Strategic Communications and Change Management Professional

Deanna Bowman

Dayton, OH *****

www.linkedin.com/in/deanna-brown-bowman

******.******@*********.*** 937-***-****

Strategic Senior Corporate Communication Professional

Integrate Communication Structures that Link Targeted Stakeholders to an Organization

Talented communication strategist that orchestrates all internal and external communication, aligning with business objectives and supporting a strong corporate culture. Diverse communication background includes organizational communication, change management, community outreach, public relations, and marketing communication. Influential leader who inspires innovative ideas that lead to measurable outcomes. Demonstrated success forging alignments and partnerships that help drive business results.

Areas of Expertise

Strategic Planning Project Management Organizational Engagement Public Relations Community Outreach

Event Management Marketing Communication Corporate Messaging Change Management

Professional Experience

ANTHEM, INC., Mason, OH 2007 – 2017

Initiative Project Leader - Communications 2014 – 2017

Led communication strategy development and execution for the Chief Information Officer (CIO), creating new and innovative communication tools to engage and educate approximately 5K IT associates.

Recognized by the CIO and management team for developing annual IT communication strategy that outlined messaging, goals, objectives and tools.

Organized logistics for regularly scheduled Town Hall meetings and leadership forums, facilitating two-way dialogue that connected employees with management.

Created various internal communications tools for executive leadership, providing a platform for celebrating milestones and receiving business updates through intranet sites, e-newsletters, e-bulletins and PowerPoint presentations.

Developed an IT Annual Report publication that provided key internal stakeholders and associates of yearly accomplishments and future strategy outlook.

Partnered with Corporate Communications to develop and execute public relations strategy that would position leadership in the healthcare technology sector.

Launched change management and communication strategy for IT’s workplace co-location plan to help employees understand personal impact and navigate work life changes.

Defined, tracked and measured impact of communications programs and tools.

Director, Transformation and Change Management 2011 – 2014

Drove stakeholder engagement to support implementation of ICD-10 Federal Mandate and Affordable Care Act – Health Care Exchanges. Led 4-member Communications team, accountable for hiring, training, coaching and evaluating performances.

Delivered effective communication strategies and tools that mobilized support for major change initiative.

Partnered with Learning and Development partners to create four training modules for impacted associates.

Masterminded strategic ideation and engagement program that empowered employees to submit ideas for cost effectiveness, continuous improvement and employee recognition, resulting in the implementation of approximately two initiatives per quarter.

Worked cross-functionally to direct communication activity for common approaches to communicating and engaging leaders in change efforts.

Deanna Bowman ******.******@*********.*** Page Two

ANTHEM, INC. (Continued)

Established overarching communication strategy across all functional project streamlines.

Created marketing and brand campaigns to build awareness of change efforts.

Defined, tracked and measured impact of communications programs and tools.

Director, Marketing Communication (Pharmacy Business) 2007 – 2011

Provided marketing communication strategy, planning, counsel and support to key clients and partners, including acquiring, retaining and educating members, brokers, employer groups and employees. Led 15-member Marketing team, including marketing managers, creative designers and marketing research professionals. Managed hiring, training and evaluating performances.

Executed media and public relations strategy, identifying opportunities such as advertorials, speaker events and industry awards that leveraged the brand and positioned key industry leaders.

Supervised communications activities to support sales activities and account management including presentation development and customer communications.

Managed crisis communications issues requiring member and client resolution, working with minimal supervision to determine broad range of critical decisions and communication solutions to help retain key customer.

Managed creative team that developed marketing materials to generate sales leads and to retain existing customers.

Oversaw the trade show strategy by identifying targeted shows, generating sales leads and media relations opportunities.

GENERAL ELECTRIC 2000 – 2005

Organizational Communications Manager, Evendale, OH 2002 – 2005

Led the internal Communication team supporting employee engagement and education.

Led 3-member Communication team, exceeding client relations communication support for the business.

Partnered with leadership to develop and implement annual communication plans, including intranet communications, newsletters, all-employee meetings, roundtable meetings and special employee events, delivering consistent messaging companywide and improving recognition opportunities.

Communications Program Manager, Atlanta, GA 2000 – 2002

Partnered with business leaders to support various communication projects.

Oversaw communication and marketing integration of newly acquired businesses by developing new branding and naming strategy aligned with company guidelines and standards.

Provided media relations support for trade shows, highlighting key product launches and facilitating interviews for executives featured in targeted industry publications.

Education

Bachelor of Arts (BA), Communication Studies – Journalism, Wright State University, Dayton, OH

Master of Business Administration (MBA), Completed 1 year of graduate studies,

University of Detroit, Mercy, Detroit, MI

PMI-Project Management Professional Certification Readiness

Affiliations

Public Relations Society of America (PRSA)

International Association of Business Communicators (IABC)

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