Manager Marketing

STEVE SHAPIRO

** ****** ***** • Mahwah, NJ ***** • 201-***-**** • **************@*****.***

Strategic and operational leader who drives the achievement of company visions by developing high-impact strategies, innovative program design and flawless oversight of implementations. Repeatedly successful at increasing effectiveness and efficiency, expanding company offerings, and initiating and managing external partner relationships, with success registered across industries and in both entrepreneurial start-ups and matrix-based well- established organizations.

AREAS OF STRENGTH

Strategic Planning Account Management Team Leadership Integrated Marketing Direct Mail/CRM Business Development Creative Services Digital/Mobile/Social Sponsorships/Partnerships Print Production Retail/Field Marketing Events/Event Management PROFESSIONAL EXPERIENCE

BCEX experiential marketing 2015- Current

Vice President

Senior marketing and operations leader

• Development and delivery of client strategies and programs

• Lead Client Services/Account Management Teams

• Manage business development/new business presentations

• Oversee creative development/operations and field management ninety2i/Fusion92 2013 – 2015

VP, Account Service & Business development

Led and managed the start-up of a physical-to-digital technology platform, expanding the agency’s existing marketing and creative services offerings and client base. New platforms included Web Key, NFC, RFID, and App technologies and applications.

• Oversaw division’s business plan development, marketing, production, sampling, technology partnership management, sales and account management within this newly created division.

• Delivered 30% growth in agency revenue by development and sale of proprietary direct marketing program

• Clients included: Jaguar/Land Rover, Phillip Morris, Novo Nordisk, Merck, Novartis Kyp Inc., NYC 2010 – 2013

Vice-President and General Manager

Managed the company’s US based physical-to-digital engagement marketing solutions platforms including webkey, NFC, App Launcher and digital technologies.

• Led all marketing, sales, public relations, trade relations, partnership identification and management.

• Responsible for a staff of nine US employees and matrix management of London based headquarter creative and operational staff; promoted to VP, General Manager from Marketing Director after fifteen months.

• Generated $2MM in incremental revenue through the management of external print partner in the sale of Kyp’s digital technology.

• Clients included: Merck, Lilly, Novartis, Sanofi, Teva, Bristol Meyers Squibb, J&J/Jansen, GSK, Amgen, Novo Nordisk, Abbott

STEVE SHAPIRO

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Shapiro Group, Mahwah, NJ 2008 – 2010

President

Integrated marketing consultancy specializing in the development of experiential marketing programs. Negotiated and management sponsorships, partnerships and out-of-home media properties in support of these programs.

• Clients included Kamp Grounds of America, Loews/AMC Theaters, Brands/Sheer Blonde, Euro RSCG, Amusement Media Inc.

The Becker Group, HQ: Baltimore MD/New Jersey 2006 – 2008 Director of Development

Led the development of integrated marketing strategies and management of themed experiential events for the entertainment based company’s portfolio of proprietary and licensed properties.

• Increase margins by 15% on repeat programs by negotiating more favorable terms with venues.

• Clients included – Verizon, Disney, Universal, Lionel Trains, Macerich, Simon Properties, Westfield, Dolly World Channel M, HQ Santa Monica CA/NYC 2004 – 2006

Vice President, Marketing

• Developed and implemented marketing programs for the company’s out-of-home media offerings and expanded the portfolio of media venues through new partnerships.

• Clients/Partners included – Microsoft, ABC, Disney, Game Stop, Bull Frog, Hershey, Mars, Nestle

• Generated 15% incremental revenue by developing additional offerings with existing media partners. Market Source, Cranbury, NJ 1998 – 2004

Vice President

Managed company’s expansion to full service integrated marketing and creative services agency Services included Co-Op partnership sampling (Toys’R’Us, Blockbuster, Medicine Shoppe Pharmacies), solo sampling, events (custom and participation), Digital, Retail Detailing, Out Sourced Sales Support, promotion and advertising.

• Clients included – Kraft Foods, Hershey, P&G, American Express, Apple, JC Penny, J&J/McNeil, Lowes

• Managed new business development sales team, overseeing key accounts and leading concept development in the creation of programs.

• Increased agency revenue by 30% with the expansion to full service agency and acquisition of new clients. Mars, Inc. Hackettstown, NJ

Senior Manager, Special Events and Strategic Alliances: Developed and managed global and US Partnerships/programs. Created and managed corporate sampling programs/guidelines for event and retail programs. Executed international events in support of FIFA, Olympic (IOC/USOC), NASCAR, NHRA sponsorships. TBWA, New York, NY

Marketing Services Manager: Managed all integrated marketing efforts in support of agency clients including Absolut, Anheuser Busch, Ralston and The Food and Wines of France. DDB, New York, NY

Global Production Manager: Managed production services for all international clients including Polaroid, Seagrams, VW, Audi, American Airlines, AT&T, Scotts Collier Graphic Services, New York, NY

Production Manager: Full service graphic arts house servicing clients, agencies and design houses EDUCATION: New York School of Graphic Arts/State University of New York

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