UX Design, Information Architect, UX Researcher

Barb Scribano Wolff https://www.linkedin.com/in/barbarawolff/ ********@*****.*** 914-***-****

PROFESSIONAL OBJECTIVE

Analytic collaborator with ten years of experience in UX Design/Research and IA, interested in the next challenge to blend user needs into engaging, useful experiences. Using Human Centered Design Thinking and Analytic Data, work on: Online Portfolio: https://www.dropbox.com/s/kim9muls2dtw2ou/BSW_UXportfolio.pdf [password = springtime] EMPLOYMENT HISTORY

UX Lab, Inc. and S2N Media, inc January 2018 – Present User Experience Team Designer, Consulting Projects

• Sketch Mockups, wireframes and prototype development for responsive desktop / mobile sites, using Sketch and InvisionApp

• Multiple projects including: health care industry dashboards (UX Lab), community team building site to help build resilience in communities in the face of natural disasters (with S2N Media for National Academy of Sciences). Pitney Bowes Danbury, CT August 2017 – December 2017 Global User Experience Team Designer, Short Term Consulting Project: Online Web Apps

• Proto and Research Persona Development

• Interviewed clients in USA and UK using Join.me and WebEx

• Strategy using Design Thinking skills to interview, document user and stakeholder pain points, key takeaways

• Themes discovered through Affinity mapping; participated in full day UX and Persona Research Workshops

• Created consolidated presentations and shared with GUX and Development teams

• Journey map creation with cross functional, remote shipping teams in Mural Transamerica Harrison, NY April 2015 – August 2017 Senior User Experience Designer, Responsive and Mobile Products

• Won four BRAVO awards for my collaboration and user-centered approach

• Enterprise-level transaction design, working closely with developers and QA to launch applications

• UX Lead / Product Owner of new version of TRS Mobile APP, upgrading entire app look / feel / functionality

• Assisted development teams with new concepts and updates to complex financial portal

• Visualized content strategy through UX Journey Mapping, user flows, mental models

• Interviewed stakeholders (FAs/TPAs) and created research summaries, UX POV

• Developed mockups, wireframes and responsive prototypes, competitive research documents

• Collaborated with Customer Experience team to help transform sections of 401K retirement portal

• Chosen to work on national in-house team with Deloitte Digital Winter/Spring 2016

• Initiated Google Material Design research/learning for current work group, 2016 MRM // McCann New York, NY July 2008 – March 2015

User Experience Designer / Information Architect

• Assisted in client and internal meetings for discovery and recommendations; brainstorm/sketch/paper prototype

• Contributed to new business pitches through competitive analysis, research, high level mobile schematics

• Visualized content strategy through user flows/journeys, sitemaps, mockups, wireframes and prototypes

• Defined functional and technical requirements for media-rich, web-based desktop and mobile projects

• Researched competitive websites for feature/functional analysis and conducted heuristic site evaluations

• Collaborated with SEO engineers to help inform site labeling/keywords to maximize the IA

• Chosen as IA/UX lead on-site at Pitney Bowes for new product, “InletDigital” Accounts: Oppenheimer Funds, Cigna, Verizon, Choice Hotels, Nikon, MRM/McCann, US Army Recruiting/Army Reserve, CSC Gartner, Inc. Stamford, CT September 2007 – July 2008 Interaction Designer (Consultant)

• Created functional and standard flow charts, solving content and navigation issues; B2B / B2C

• Designed, develop concepts and final interface designs for sites and promotional graphics S2N Media, Inc. Warwick, NY January 2000 – April 2007 Information Architect/Interaction Designer/Project Manager

• Solved complex navigation and design issues for scientific, educational, museum, financial web sites

• Designed with sensitivity to major web browsers, integrating cutting-edge web technology

• Created usability test scenarios for new site functional verification & participate in user testing sessions

• Developed educational tutorials for NSF intranet Accounts: National Science Foundation, American Anthropology Association, SI - National Museum of Natural History, U.S. Dept. of Agriculture, Hooked on Phonics, MBIA external/intranet, ACA

• Research: Discovery, Explore, Define, Validate

• Interview Users, Create Behavioral Mental Models/Task Scenarios

• Journey Mapping with Stakeholders and Project Teams

• Create Presentations with User Metrics, Data Validation

• Mockups and Responsive Wireframes

• Clickable Prototypes for User Testing

• Functional Specifications

• Sitemaps

Barb Scribano Wolff https://www.linkedin.com/in/barbarawolff/ ********@*****.*** 914-***-**** RELEVANT PROFESSIONAL EXPERIENCE

• Completing: “Conducting User Testing” class, Interaction Design Foundation, Professor Frank Spillers: Experience Dynamics

• Classes in Agile/Scrum Methodologies

• Continuing as a Webby First-Round Associate Judge, International Academy of Digital Arts and Sciences: IADAS.net

• User Research sessions at: Catalyst, NYC: Oppenheimer Tablet App. and AnswerLab: new participant platform Transamerica

• Coursera: University of Penn., Monitored Gamification class, Professor Kevin Werbach

• Coursera: Stanford University, Human Computer Interaction, Professor Scott Klemmer

• Nielsen/Norman Usability Week: Information Architecture & Search

• IXDA Workshop: Innovation Design Studio with Todd Z. Warfel

• UXPA Seminar 02/18: AI and Machine Learning with Carol Smith EDUCATION

• Graduate level class in Educational Psychology: Pace University

• Professional Classes in Advertising and Design: Parsons School of Design, Pratt Manhattan

• Information Mapping and Edward Tufte Seminars

• SUNY Oneonta: BA, Art Studio Major/Mathematics Minor Deans List, Honors in Major, Mu Alpha Theta member SOFTWARE SKILLS

• Sketch / InvisionApp

• Axure RP 8

• Omnigraffle

• Adobe Photoshop/Illustrator

• MS Office

• JIRA / Confluence

• Keynote

• HTML/CSS

• Visio

• Join.Me / Skype

• Mural

ASSOCIATIONS

UX STRAT, UX Book Club NYC, UX NYC Acrobatics, Information Architecture Institute, User Experience Designers Association, International Academy of Digital Arts and Sciences: IADAS.net, Interaction Design Foundation AWARDS

At Transamerica

2016/2017: Four Employee BRAVO awards: Working Together:

- “Welcomes New Perspectives”

- “Builds Relationships”

- “Bringing Clarity: Demonstrates Integrity & Trust”

- “Exceeding Expectations: Provides Exceptional Service” At S2N Media

2006: Won Peoples Voice Webby: www.nsf.gov

2007: Webby Honoree: www.nsf.gov

2007: Interactive Media Awards

REFERENCES AND PORTFOLIO REVIEW AVAILABLE UPON REQUEST THANK YOU

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