Marketing and Communications

425-***-**** ******@*****.*** LinkedIn

**** ****** ***** **** ************ MO 63017

Lakshmi Ramdas Iyer

Energetic and meticulous digital marketing and communications professional, Lakshmi brings experience having managed large budgets. She was the co-founder of Abhinay Fine Arts and managed the entire operations of the organisation for 8 years. She brings practical knowledge towards marketing communication, covering planning and executing campaigns, precision, and analytics. Lakshmi brings a confluence of designing, publication, project management, business administration and event management skills to deliver unique and customized content and services. Lakshmi is excellent in people management, technical, analytical and interpersonal skills. Lakshmi is keen to learn new technology and works well both in a team as well as individually

Core Competencies

Marketing & Communications

Technical Writing & Editing

Web & Graphic Designing

Video & Sound Editing Publications

Project Management

Event Management

Client Relations

People Management

Education

Certificate U-Wash WA 2004

Technical Writing and Editing

MS Montana SU Billings, MT 2002

Marketing and Communications

Diploma Arena Multimedia IND 2001

Web and Graphic Design

BA Mt Carmel College IND 1999

Journalism, Literature, & Psychology

Technical Skills

Adobe Creative Suite: InDesign,

FrameMaker, Photoshop, Audition,

Dreamweaver, Flash

Microsoft Office WordPress SharePoint

RE CMS CRM

HTML/CSS Coding basics RoboHelp

Interests

Agile – Lean –Strategy

Cooking – Dance – Art

Tennis – Swimming

Sanskrit

Work Experience

Manager @ BETA GAMMA SIGMA St. Louis, MO APR2016 – Present

...an international honors society, whose members have achieved academic excellence in business studies As Manager, Sponsors and Affiliates, Lakshmi assisted Management on Affiliate, Sponsorship, and Advertising budgets of over $300,000. Lakshmi currently handles all affiliate partner relations, sponsorship, advertising, and digital marketing. Lakshmi manages the virtual-fair, a connect program with Graduates. Her role also involves rebuilding lost client relationships. Lakshmi also Assists with community relations efforts by building educational development and outreach programs.

Founder @ ABHINAY FINE ARTS Seattle, WO SEP2007 – NOV2015

...a non-profit 501(C) (3) organization dedicated to the promotion of Indian Classical Art and Education Abhinay was developed by Lakshmi from conception, to promote Indian art forms and culture in the Seattle area. As Founder, Lakshmi ran the entire Operations including, Marketing, Communications, Public Relations, and Events Project Management. End to End Event Management for large events covering 1000+ Audience. Grew Box-Office several folds through creative marketing, event management, fee negotiations with clients and vendors. In-charge of getting Washington State grants by creating and defending mission- oriented proposals. Abhinay has become one of Seattle’s reputed and respected Cultural Centers.

Editor @ AMAZON Seattle, WA FEB2007 – JUN2007

As Editor and Technical Writer, worked on e-publication content and user guidelines for Amazon Kindle for pre-launch which won her special recognition. Lakshmi led a collaborative cross-functional Effort to setup Editorial Guidelines within Amazon. Lakshmi also re-drafted

“Help” documentation to increase accuracy, consistency user-friendliness. Content Editor @ VERIZON Seattle, WA JAN2005 – JUN2005 6 Months contract to help edit high volumes of advertisements amidst changing priorities and deadlines. Established guideline for efficient editing resulting in increased number of ads edited by 80%. Won special recognition for my contributions. Intern @ DEACONESS BILLINGS CLINIC Billings, MT Jan2001 – May2001 As part of her MS program, Lakshmi helped doctors with their presentations and with ghost- writing for doctors’ educational articles for magazines. Led an ad campaign to promote a nurse practitioner in a rural town clinic in Montana. Lakshmi was involved in editing and managing content for articles, brochures, presentations, & other publications. Milestones

Marketing & Communications [ 7 Y

Customer Analytics [ 3 Y

Designing [ 5 Y

Publication [ 6 Y

Technical Writing [ 3 Y

Project Management [ 6 Y

Client Management [ 5 Y

Business Administration [ 5 Y

Lean & Agile [ 1 Y

Manager @ PRAMOD ASSOCIATES India Jun1999 – Jan2000 Pramod Associates is a private advertising agency that specializes in exclusive clientele. As Advertising Project and Account Manager, Lakshmi was in charge of project planning for client Ad campaigns & client relations and development. Lakshmi led a cross-functional team of writers, creators and designers to plan, develop and execute client campaigns. These campaigns on print ads, digital banners, video promotions, direct mail achieved sales growth targets of 15%.

