Social Media Digital Marketing

Dawnetta Grant CV

Apt ***, Building **, Argyll Road, Royal Arsenal, London, SE18 6PJ

Email: *************@*****.**.** Tel. 079**-***-*** or 020-****-****

Key Knowledge, Skills & Experiences

Advanced expertise in Digital Marketing, Website Managements & Ecommerce projects.

Advanced computer skills (ability to touch type -80 wpm, and advanced user of Excel, Word, Powerpoint, Access, and trello.

Expertise with WordPress open source platform

Advanced expertise in use of HTML/CSS/Javascript/PHP

Ability to maintain stimulation in order to achieve maximum productivity

Keeping up to date with developments in technology and style of web design and internet protocols.

Strong knowledge of and experience of implementing new GDPR policies

Comfortable, confident and thoroughly enjoy presentations and public speaking

Increased viewership of a website from 10 visitors daily to 55,000 visitors in a day.

Increased Social Media following from zero to tens of thousands.

Social Media

Expertise in Social Media Marketing, both messaging, growth of followers, and interactive communications.

Use of various online platforms for social media management, such as Hootsuite, Buffer, Tailwind

Expertise in placing paid advertising on Facebook, Twitter, Google Ad-words or Bing Ads.

Strong analysis of ROI, with pay per click or pay for impressions advertising.

Brand Awareness building with Social Media Exposure, via text, images, survey and video.

Monitoring all stages of campaigns to guarantee that they run smoothly, and tweaking where necessary for maximum impact at least cost.

Analytics and Reporting

Google Analytics knowledge and proven record of reporting site metrics and providing action steps

Produces reports from Website analytics with Awstats and Webalizer

Experience with managing Social Media accounts, including Facebook, Twitter, Instagram, Pinterest, YouTube

Email Marketing

Expert in email marketing, creation and growth of leads.

Experience with MailChimp, icontact, getresponse, aweber, or other email marketing tools

Communication

Excellent Communication skills with report writing and oral presentation

Exceptional organization skills with ability to multi-task and prioritize

Excellent networking and negotiation skills, including advisory abilities.

Confidently liase with people at all levels, while maintaining confidentiality on individual data information.

Graphic Design Skills

Experience in Branding.

Created custom design and high quality printed and digital marketing tools; including web graphics, logos, info-graphics, leaflets, posters, letter heads invoices and other print designs.

Adept at using images, text, and colour to transform pictures, landing pages, general information, and statistical data into visual graphics and diagrams.

Project Management

Arranging meetings and liaising with clients/departments to understand their requirements.

Quality control of all work

Writing status reports throughout the duration of the project to keep clients and peers updated

Ensuring that the project stays within the allocated budget

Strong with Administration tasks that will help to keep campaigns well-managed and organized

Managing small teams and large teams to accomplish tasks within time constraints.

Event Management, from conception to fruition.

Employment History

Self Employed - Running a Web Design, Publishing & Digital Marketing Business called UPMDs (Upwards Publishing Marketing & Digital Solutions)

(September 2001 – present)

Achievements and responsibilities:

Initially business was writing and publishing ebooks and books written by myself and other authors. This developed into a marketing business, then a digital marketing business.

Now achieved over 9 years of digital work experience

Proven track record of success with over 50 clients at peak.

Ability to capture and close a deal, driving revenue.

Excellent presentation, negotiation and customer relationship skills

Strong organizational skills and ability to handle multiple tasks and priorities, demonstrated time management skills

Strong new business development skills

Organised networking events, seminars, conferences and exhibtions.

Tracked expenditure and prepared invoices

Supervised all administration activities to ensure the office ran smoothly and efficiently

Employed part-time staff with the additional support of Virtual Assistants.

Contacting up to fifty prospects in a day and presenting a professional and friendly first impression on telephone calls or face to face meetings.

Surveys and making marketing calls to find out what help businesses required. Creating a menu of options for clients to choose.

Restaurant Manager, Coco Place, Chingford, London E4 (April 2016 – February 2017)

Achievements and responsibilities:

Created Business Plan and Systems document for a Restaurant

Designed and created Marketing Material, including, logo, leaflets, menus, sales letters.

Designed and created website, and Social Media Accounts

Ongoing marketing and Restaurant management

Created Events & Local Marketing Campaigns

Adverts Administrator, The Times Educational Supplement (January 2005 – 2006)

Achievements and responsibilities:

Typing up and laying out Advertising.

Liaising with Sales team and Senior Editors.

Fortismere School, Muswell Hill, London, N10 (March 1991 – 2001)

Head of IT,

Achievements and responsibilities:

oManaging all aspects for Information Technology in the school, including the purchase of computers, planning, designing and installing networks across two sites.

oTaking minutes during meetings with the board, which were then later typed and filed for easy access

oRepresented the needs of staff and pupils at meetings.

oProducing and printed 60 page IT Policy and Training A4 booklet.

oCreating a Tender bid for 450,000 extra funding (which was successful)

oManaging the IT budget across the school (which had 1500 students and 300 staff.

oOrganised and co-ordinated an annual training events for staff

oManaging a staff of 7 including teachers and technicians.

oCarried out interviews and staff appointments.

Valentines School, Gants Hill, Essex, IG2

(Sept 1987 – December 1990)

Head of IT & Computer Administration

Little llford School, Manor Park, London E12

(September 1983 – August 1987)

Teacher of Mathematics and IT

Education

Leicester University School of Education

PGCE

Leicester University (October 1979 – June 1982)

Bsc Honours, Mathematics

Mandeville School (Now Salisbury School) Edmonton, London N9 (May 1973 – July 1979)

A-levels: English, Applied Mathematics, Pure Mathematics (C)

13 GCSEs: Grades A-C, including Maths and English

References

Produced on Request

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