Sales Manager

Bruce L. Jones

203-***-**** Cell

Manchester, CT 06042 ***.*********@****.***

860-***-**** Home

SUMMARY

Having extensive television/radio sales and advertising sales management experience allowing for consistently exceeding annual budget performance goals. Being competent with numerous business categories and closing many by successfully negotiating market share away from competitors. Developed and implemented sales programs that achieved company goals.

PROFESSIONAL HISTORY

ENTERCOM SPRINGFIELD, LLC

2012 – PRESENT

Account Executive

Responsibilities included new business development, prospecting, qualifying and conducting initial customer needs analysis interviews, copywriting, and production. Service and grow existing accounts through

strong rapport-relationship building and customer service.

COMCAST SPOTLIGHT

2010 - 2012

Account Executive

Responsibilities include new business development through cable television and online advertising, prospecting, qualifying and conducting initial customer needs analysis interviews. Service and grow existing accounts through strong rapport-relationship building and customer service.

WDRC AM/FM BUCKLEY BROADCASTING, INC, Bloomfield, CT

2009 - 2010

Account Executive

Responsibilities included new business development, prospecting, qualifying and conducting initial customer needs analysis interviews, copywriting, and production. Service and grow existing accounts through

strong rapport-relationship building and customer service.

COX MEDIA, Waterford, CT

2001 - 2008

Local Sales Manager / Advertising Sales

As a Local Sales Manager of Cable Television Advertising Sales, continually coached Account Executives to prospect and telemarket on a daily basis to obtain initial sales appointments, cultivate new business

prospects weekly to more than offset churn, and achieve organic growth on existing clients to reach budget goals. Maximized inventory through creative sales packaging. Maintained high activity levels and the

prioritization of same. Strengthened sales relationships with strong rapport-building customer service and partnering with the client. Developed next steps to move the sales process forward with convincing ideas and creative. Targeted and obtained other media money to allow for closing the sale without necessarily increasing overall budget. Positioned cable television advertising as the vehicle of choice, shifting money away from print, radio and outdoor advertising to allow for overall increased business development.

WRCH / INFINITY BROADCASTING, Farmington, CT Hall Communications, Inc., Norwich, CT

2000 - 2001

Account Executive

Responsible for increasing and developing new business, while at the same time servicing and growing other existing accounts. Generate revenue to attain monthly sales goals.

HORIZON FOODS, Hartford, CT

1997 - 2000

Sales Manager

Responsibilities include daily sates training of all distributors; retail, sales to new and existing customers; conducting daily sales meetings, Salesperson of The Year-1998.

PREMIER WINDOW & BUILDING /AMERICAN REMODELING, Farmington, CT

1993 - 1997

Sales Trainer

Interviewed applicants, conducted 42-hour weekly certification courses in siding / windows / kitchen cabinet refacing sales with follow-up and advance training; drafted siding and kitchen presentation manuals; conducted sales meetings; maintained a 30% + in-home sales closing average.

ULTIMATE CHOICE, INC., Farmington, CT

1990 - 1993

President

Involved in all areas of business operation; hired and trained staff; planned all advertising strategy, supervised membership services; handles accounts payable.

WMAS AM/FM Lappin Communications, Inc., Springfield, MA

1988 - 1990

General Sales Manager

Responsible for all sales for both facilities, managed the sales staff and coordinated all on-air station promotions; responsible for all accounts receivables; consistently exceeded sales goals and yearly budgets.

TOGETHER DATING SERVICE, Farmington, CT

1986 - 1988

Regional Director

Primary responsibilities for the operation and productivity of five offices in four different markets: hiring/training/motivation of staff.

WDRC AM/FM BUCKLEY BROADCASTING, INC, Bloomfield, CT

1982 - 1986

Local Sales Manager

Top billing producer at the stations with the additional responsibilities of managing the local sales staff on a daily basis.

EDUCATION

UNIVERSITY OF CONNECTICUT, Storrs, CT – Psychology Major

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