Social Media Marketing
Resume:
ANITA RIVERA
H: 787-***-**** 239-***-**** *****.********@*****.***
Summary
Creative Special Events Marketing Communications professional with more than 10 years in corporate environment brand management, public relations campaigns, signature events management and marketing; with knowledgeable about e-commerce, social media and digital strategy. My leadership roles with esteemed companies, such as Washington Prime Group, Americas Society/Council of the Americas, Manhattan Media/Latin Trade and Televisa Publishing, are a testament to my skillset within these fields and will enable me to serve as a potent asset to your organization.
Industries Expertise
Mall Industry, Publishing (Magazines, Newspaper), Healthcare, Hospitals, Hospitality, Food & Beverage, Wine & Spirits, Automotive, Nonprofit, Tobacco, Real Estate and Development, Financial Services, Retail, Baby foods and Weddings.
Highlights
Advertising – (TV, Radio, Print, Outdoor) Corporate Sponsorships
Brand Development Product Launch
Budget Management – (payments, reconciliation, expenses) Project Management
Email and Direct Mail Public Relations Expert
Sales Marketing Stakeholder Relations
Event Planning and Execution Strategic Planning
Exceptional Problem Solver Trade Shows
Marketing Campaign Management Skilled Multi-Tasker
Graphic design skills POP Displays & brochures
Social media postings Public service announcements
Media buying (print, radio, digital, etc.). Audiovisual technology
Awards
Caribbean Business Mother in Business Award - 2005
San Juan City Magazine Power Mon Award 2008-Award - 2008
Experience
MARKETING DIRECTOR 03/09/2017 to present
Washington Prime Group / Edison Mall
Fort Myers, FL
• Develops and implements annual marketing plan and budget.
• Plans and implements mall campaigns, special events and attractions, trade shows, contests, new store openings, etc., and maintains annual calendar events.
• Develops sponsorship program to meet budget goals; also includes generation of prospects, creation of proposals, negotiation of terms and developing partner relationships.
• Directs, trains, supervises and appraises guest service associates.
• Assists in planning and participating in mall tenant meetings; assists tenants with all aspects of generating and increasing sales.
• Analyzes market research. Effectively utilizes the results to achieve marketing plan objectives.
• Composes tenant relations correspondence.
• Responsible for media buys.
• Works with creative agency of record for campaign and promotional collateral, as well as mall brochure directories.
• Reviews and approves marketing invoices.
• Performs Public Relations by communicating and participating with community organizations, utilizing social media and dissemination of approved media releases.
• Assists in maintaining good tenant relations, and assists new tenants with grand openings.
• Orders and displays mall signage in a strategic manner.
• Maintain property website, social media communications, and collateral material
●Plans and organizes mall holiday decor.
●Manage the annual budget for the events - $300,000
Successful Execution of Partnerships and Events:
Susan G Komen Southwest Florida – Sponsorship
Salvation Army Southwest Florida – Sponsorship
Florida Weekly – partnership
Nissan Fort Myers – Sponsorship
Metro PCS - Sponsorship
SPECIAL EVENTS & AUDIENCE DEVELOPMENT 06/2016 to 11/2016
Ame0ricas Society/ Council of the Americas Miami, Florida
Developing strategic plans and long-term marketing programs.
Supervises budgetary planning for each event, including vendor negotiations and contracts, purchasing, equipment projections and proper method of payment of all invoices.
Manage the annual budget for the events - $300,000.
Developing and implementing marketing and promotional policies and procedures.
Manages and supports development and campaign related events, including timelines, checklists, budgets,
staffing and logistics for each event.
Directs the timeline of activities from inception to the successful completion.
Design, develop and manage assigned regional events and demand programs from concept to execution.
Designing layouts and overseeing arrangements for podium and sitting arrangements for audience.
Preparing and giving presenting to the Board of Directors on monthly progress.
Responsible for planning and implementing visits of highest level guests as ministers, mayor and distinguished honorees, among others.
Planning and Execution of a wide variety of corporate and social events including workshops, roundtables, symposium, receptions, award ceremonies and gala.
