Associate Director-Marketing

Tammy L. Brown

*** ***** ***** ***** 770-***-****

Canton, GA 30114 **************@*****.***

PROFESSIONAL PROFILE

Proven, energetic, broadly competent marketing professional with over 15 years of experience in consumer marketing in the areas of strategic campaign planning, testing strategies, segmentation strategy, competitive analysis, direct mail, e-mail, bill media, shared mail, and social media marketing tactics. I am a proficient leader who gets it done with strong cross-functional team management expertise. Demonstrated ability to exceed objectives in a variety of roles. Areas of expertise:

Strategic Planning and Execution

Process Optimization

Integrated Marketing Solution Development

Performance Analytics

Agency Relationship Management

Written and Oral Communications

Customer and Product Acquisition

Cross-functional Leadership

PROFESSIONAL EXPERIENCE

Associate Director-Marketing Management & Communication August 2005 - Present

AT&T, Entertainment Group

Atlanta, GA

Develop, implement and manage marketing initiatives designed to cross-sell additional products to existing base, retain current base, and capture incremental flowshare. Programs managed include: Bill Media Marketing, Movers Marketing, Multi-cultural Marketing and Competitive Acquisition Marketing.

Consistently achieve 115-130% of annual unit objective of 150,000-200,000 product unit sales through direct marketing efforts

Lead the marketing strategy of 6 bill media tactics across 4 billing platforms, increasing program performance 35%, primarily by program expansion and efficiencies

Reduced direct mail cost more than 25% through engagement of test strategy focused on optimizing interaction between package type, response rate and cost

Continuously develop new marketing programs to trial, evaluate and launch to grow existing portfolio

Develop business cases to secure funding and approval for new and recurring marketing programs

Evaluate the performance of marketing initiative results using a variety of metrics including ROI, CPC, CPA, ARPU etc. and create a roadmap to provide recommendations for future strategy

Create and implement over 50 marketing test scenarios annually to identify optimal segmentation mix, most responsive lead selection, best and most relevant offer, frequency, and cadence of marketing contact strategy

Manage cross-functional teams and external marketing agencies to ensure that direct marketing tactics are executed as desired and are complementing in the market place to achieve business metrics

Create and manage a $10-$20 million annual budget including print/production, agency fees, vendor contracts, and internal cross-charges

Build and secure approval for promotional offers to be used in direct marketing campaigns

Review and route all marketing materials to necessary parties including legal, regulatory, product managers, and brand management for approval ensuring 100% accuracy to business guidelines and adherence to pre-established timelines

Provide final approval on consumer marketing collateral within my programs

Awards and Recognition Manager January 2002 - August 2005

Bellsouth Telecommunications, Consumer Operations

Atlanta, GA

Developed and implemented incentive programs aimed at keeping sales force focused and engaged.

Created monthly campaigns within operational annual budget of $5M - $12M, including working with finance to ensure proper accruals, projections and transfers were performed

Prepared analysis to measure and report A&R effectiveness; average program resulted in 15-30% lift in sales performance

Managed team responsible for computation of award payouts to sales employees; 2 direct reports

Interacted with marketing promotions and product managers to ensure business goals were met and accurately represented in the A&R programs

Presented A&R proposals to leadership monthly to gain input/agreement

Coordinated and managed launch of new products into the sales centers from the A&R perspective

Served as divisional POC for annual 4 day/3 night A&R Pinnacle Club event/trip for top performers for the business unit for 200+ employees

Strategic Initiatives Manager October 1999 - January 2002

Bellsouth Telecommunications, Consumer Operations

Atlanta, GA

Selected to fill new position created to directly support competitive marketing positioning strategy

Served as operations contact for competitive marketing initiatives

Wrote Methods and Procedures and competitive training for consumer service representatives

Consulted with competitive marketing managers on operational issues that impact marketing plans

Developed on-line competitive tools to be used by front line reps

Maintained competitive information used as a resource for field employees

Training Manager April 1998 - October 1999

Bellsouth Telecommunications, Consumer Operations

Atlanta, GA

Training manager responsible for enhancing sales reps’ ability to sell all telecom products by overseeing training and coaching efforts

Managed 15 contract trainers who delivered sales and product training of over 5000 inside sales associates in 9 states

Facilitated training development with vendor including input from product manager and SME

Conducted over 10 train the trainer sessions annually providing product knowledge and sales techniques to trainers

Managed training budget for new products

Wrote and edited training material to conform to consumer operations guidelines

OTHER ACCOMPLISHMENTS

BellSouth Gateway Leadership Development Program

Worked on planning and implementation team for annual Bellsouth Consumer Operations kickoff meeting for 4 years

Coordinated BellSouth Consumer Operations United Way Campaign 2003

Coordinated Bellsouth Consumer Operations Junior Achievement Campaign 2001

EDUCATION

Kennesaw State University, BBA in Marketing, graduated Summa Cum Laude

University of Georgia

IBEW Scholarship Recipient

Linked-In Profile: https://www.linkedin.com/in/tammy-brown-ab28179/

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