury product line

• Achieve 75% of the sales target for FY17

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• Achieve ~ 25% cost savings on critical parts usage for customer Applied Materials SEA Pte Ltd Dec 06 – Apr 11

Account Sales Manager - TECH Semiconductor

• Principle accountabilities include 8” to 12” conversion project for Fab 1

• Front end of line system (FEOL) sales for Epi, Etch, CVD, PVD, Metrology, RTP & CMP modules

• Management of sales – make sales to agreed targets with the various business units

• Establishing & implementing strategic plans for penetration of Applied Global Services (AGS) products into customers’ site

• Establishing & maintaining strong contacts/relationships with existing & new customers

• Managing of customers’ expectations in line with company’s strategic plan by developing customer mindset to a ‘single source’ concept

• Analysis of manufacturing data for equipment performance optimization projects

• Analysis of ‘in-tool’ production data for process & throughout improvements

• Analysis of revenue performance and trends within assigned account

• Achieve 85% market share penetration for assigned account

• Achieve 70% market share penetration for AGS products & services Technical Skills/Additional Skills

Commercial Skills – Key account management, product marketing, project management, Market Research, SWOT analysis, B2B services, Business Development, Business Strategy, Budgeting, Forecasting, Capital Equipment Sales, Consumables Cost Management, Contracts Negotiations, distributor management, Customer Relationship Management, project risk management, etc. IT/Software skills – IBM SPSS Modeler 18.0, R, Python, Tableau 10.5, JMP Pro 13.0, Data Visualization Reports, SAS enterprise miner, Oracle CRM, SAP CRM, C++. Data Analytics – Text Mining, Predictive Modelling, Geospatial Analytics, Campaign Management, Web Analytics, Customer Analytics, forecasting models, data modeling, regression models, association rule mining, clustering, decision trees, neural networks, Bayesian network, unstructured data mining, data exploration, data management, data visualization, data transformation, knowledge discovery, CRISP-DM analytics framework for solving of business problems.

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