Sales Manager @ MASSFABS India Jul1994 – May1999

... a manufacturing industry specializing in agricultural equipment and wire cutting machinery. As Sales and Marketing Manager, planned and executed marketing campaigns for their agricultural products to bring in more clients and increase sales by 20%. Lakshmi developed technical documents & promotional brochures for various product lines. Details of Initiatives

Marketing

Communications

7 Years 1994 – 2017

• B.G.S Marketing Planning Since 2016, Assisting Management in managing a $300,000 Affiliate, Sponsorship, and Advertising budget for B.G.S. Lakshmi, handled all the affiliate partner relations and development by reviewing and renewing existing partners and developing new ones. Explores and expands sponsorship, advertising, and digital marketing opportunities for the organization handling all nonmember revenue.

• Abhinay Used marketing analytical tools and multivariate tests, strategically planned effective marketing practices to increase awareness that resulted in the growth of the organization- both revenue and outreach by 160% within the first 6 years.

• Deaconess At the Clinic, she took the lead in developing an ad campaign to promote a nurse practitioner in a rural town clinic in Montana. She was also involved with the market research process in planning and creating a database of alternative doctors, their specialties, and contact information.

• Pramod Was the Lead in developing project plans for client campaigns by identifying project requirements, deadlines, budget and estimates, schedules, etc. Responsible for client relations and development. Lead a cross-functional team of writers, creators and designers to plan, develop and execute client campaigns. Directed the development of collateral materials such as print ads, digital banners, video promotions, direct mail, and technical brochures for clients creatively to promote products and increase sales by an average of 15%.

• MassFabs Planned and executed marketing campaigns for the company’s agricultural products to bring in more clients and increase sales by 20%. Created and developed technical documentations and promotional brochures for various company products. Event Management

8 Years 2000 – 2015

• B.G.S Virtual Fair Conceptualized an efficient way to connect members with graduate schools and companies – the virtual fair. Planned the budget, handled negotiations with exhibitors, and collaborated with cross-functional departments and higher management to execute the event

• Abhinay Expertly planned and executed a wide range of public events and marketing campaigns from inception to final execution and post-project analysis. Strategically collaborated with cross-cultural organizations, with large budgets and more than 1000 attendees, resulting in greater community outreach, support, and funding contributions for Abhinay. Editing & Writing

10 Years 2003 – 2015

• B.G.S At BGS, Lakshmi has worked on written proposals, memos of understanding, grant applications funding requests, letters of intent, presentations, and other marketing materials. Lakshmi also handles all Partner communication and other partner marketing Collaterals.

• Abhinay Solely responsible for all the communication efforts. Creatively planned, designed, and maintained all marketing resources - digital, audio and video, and print materials and built organization’s website using Adobe creative Suite and other software. Managed social media promotions and statistics.

• Amazon Help Lakshmi took the initiative to collaborate with cross-functional teams to develop Editorial Guidelines. She helped generate “Help” documents to increase accuracy and precision of information, consistency and voice across the network, and enhanced their user- friendliness.

• Verizon Ads Worked to Edit high volumes of advertisements amidst changing priorities and deadlines. Under Extreme pressure conditions and within a short time-frame of 6 months, established guideline for efficient editing resulting in increased number of ads edited by 80%. Won special recognition for my contributions.

• Deaconess Creating content, lecture presentations for doctors and ghost-writing articles for the doctors that got published in a few magazines. This involved editing and proofreading educational materials, brochures, presentations, and numerous other publications.

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