Manages and implements Bravo Awards marketing campaigns for ticketed event. This including; media buys and placement, social media, group sales, targeted email blasts, etc.
Events: Symposium Bravo 2016 & Bravo Business Awards 2016 - Award for US and Latin American CEO CFO - Buenos Aires -Forum.
EVENT MARKETING MANAGER 06/2015 to 12/2015
Manhattan Media/ Latin Trade Miami,Florida
Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean.
Planning and Execution of a wide variety of corporate and social events including workshops, roundtables symposium, receptions, award ceremonies, trade shows and gala. Reports to the CEO community (Latin America and US)
Assume the negotiation of partnerships for the development of strategic sponsorship relationships of the events.
Develops and refines event management procedures that will ensure timeliness of event planning, implementation, and execution.
Develop and implement communications, media relations, and public relations plans in house and with third parties.
Manage regional web presence by interacting with public through social media platforms and brand events.
Supervises budgetary planning for each event, including vendor negotiations and contracts, purchasing, equipment projections and proper method of payment of all invoices.
Manage the annual budget for the events - $500,000
Ensures timely reconciliation of event expenditures in order to ensure adherence to pre-approval of events budgets and prompt payment of expenditures by and to internal and external partners.
Identifies and hires outside vendors and talent for events while managing contracts, having responsibility for all aspects of event management.
Acts as the liaison with the hotel and audiovisual staff. Manages and supports development and campaign related events, including timelines, checklists, budgets, staffing and logistics for each event.
Directs the timeline of activities from inception to the successful completion.
Design, develop and manage assigned regional events and demand programs from concept to execution
Managed the database used with: I Contact, Emma and Contact Contact software.
Manage post event/mailings to partners and sponsors. In charge of the marketing efforts and strategies for US
and Latin American Leads the planning to promote the company products.
Managing marketing and communications efforts for the brand and create marketing, direct mail and email marketing campaigns.
Builds strong relationships as liaison with stakeholders.
Maintain brand consistency the message and visual design across channels of communications (print and digital).
Develops sales promotion materials by determining design concept and content.
Successful Execution of Events: Symposium Bravo 2015 & Bravo Business Awards 2015 Award for US and Latin
American CEO (Budget: $ 400,000 -500 guest) CFO - Monterrey -Forum (100 guest - $8,000 budget) CFO -
Perú - Forum (100 guest - $10,000 budget) CFO -Miami- Forum (125guest - $12,000 budget) Young Leaders -
roundtable with partnership with MTV _ Agents of Change - (200 guest - $15,000 budget).
DIRECTOR OF MARKETING & COMMUNICATIONS 03/2011 to 12/2014
Televisa Publishing, Inc San Juan, Puerto Rico
World's largest Spanish content provider and distributor in the market Televisa Publishing Magazines:
Vanidades, TVyNovelas, Cosmpolitan, Esquire, CARAS, Buenhogar, Woman's Health, Men's Health, Tu
Develops communication programs supporting Televisa Publishing corporate reputation (media events, tours,
press releases, ads).
Develop and manage the annual budget for the events - $800,000
Execution of a wide variety of corporate and social events including workshops, press conferences, product launches, receptions, award ceremonies, fashion shows and anniversaries Negotiated and handle all meetings and events arrangements with vendors (venue, audiovisual, travel) Develop and managing the events logistics in small and large events.
Supervises the events work of staff members and coordinates day-to-day operations.
Develops and implements plans to position, promote, and differentiate the Televisa Publishing Publications
brands as a leader in Spanish magazine in Puerto Rico market.
Lead the events promotion strategy (announcements- digital- print- radio - TV, email blast, Social Media
Platforms)
Plans, organizes and executes communications in support of business development initiatives (relaunch of CARAS Magazine, and new partnerships) and supports Sales team with key activities.
Assume accountability in organizing corporate events; preparing communication budget; and negotiating
partnerships for the development of strategic sponsorship relationships.
Oversee daily promotional campaigns in digital communications channels as well as develop promotional activities and increase social media awareness
Create proactive strategies and programs to build and strengthen communications and relations
Develop and perform strategic partnership events that increase sales and promote business relationship
Exemplify communication adeptness by leading several marketing communications teams, which consist of graphics designers, media specialists and copywriters
Optimize business efficiency through the establishment of development-to-business process and
method
Execute Sales enablement tools, in-store point of sale, tradeshow and event programs Manage in-house
and outside advertising and public relations agency resources
Successful Execution of Partnerships / Sponsorships and Events:
Susan G Komen, 2012, 2013, and 2014 (magazine partner: Caras, Vanidades, y TVyNovelas; 15,000 guests)
Puerto Rico Open, 2014 (magazine partner: Caras) Miss Universe Puerto Rico, 2012, 2013, and 2014(magazine
partners: Caras Puerto Rico, Vanidades) San Juan Moda, 2013 and 2014 (magazine partner: Vanidades) (8, 000
guests) Saborea Puerto Rico, 2013, 2014 (Caras Puerto Rico, Vanidades y TVyNovelas) (9,000 guests - Asociación Puertorriqueña de la Diabetes 2013 and 2014 (Buenhogar Puerto Rico) (5,000 guests).
DIRECTOR 01/2004 to 02/2011
Nicte Media ADVERTISING AND PUBLIC RELATIONS Agency San Juan, Puerto Rico
Advertising and Public Relations Agency Clients Industries: Healthcare, Hospitals, Hospitality, Food &
Beverage, Automotive, Nonprofit organizations, Tobacco, Real Estate and Development, Financial Services,
Retail
Developed and execute an integrated marketing communications strategy and plan that best supports
client's business, product and campaign/program objectives and strategies for their business in traditional and
digital media.
Develop and Managing the special large events budget $1M Advertising and Public Relations budget, while
supervising 14 accounts Planning, coordinating, and executing all corporate events: fashion shows, congress,
product launching, galas, press days, anniversaries, trade shows among others Negotiation and selection of
vendors to arrange space, venues, food & beverage, audiovisual equipment, and set-up and dismantling of the exhibit; and planning and coordinating the routing of exhibits shipped for the convention program. Prepared post event report.
Developed Marketing and public relations strategic strategist, campaigns, and initiatives to improve public
perception of client’s brands Build strong partnerships relations with organizations for brands clients.
Notable Accomplishments: Proficiently managed the assessment and evaluation of marketing initiatives to identify
areas needed to be improved and modified, consequently enhancing visibility, sales, and fundraising by over
300% Spearheaded the integration of marketing strategies, which led to greater visibility and revenue growth as
well as the acquisition of government contract. Effectively manage event planning and fundraising strategies,
which successfully expanded membership, event attendee numbers and revenue for nonprofit organizations clients.
-Development and implementing the "Aprende Program" for RJ Reynolds Tobacco Foundation around Puerto
Rico for Education Department. 1000 guest in the launching event). Create and management of "Psychiatric Congress" for the medical community with accreditation of the PR School of Medicine - (500 doctors and 20 sponsors)
Education
Public Relations
Sacred Heart University San Juan, PR
Public Relations
Bachelor of Arts: Social Work
Sacred Heart University San Juan, PR
Social Work
Skills
Excellent Time Management Good Communicator
Attention to detail Ability to creatively solve problems Superior project management skills
Ability to set priorities Strong business analytical skills
Excellent vendor management Management of multiple events for executive level
Volunteer
Book Fair Paint Box coordination Miami Dade College Museum of Art + Design November 2016
Art Basel Event logistic MDC Museum of Art + Design // ART Basel November 2016
Additional Information
PORTFOLIO LINK HTTP://ISSUU.COM/ANITARIVERA1/DOCS/PORFOLIO_DEC_2015.PDF_2
LinkedIn: https://www.linkedin.com/in/anitarivera
TECHNICAL PROFICIENCY
Microsoft Office Adobe Illustrator Adobe Acrobat Adobe Photoshop Online Vehicles Contact Contact Emma
References
Maria Lourdes Gallo – Director – Council of the Americas, Miami, 305-***-****
Maritere Benes - Account Executive - San Juan Moda, PR - 787-***-****
Rosemary Winters - CEO - LATIN TRADE, MIAMI - 305-***-****
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